Population aging as a threat or an opportunity?

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By 2050, every third Czech will be over 65 years old, and the number of people over 85 will be up to five times higher than it is today. These figures on one hand reflect the advancement of our society, a healthier environment, and better medical care, but on the other hand, they also highlight a trend we need to prepare for.

One group that should start thinking differently about the aging population is employers. In twenty years, there will be a shortage of 700,000 jobs. “We should consider how to engage all generations and harness their potential,” explains Taťána Brzobohatá about the potential hidden in people of retirement age.

In this context, the foundation team contributes, for example, with the Zlatá práce project. It helps people over 50 prepare for interviews, improve their resumes, or find companies with inclusive environments. Losing a job could mean the end of their economically active life.

Who are the guests?

Taťána Brzobohatá

Chairwoman of the board and founder of the Nadace Krása pomoci, influencer and activist, Czech top model, the only Miss World winner from the Czech Republic, and UN SDGs ambassador. She is an internationally recognized figure and the only Miss World who has been continuously dedicated for 11 years to helping seniors and raising awareness about population aging and demographic changes. Thanks to this, in 2012 she was named an international leader of the young generation by the World Network of Young Leaders and Entrepreneurs (WNYLE). In 2014, she was included in Forbes’ prestigious “30 under 30” list of young personalities. In 2017, a documentary about her was produced as part of the GEN – Galerie Elity Národa series. Since 2017, she has been an SDGs ambassador, dedicating her time to promoting the Sustainable Development Goals and representing the Czech Republic at various events under the UN’s auspices.

Michaela Stachová

She studied International Relations at Charles University. She entered the nonprofit sector at Diakonie ČCE, where she led PR and fundraising at the Humanitarian Cooperation Center. She reported on projects in Asia, the Middle East, and Africa and personally visited several projects. Since 2017, she has been the director of Nadace Krása pomoci, which focuses on helping seniors in the Czech Republic. Since her arrival, the foundation has added the Zlatá práce project, which focuses on helping people aged 50+ in the labor market, and has begun expanding the Doma bez obav project to other cities beyond Prague.