What works in marketing communication

Listen to the episode

This video is part of the show:

Brain&Breakfast

22/105

88 min

#17 · August 22, 2019

Value-based leadership

84 min

#18 · September 19, 2019

The rat race is over. here comes the learning organization.

85 min

#19 · October 17, 2019

Population aging as a threat or an opportunity?

78 min

#20 · November 14, 2019

Entertainment in the 21st century and how to escape it?

77 min

#21 · December 19, 2019

Deadly propaganda - fake news in a post-conflict environment

86 min

#22 · January 23, 2020 · Now playing

What works in marketing communication

86 min

#23 · February 20, 2020

Life in complexity

85 min

#24 · June 18, 2020

Science as a compass of the modern age

92 min

#25 · July 23, 2020

Fosfa's journey - customer service as a business driver

98 min

#26 · August 20, 2020

Serving the homeland

89 min

#27 · September 17, 2020

Precision medicine

All episodes of the show

Selected for you

85 min

Find Balance Between Performance And Life · August 11, 2026

Emotions

90 min

Brain&Breakfast · July 23, 2026

czeXperiment – a lab where Czechia examines itself

86 min

Brain&Breakfast · June 18, 2026

The art of deception across centuries

90 min

Find Balance Between Performance And Life · June 4, 2026

Relationships

88 min

Brain&Breakfast · June 3, 2026

AI and the epidemic of loneliness

January 23, 2020

Michal shared his knowledge ranging from setting up the concept of a new brand through specific examples of what marketing calls "insight" (an interesting perspective on the issue), to concrete examples of campaigns created at the agency.

“Constantly preparing new, current, and creative things that work is not easy. But it is possible. You have to let go of your ego and listen to your audience or, even better, the entire company. The ideas you uncover this way then need to be wrapped in a fresh form to engage people and communicate what you need to them,” says Michal Pastier.

Who is Michal Pastier?

Michal is co-owner and creative director of the advertising agency Zaraguza and the branding studio GoBigname. Zaraguza became the most creative agency in Slovakia and the Czech Republic according to YouTube, won the gold Euro Effie for the most effective advertising campaign in Europe, and the Grand Prix for the best social media profile in the Czech Republic. Michal was listed among the Top 100 European innovators by Google and Financial Times. He also appeared on the cover of Forbes Slovakia as the winner of the Business 30under30 category. He is the youngest recipient of the prestigious FILIP award for outstanding contribution to Slovak advertising.

He believes in the power of combining data and creativity, which is why he is involved with Exponea, one of the fastest-growing SaaS companies in the world in marketing automation and advanced data analytics using artificial intelligence (AI). He regularly lectures at conferences and universities. He is a fan of the Burning Man festival.