How to build a dream

We will talk about how to build a global company from the very ground up, how to establish corporate culture from the start, what comes before the product begins to sell, and how the leader and founder fit into it all. And since the story doesn’t end with the sale of Ytica and Květa and her husband are building their second dream together, it will surely be an interesting conversation full of practical experience.

Who is Květa Vostrá

Květa Vostrá is an IT entrepreneur with vision and determination who isn’t afraid to swim against the current. Together with her husband Šimon, she created and sold the startup Ytica to the American tech giant Twilio after just 18 months. She now leads her new company Salted CX, which helps businesses better understand their customers’ needs. Květa is a woman who isn’t afraid to learn, whether at Harvard Business School or every morning in the pool. Her approach to life and business is inspired by sports, where every step, even the painful ones, has meaning. She is a mother of two daughters. Her story is not about repeating success but about continuously improving herself and surpassing her own goals.