Luboš has tried various roles from process engineering, through managerial roles up to global transformation projects. As an Innovations in Operations Director at the LEGO Group he focuses on utilisation of exponential technologies for making toys for the future generations of kids and adults. He co-founded the RedButton network whose purpose is to cultivate the environment in Czech and Slovak companies. Finally, he’d like to support sustainable shopping by the earthnest project. The marketplace directly contributes to Sustainable Development Goals by the UN. He changes organisations to organisms, employees to entrepreneurs and hierarchies to communities in his activities while connecting distant worlds of Virtual Reality, Robotics, Additive Manufacturing or Digitalisation with a sustainable and playful approach to work.