Future of Reality – Virtual worlds as the new business frontier (S1E1)

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Additional links

Czech AR/VR ecosystem (selected companies)

XR (spatial web / computing) is the next huge business frontier, with growth potetial of orders of magnitude in the next 3-7 years. Imagine XR being now like the internet in 1995 or smartphones in 2008 - growing pains and trials & errors are soon behind us, the tech is maturing. Czechia has a great potential to be a part of it - a bunch of great examples already. Show more…

XR (the abbreviation summing up virtual (VR), augmented (AR), and mixed reality (MR) is something you will increasingly hear about in the business context.

Sometimes called spatial computing because it transforms our information-centric lives from our flat 2D screens into 3 dimensions, promises to be the next vast business frontier opening in front of us. 

What will you do, not to miss the soon-departing train?

Why should I watch the episode?

  • To gain context and understanding about XR and its impact across businesses. In the first episode of a 3-part mini-series on XR you’ll meet local and international luminaries of the field who will explain basic terminology, key milestones, current possibilities as well as anticipated development, and impact in near future.

What will be my take-home value?

  1. Understanding of fundamental XR concepts, terminology and where this technology comes from, and where it is heading.
  2. XR Scorecard for assessing the readiness of your business in various impact factors of this technology.
  3. Ideas on how to start experimenting with the technology with low entry costs and, potentially, a decisive impact on your business.
  4. And hopefully, an urge to watch the next episode…

Who are the hosts?

Luboš Malý

Luboš Malý has tried various roles from process engineering, through managerial roles up to global transformation projects. As an Innovations in Operations Director at the LEGO Group he focuses on utilisation of exponential technologies for making toys for the future generations of kids and adults. He co-founded the RedButton network whose purpose is to cultivate the environment in Czech and Slovak companies. Finally, he’d like to support sustainable shopping by the earthnest project. The marketplace directly contributes to Sustainable Development Goals by the UN. He changes organisations to organisms, employees to entrepreneurs and hierarchies to communities in his activities while connecting distant worlds of Virtual Reality, Robotics, Additive Manufacturing or Digitalisation with a sustainable and playful approach to work.

Martin Holečko

Martin Holečko is a visionary passionate about exploring how converging exponential technologies rapidly and profoundly change our lives and inspiring others to use them wisely to improve the world around us.

Currently Martin leads Future Port Prague, an international futuristic conference and festival focusing on exactly that. Since 2017, it has become a leading Central European gathering of innovators, enthusiasts, and leaders with 10k+ annual attendance.

Back in 1997 Martin co-founded Etnetera, today a group of hi-tech companies reinventing their clients‘ businesses for the digital age. He was also at the birth of VRgineers in 2016, the world’s leading producer of high-end VR headsets for professional use.

Martin’s secret weapons are imagination, creativity, and the ability to excite and lead others towards a bold vision. He is most inspired by inspiring others to dare to think big.

Luboš Malý

61 min | 15. 12. 2020 | Show: Futurescope

Kompetence: Digitalizace

Apply new knowledge into practice


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