Future of reality – Virtual worlds as the new business frontier (S1E1)

XR (the abbreviation summing up virtual (VR), augmented (AR), and mixed reality (MR)) is something you will increasingly hear about in the business context.

Sometimes called spatial computing because it transforms our information-centric lives from our flat 2D screens into 3 dimensions, it promises to be the next vast business frontier opening before us. 

What will you do to avoid missing this soon-departing train?

Why should I watch the episode?

• To gain context and understanding about XR and its impact across businesses. In the first episode of a 3-part mini-series on XR, you’ll meet local and international luminaries of the field who will explain basic terminology, key milestones, current possibilities, as well as anticipated developments and impact in the near future.

What will be my take-home value?

1. Understanding of fundamental XR concepts, terminology, where this technology comes from, and where it is heading.
2. XR scorecard for assessing your business’s readiness across various impact factors of this technology.
3. Ideas on how to start experimenting with the technology at low entry costs and potentially make a decisive impact on your business.
4. And hopefully, an urge to watch the next episode...

Who are the hosts?

Luboš Malý

Luboš Malý has held various roles from process engineering through managerial positions to global transformation projects. As Innovations in Operations Director at the LEGO Group, he focuses on leveraging exponential technologies to create toys for future generations of kids and adults. He co-founded the RedButton network, which aims to cultivate the environment in Czech and Slovak companies. Finally, he supports sustainable shopping through the earthnest project. This marketplace directly contributes to the UN’s Sustainable Development Goals. In his work, he transforms organizations into organisms, employees into entrepreneurs, and hierarchies into communities, while connecting distant worlds of virtual reality, robotics, additive manufacturing, and digitalization with a sustainable and playful approach to work.

Martin Holečko

Martin Holečko is a visionary passionate about exploring how converging exponential technologies rapidly and profoundly change our lives, inspiring others to use them wisely to improve the world around us.

Currently, Martin leads Future Port Prague, an international futuristic conference and festival focused exactly on that. Since 2017, it has become a leading Central European gathering of innovators, enthusiasts, and leaders with over 10,000 annual attendees.

Back in 1997, Martin co-founded Etnetera, now a group of hi-tech companies reinventing their clients’ businesses for the digital age. He was also involved in the founding of VRgineers in 2016, the world’s leading producer of high-end VR headsets for professional use.

Martin’s secret weapons are imagination, creativity, and the ability to excite and lead others toward a bold vision. He is most inspired by inspiring others to dare to think big.