Strategy – the path to the goal

Strategy is a word we hear very often in companies. People often imagine something different each time they hear it. Strategy is a path—a path to achieving a goal, and a good strategy should include answers like: Which path will we take, when will we start and when will we arrive, what will we do and what won’t we do, and will we travel “light” or be otherwise prepared? and so on.

Why watch this episode?

Is your market changing under your hands? Are you noticing that your customers behave differently than before? Are you struggling to grow sufficiently and your revenue development is unremarkable? Does it seem like your competition is leaving you behind? Or do you not know what to do first? If you answer yes to these questions, you should start working on your strategy.

What will you take away?

1. What exactly is “strategy”?
2. How to set up strategic thinking in your company?
3. How to build a strategy that is clear and, above all, credible for your team?

Who is Lukáš Kružberský?

Lukáš Kružberský has worked at companies like T-Mobile, Vodafone, Zoot, Eta, but above all, he is one of the partners of RedMedia, a company they founded in 2011 with a simple mission: “To change the media business through data and client approach.” Over four years, they built the largest digital agency in the Czech Republic with revenues exceeding CZK 300 million. In 2017, they merged this agency with the Czech branch of the advertising giant Publicis Groupe. Since 1989, this was the largest advertising acquisition in the Czech Republic.