The psychology of advertising

What will you learn during the episode?

• What tricks do ads use to make us reach for our wallets?
• Which of our traits and ways of thinking make us easy targets?
• Will the generation of kids with mobiles in strollers be a completely different caliber of customers?
• And how can we even defend ourselves when marketers know how we feel before we do?

Who is the guest?

Karel Novotný

Karel “Mindless” Novotný openly talks about what annoys him about marketing, even though it’s his profession. He builds his work on blunt honesty with a pinch of humor. He has been in advertising for over 20 years, with thousands of brands passing through his hands. He led marketing for the legendary Remoska and NEWTON University. He is the author of the pink book about the not-so-pink life NERADOST.