It’s a campaign! What if it really is?

Every day we are exposed to thousands of messages. Many of them don’t even reach our consciousness. Yet we still behave according to them. Or do we? Karel will exceptionally open up about what annoys him about marketing, ads, and the very marketing he successfully makes a living from. He will reveal a few tricks, teach us how to activate critical thinking, and praise common sense. Will you join us?

Who is Karel Novotný

Karel Novotný AKA Mindless has been working in advertising and marketing for over 20 years. Recently, he has focused on creating brand strategies within his brand.family. Thousands of brands have passed through his hands; for years he managed marketing for the legendary Remoska and NEWTON University, where he also teaches and co-leads a business accelerator. He wrote and published the successful pink book Neradost. He builds his work on blunt straightforwardness with a pinch of humor. He even calls himself the jester of kings.