Baťa’s principle of sharing

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Why watch the episode?

You will learn how the company Baťa encouraged its employees to share willingly and how it worked with the information gathered.
You will find out how the iconic Baťa ten principles came about thanks to the ability to share.

Who is Gabriela Končitíková?

Gabriela Končitíková is a project manager at the Nadace Tomáše Bati, a lecturer, and a writer of the Baťa philosophy legacy, author of the Inspirace Baťa project. She has been studying Baťa’s legacy for fourteen years and is the author of ten Baťa books. She has worked at Nadace Tomáše Bati since 2016, focusing her expertise on applying the Baťa management system to today’s business environment. Her lecturing activity is focused on specific parts of the Baťa management system, Baťa leadership, and the Baťa management system in general. Her latest book, titled Inspirace Baťa, offers readers a guide on how to start applying Baťa principles in their own lives.