ScaleUp tip #91 – don’t try to be everything to everyone

Knowing who your key customer is truly essential for your future growth. And the biggest mistake is trying to be everything to everyone.

Who are ScaleUp experts?

Pavel Křepelka

For more than 20 years, Pavel has held managerial positions in medium-sized companies. He has extensive experience in company acquisitions, restructuring, relocating companies while maintaining nonstop operations, and handling crisis situations related to the growth and development of SME companies.

Pavel is an accredited coach, mentor, and partner to executive managers of medium-sized companies across the Czech, Slovak, and Polish Republics. He has completed over 7,500 hours of mentoring and coaching work with clients, has experience in coach education, undergoes regular supervision in systemic coaching, and invests at least 100 hours annually in his own further education.

Roman Stupka

Throughout his life, Roman has felt the need to influence the world around him. Whether as the leader of a boys’ group, captain of a football team, or CEO. Roman’s experience as a top manager and crisis manager has helped him understand the role of a leader in business and life. He sees it as giving people a shared vision and helping them find their own that connects to the shared one. He must also help them accept personal responsibility for designing the system and team responsibility for its functionality.

According to Roman, “removing demotivation is more important than finding motivation, and listening is more important than speaking. That’s why now, instead of running systems, he helps good companies become even better.” Roman most often uses the Rockefeller Habits method in his work.