The path to the top with Salesforce

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We talked with Jirka Mach about his beginnings when, as a student, he was already starting a business similar to Rohlík, or just a few years ago even had a company producing designer wooden jewelry boxes. “I stepped away from that because I lacked 100% focus. That is key to success,” Jirka says in our interview. Enehano is a melodious word originally from Hawaiian that combines business and technology. “From the start, I wanted to be number one on the market, and we’re succeeding. When people said data, everyone thought of Adastra. I’m glad that today, when people say CRM and Salesforce, they think of Enehano,” adds Jiří Mach. They have grown and now have over 100 people. “I put everything on one card, and it paid off. Now it’s time to diversify risk and expand into other areas.” Enehano is currently investing in additional modules like support for Collections processes and also in generative AI. They founded the startup Rossie.ai, which they affectionately call Rozárka in Czech, delivering tools for natural language processing.