Sustainability

93% of GenZ believe that brands should act environmentally responsibly. They want production processes, logistics, and product packaging to be adjusted accordingly. And it’s not just a challenge for companies. They apply the same mindset to all areas of life: politics, education, and innovation should all be sustainable in their view.

Why is sustainability actually at the forefront of the issues GenZ fights for? And what does activism look like for the younger generation? It definitely goes beyond the protests of Fridays for the Future.  

Why watch the episode?

• You’ll learn which brands successfully transformed and gained higher profits, as well as new industries opened up by GenZ’s interest in ecology. 
• We’ll show that sustainability isn’t just tied to ecology, but also to attitudes toward building companies and everyday life.

What will you take away?

• What the term greenwashing means and, most importantly, how brands can avoid false sustainability claims. 
• We’ll introduce campaigns that succeeded even without big budgets, from Nike to Greenpeace to LAD Bible. 
• We’ll show who the sustainable influencers are in the Czech Republic and abroad, and which brands they helped grow.

Who is Pavlína Louženská?

Pavlína Louženská used to believe in unicorns, but now she’s learned to believe in herself. And in the idea that when we unite, we are stronger. That’s why she founded the group #HolkyzMarketingu, which today has over 25,000 members. She has long been involved in product, marketing, and business for tech startups and fashion brands.

She is a Lead Mentor for Google for Startups in Europe and Africa, but you’ll also find her at many other accelerators. She is a board member of Transparency International, a Google-certified trainer for Design Thinking, and regularly trains on how to approach product, marketing, and trends. She received the Young Transatlantic Innovative Leaders Initiative Fellowship, Czech-German Young Professionals, and Aspen Institute Young Leaders scholarships. She regularly writes for Marie Claire and Heroine.