#GenerationZ

What is the show about?

By 2030, Generation Z will be the largest customer segment, but how do you engage with the first generation of “digital natives”?

In this show with Pavlína, you’ll learn about the key GenZ trends, how global and Czech companies work with them, and together you’ll explore how products, communication, and even recruitment approaches are evolving.

You’ll understand what certain hashtags mean, who the idols of Generation Z are, why now is the time to start creating video content, and most importantly, why it makes sense to tailor communication to the youngest generation—even for companies from Mladá Boleslav or Vyškov.

Everything is illustrated with global studies from trend forecasting agencies like WGSN, Irregular Labs, and platforms like Facebook, as well as local data from sources like Behavio Labs.

Each episode features a representative of Generation Z who shares their perspective on topics like Sustainability and Activism.

You can look forward to two themed episodes per month, complemented by a practical workshop with Pavlína.