How is content changing?

Why watch the episode?

• We’ll take a deep dive into TikTok. We’ll explain how the most downloaded app of 2020 works, what makes it tick, and why it’s a crucial opportunity for brands with its 850 million users. 
• Besides social networks, we’ll also look at audio content, video platforms, and messaging apps. We’ll discuss which platforms are currently the most popular among Generation Z and how this compares to Millennials.
• You’ll learn not only where Generation Z hangs out but also what drives them away. For example, 60% leave websites that load too slowly. 

What will you take away?

• Generation Z’s attention span has shortened even more and has definitively shifted to mobile phones: 75% choose them when given the option between desktop and smartphone. Plus, 66% of Gen Z use multiple devices at once. What does this mean for the content brands create?
• 74% of Generation Z spend their free time online, and their primary motivation for consuming content is entertainment. While Millennials were mainly interested in food or fitness, young people share memes, music, and video games. They spend most of their time on platforms like TikTok, YouTube, or Twitch. The average time kids spend watching videos has doubled over the past four years.  
• We’ll cover social commerce: how retail is evolving and where you can sell today. Spoiler: everywhere. 

Who is Pavlína Louženská?

Pavlína Louženská used to believe in unicorns, but now she’s learned to believe in herself. And in the power of joining forces to be stronger. That’s why she founded the group #HolkyzMarketingu, which now has over 25,000 members. She has long focused on product, marketing, and business for tech startups and fashion brands. She is a Lead Mentor for Google for Startups in Europe and Africa, and you’ll also find her involved in many other accelerators. She’s a board member of Transparency International, a certified Google trainer for Design Thinking, and regularly trains on how to approach product, marketing, and trends. She has received the Young Transatlantic Innovative Leaders Initiative Fellowship, Czech-German Young Professionals, and Aspen Institute Young Leaders scholarships. She regularly writes for Marie Claire and Heroine.