March 2025 – unReceptive

Says about the book Bohdana Goliášová, sales strategist and founder of the Tvůrci v praxi platform.

At a time when traditional sales techniques are losing their effectiveness, Tom Stanfill comes with a revolutionary book "unReceptive" that completely changes the perspective on persuasion and sales techniques.
The author identifies the main barrier to successful communication – "unreceptiveness" – a state where people close themselves off to new ideas and arguments. Instead, based on over thirty years of experience in sales and training, he offers a unique four-step framework to break down resistance and gain openness from the other side.
Unlike manipulative techniques, it presents an ethical approach based on empathy, authenticity, and genuine understanding of others’ needs. The author demystifies the persuasion process and shows how complex conversations can turn into opportunities for deeper connection.

The book is full of practical tools and techniques that help readers recognize the causes of resistance, adapt their communication, and build trust even in the most challenging situations.
"unReceptive" is an indispensable guide not only for salespeople but for anyone who needs to gain support for their ideas, lead a team, or inspire change. It’s a book that teaches you not only how to sell better but, above all, how to communicate better and build more meaningful relationships.

Who is Bohdana Goliášová?

Bohdana Goliášová is a sales strategist. She is the founder of the Tvůrci v praxi platform, where she teaches entrepreneurship in creative professions. https://www.tvurcivpraxi.cz/. She was originally approached mainly by people who wanted to learn how to make money from their handmade hobbies, but now she increasingly focuses her courses and consultations on online creators. And the fact that she has a lot to teach is confirmed by the Personality of Czech Digital award she received last year.