Company strategy on one page

If operational problems and possible next steps increase arithmetically, the complexity of communication grows geometrically.

The Growth canvas, or strategic plan on one page, is very well suited for this. It includes answers to the key questions of any business – namely WHY (vision, long-term goals, and company values), HOW (key customer, value propositions, and core competencies along with key steps over a 3-year horizon), and WHAT (action plan for this year and quarter) in a clear, concise, and understandable format.

Why watch this episode?

• Lack of awareness about company strategy is often a major topic and problem to solve. In this episode, you will learn how to handle it properly.
• A common reason is that only a handful of top managers are involved in strategy creation, who insufficiently engage the knowledge and experience of other colleagues, and communication is often perceived as a one-way act of announcing information to the company rather than a two-way process of information – its understanding and feedback.

What will you take away?

• How to structure a clear and understandable strategy including an action plan for its implementation on one page.
• From the company vision through medium-term priorities presented as “chess moves” to the action plan for the next quarter.
• Concrete experience of Saltek with implementing the one-page strategy in a manufacturing company.

Who is Jiří Kubeš?

Jiří Kubeš has been enjoying his work as CEO of SALTEK s.r.o. for seven years. He lives by the motto that work should be enjoyable, otherwise it’s time to change jobs. Before that, he creatively led marketing in ABB’s electrical installation materials division. Electrical installation materials have actually accompanied Jiří throughout his life; he started from scratch in this field as a regional sales representative, which was a great learning experience in the 1990s. And speaking of school, Jiří’s alma mater – the Faculty of Electrical Engineering at the University of West Bohemia – was (and still is) a great institution providing a solid foundation for everyone. Jiří is a native of Plzeň, raised on Prazdroj beer, but now he tends to prefer wine products.