Internship program in an international corporation

More than 60 percent of students go through an internship program before graduating (half of them even have two work experiences before finishing school).

If companies don’t offer internship programs, they miss the chance to reach not only these talented students directly but also to cultivate their own brand ambassadors. But how many interns is enough? And how many actually stay with the company? Is it better to hire an external candidate with experience or to train an intern in-house?

Pavlína Louženská discusses this topic in relation to authenticity, sustainability, and entrepreneurship in the show #Generace Z. Globally, for example, consulting firm PwC offers jobs to 90 percent of its interns, and most companies offering internships see the opportunity to develop their own employees as key.

Why watch this episode?

• Improve your own processes addressing HR, branding, and sustainability.
• Understand why investing in an internship program makes sense even for companies with overwhelming applicant demand.
• Authentic brand management: insights from the world’s 6th most valuable brand for Generation Z (Interbrand 2020 study).

What will you take away?

• Top global experience working with the younger generation.
• Understanding top management’s mindset in engaging with the younger generation.

Who is Lukáš Zapletal?

Lukáš Zapletal is director of Public Affairs, communications, sustainability, legal and security, a member of the executive leadership team at Coca-Cola HBC, recipient of the Deloitte Legal Disruptions Award 2020. During the corona crisis, he contributed to improving employee health and safety and provided legal support to HoReCa customers. In summer 2019, he completed a development program at The Coca-Cola Company headquarters in Atlanta. As a member of a special leadership team, he co-created the Youth Empowered program, one of Coca-Cola HBC’s key corporate social responsibility initiatives across 28 countries in Europe, Asia, and Africa. Locally, Lukáš has long supported the To dáš! initiative, which, in cooperation with the Tereza Maxová Foundation and other partners, helps children from disadvantaged backgrounds.

Lukáš is a big fan of Star Wars, The Lord of the Rings, and thanks to his kids, also Paw Patrol. It’s hard to find a business topic he can’t explain through stories from these films.