Corporations and apologies?

A sincere apology from an individual is something we don’t find unusual. But when a corporation apologizes, people often feel it’s just placating the audience, without any real sincerity. So how can a corporation apologize properly to bring more benefit and understanding? Let’s reflect on this together—we believe that some of the points mentioned aren’t just relevant at the highest levels of the corporate world, but you encounter them on a daily basis.

Petra Janková offers inspiration from this book in today’s episode of the show Reading is changing. We believe this excerpt will convince you to read the book.

Who are the authors of the book?

Cary Cooper is a respected British psychologist of American origin, specializing in workplace psychology from many perspectives. In 2001, he was awarded the Order of the British Empire for his contributions to occupational health.

Sean O’Meara is the founder and CEO of the PR agency Essential content. He has worked with clients such as The Co-Op Bank and BBC.