April 2021 – The storyteller’s secret

About the book by Lukáš Hrdlička, a member of the Red Button network.

How TED speakers and inspirational leaders turn their passion into performance

How did an American immigrant without a college education go from Venice Beach T-shirt vendor to television's most successful producer? How did a timid pastor's son overcome a paralyzing fear of public speaking to sell out Yankee Stadium, twice? How did the city of Tokyo create a PowerPoint so stunning it won them the chance to host the Olympics?

They told brilliant stories.

Whether your goal is to sell, educate, fundraise, or entertain, your story is your most valuable asset: 'a strategic tool with irresistible power,' according to the New York Times. Stories inspire; they persuade; they galvanize movements and drive global change. A well-told story hits you like a punch to the gut; it triggers the light-bulb moment, the 'aha' that illuminates the path to innovation. Radical transformation can happen in an instant, with a single sentence; The Storyteller's Secret teaches you how to craft your most powerful delivery ever.

In his hugely attended Talk Like TED events, bestselling author and communications guru Carmine Gallo found, again and again, that audiences wanted to discover the keys to telling a powerful story. The Storyteller's Secret unlocks the answer in fifty lessons from visionary leaders—each of whom cites storytelling as a crucial ingredient in success. A good story can spark action and passion; it can revolutionize the way people think and spur them to chase their dreams. Isn't it time you shared yours?

Who is Lukáš Hrdlička?

Lukáš Hrdlička works as a presentation skills trainer and international pitch coach. He is the founder of the agency Presenation, through which he has trained hundreds of people in international companies such as Citibank, D.A.S., IBM, and PwC. He has prepared speakers for important presentations, conferences, and competitions in Vienna, Budapest, London, and San Jose. He has crafted sales arguments for dozens of companies and gained experience working with corporations, startups, and projects supporting entrepreneurship, innovation, and education.