How the customer is changing

McKinsey states that Gen Z makes up 40% of the customer base. However, compared to other generations, Gen Z trusts brands less than anyone before them. So how can we convince them to shop with us?

Who is Pavlína Louženská?

Pavlína Louženská used to believe in unicorns, but now she has learned to believe in herself. And in the fact that when we unite, we will be stronger. That’s why Pavlína founded the group #HolkyzMarketingu, which today has over 25,000 members. She has long focused on product, marketing, and business for tech startups and fashion brands.

She is the lead mentor for Google for Startups in Europe and Africa, but you’ll also find her in many other accelerators. She is a board member of Transparency International, a Google-certified trainer for Design Thinking, and regularly trains on how to approach product, marketing, and trends. She received the Young Transatlantic Innovative Leaders Initiative Fellowship, Czech-German Young Professionals, and Aspen Institute Young Leaders scholarships. She regularly writes for Marie Claire and Heroine.