January 2021 – Every good thing has a dark side
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Selected for you
Find Balance Between Performance And Life · June 4, 2026
Relationships
Brain&Breakfast · June 3, 2026
AI and the epidemic of loneliness
Book Of The Month · May 21, 2026
May 2026 – Lean startup
Brain&Breakfast · May 21, 2026
On the purpose of business, philanthropy, and responsibility for today’s world
Find Balance Between Performance And Life · May 7, 2026
Resilience
Martin Hudeček, a member of the Red Button network, says about the book.

.. OR mrs. hekate’s solution
“… we suspect that the opposite of bad isn’t necessarily good, but that the opposite might be even worse.” This sequel to the book Introduction to Misfortune is again a collection of essays by the famous Austrian-American psychologist. In an entertaining style full of paradoxes and irony, it offers an expert perspective on some of the laws of human communication and describes where the search for perfect certainties and final solutions leads. The book is published in a new, revised edition.
Paul Watzlawick (1921–2007) was one of the most prominent figures of the renowned therapeutic school in Palo Alto, California, which developed an extensive communication theory in psychotherapy. His books Introduction to Misfortune, Pragmatics of Human Communication, How Real is Real?, How Not to Get Lost?, and America have also been published in Czech.
Who is Martin Hudeček?
Martin Hudeček focuses on the transformation of large social systems, typically corporations. He learns, reflects, tests, and designs new management models (he believes in the proverb about the fish and the head), seeking a functional system for managing strategy, change, and innovation. He strives to find the key to an effective form of strategic HR and IT. For ten years, he managed an IT company and, through it, helped improve environments in large corporations. He is an accredited systemic coach with the ambition to understand social systems. As a coach, he works with clients from business and culture. At the Theatre Academy, he leads seminars on "Leadership," "Strategy," and "Collaboration with patrons and sponsors." He studied at DAMU to better understand the world of his students. He believes in the usefulness of collaboration between people from business and artists, in the benefit of connecting business with art, or rather culture. He believes that art is a powerful source of inspiration and that corporate culture is just a subgroup of culture as such. He connects seemingly incompatible worlds and succeeds in doing so.

Selected for you
Find Balance Between Performance And Life · June 4, 2026
Relationships
Brain&Breakfast · June 3, 2026
AI and the epidemic of loneliness
Book Of The Month · May 21, 2026
May 2026 – Lean startup
Brain&Breakfast · May 21, 2026
On the purpose of business, philanthropy, and responsibility for today’s world
Find Balance Between Performance And Life · May 7, 2026
Resilience