July 2024 – How to captivate right from the start

Jiří Benedikt, content creator & instructor of innovation and digital skills and personal productivity, says about the book.

Why do some ideas, thoughts, or messages immediately grab attention while others don’t? What makes certain things so easy to remember? Why does one ad work and another get forgotten?
The authors use an entertaining style and countless real-world examples to show what a presentation of an idea must include. In six chapters of their globally successful guide, they introduce readers to the core of information, how to capture attention with an unexpected twist, why it’s important to mention specific facts and individual names, how to convince people to believe the message, how to evoke emotions, and how to tell a story that everyone will remember far better than dry statistics or rules.

Who is Jiří Benedikt?

Jiří Benedikt is an instructor of innovation and digital skills (including AI) and a content creator. On his YouTube channel, blog, and podcast, he covers not only innovation but also personal productivity and self-development. His offerings include online courses and several courses open to the public. Among other things, Jiří is an avid book lover – you can find his book recommendations and all the above resources on his website.