November 2025 – Speed of trust 

This is what Beata Brosková, partner and trainer at Humancraft and member of Red Button, says about the book.

At a time when trust is often talked about as something soft and intangible, Stephen M.R. Covey comes with the book "The Speed of Trust," which revolutionizes the way we view this concept. Covey, son of the author of the cult classic "The 7 Habits," shows that trust is not just a social virtue but a hard economic factor – when trust increases, speed goes up and costs go down. When trust is lacking, everything slows down and becomes more expensive.

The book, which has sold over two million copies worldwide, breaks trust down into practical components. Covey defines four core pillars of trust: integrity, intent, capabilities, and results. The first two pillars form a person’s character, the latter two their competence. On these foundations, he builds 13 specific behaviors that systematically build trust – from honest communication and showing respect to accountability and delivering results.

What makes this book unique is its practicality: it includes tools and exercises for self-assessment and feedback from others, helping measure your own trustworthiness and understand how others perceive you. The book works with five waves of trust – self-trust (based on credibility), relationship trust (based on behavior), organizational trust (based on alignment), market trust (based on reputation), and societal trust (based on contribution).

Covey, former CEO of Covey Leadership Center, where he increased shareholder value 67-fold, supports his ideas with concrete case studies from business and personal life, including examples from parenting. "The Speed of Trust" is not a book about being nice – it’s about building real, measurable results by becoming a trustworthy leader who inspires trust in everyone they deal with.

Who is Beata Brosková?

Beata Brosková is a partner and trainer at Humancraft, specializing in visual facilitation.