Customer needs and the customer perspective

Get inspired by real-world examples and take your business to the next level.
The relationship between companies and customers is becoming increasingly fragile and at the same time more important than ever. In an era where customers have endless choices, a quality customer experience is key to their loyalty and satisfaction. Companies that focus on their customers’ needs not only have a higher chance of success but also build long-term and strong relationships with their clients. In the lecture "Customer experience is more than a product" with expert Ján Uriga, you will gain practical skills to help you succeed in a customer-focused world.

What you will take away:

• The latest insights from customer experience research: You will learn about current trends and research findings shaping the customer experience.
• Examples of good and bad practice: You will get practical examples of what works and what doesn’t when building customer experience.
• What to focus on when steering your company toward customer centrism: You will learn key strategies and approaches to orient your company around customer needs.

Who is the speaker?

Ján Uriga is a specialist in innovation and change management. Ján has focused on research and application of social intelligence and decision-making processes in leaders. He even earned a Ph.D. in this field. Since 2018, he has led the Experience Centre in Prague, which focuses on innovations in customer and employee experience.