School. Work. Entrepreneurship.

Why watch the episode?

The oldest members of #GenZ are turning twenty-five this year and entering the job market. And they are definitely not pushovers. 43% are proud of their negotiation skills, and a third say they want full control over their work schedule. More than half don’t even want to be employed anywhere. So how should you adjust your recruitment process or development programs in your company to attract them specifically?  

What will you take away?

1. We’ll explain who Generation Z is and why it even makes sense to focus on them. 
2. We’ll show global and local data on how Generation Z views learning and what they look for in a future employer. This will help you adjust your HR strategy or see your youngest colleagues with fresh (more positive) eyes. 
3. We’ll clarify terms like “slash generation” or “digital natives,” which will definitely impress not only your boss.  

Who is Pavlína Louženská?

Pavlína Louženská used to believe in unicorns, but now she’s learned to believe in herself. And in the idea that together we are stronger. That’s why she founded the #HolkyzMarketingu group, which today has over 25,000 members. She has long focused on product, marketing, and business for tech startups and fashion brands. She is a Lead Mentor for Google for Startups in Europe and Africa, but you’ll also find her in many other accelerators. She is a board member of Transparency International, a certified Google trainer for Design Thinking, and regularly trains on how to approach product, marketing, and trends. She has received the Young Transatlantic Innovative Leaders Initiative Fellowship, Czech-German Young Professionals, and Aspen Institute Young Leaders scholarships. She regularly writes for Marie Claire and Heroine.