XR for retail, marketing and brand experience (S1E3)

Since then, the hardware has been evolving and the adoption of AR-enabled devices like phones and tablets is skyrocketing. The pandemic pushed many new customers to shop online. VR headset numbers are also steadily increasing, mainly driven by gaming. 

So is there a viable business case for deploying these technologies in retail and marketing today? And what will happen when today’s VR gamers grow up and start using their headsets for shopping, or when the first mass-market AR glasses hit the stores?

Let’s explore together what’s already possible and what you can expect in the near future.

Why should I watch the episode?

The episode will offer guidance on using XR mainly in three retail and marketing areas:

1. Virtual showroom – enhancing customer experience at home
2. In-store experiences – using AR and VR in physical stores for brand activation
3. Virtual retail space staging – designing and testing new retail spaces in VR, product placement, and more

We’ll also look further ahead and touch on topics like the intersection of blockchain and VR, full VR shopping experiences, and more.

What will be my take-home value?

1. Understanding how XR can be applied in retail, marketing, and brand experience
2. Practical use cases and inspiration 
3. Continuing to work with our VR scorecard to assess where your organization stands
4. A desire to watch the next Futurescope episodes

Who are the hosts?

Luboš Malý

Luboš Malý has held various roles from process engineering, through management, to global transformation projects. As Innovations in Operations Director at the LEGO Group, he focuses on leveraging exponential technologies to create toys for future generations of kids and adults. He co-founded the RedButton network, which aims to cultivate the environment in Czech and Slovak companies. He also supports sustainable shopping through the earthnest project, a marketplace that directly contributes to the UN’s Sustainable Development Goals. In his work, he transforms organizations into organisms, employees into entrepreneurs, and hierarchies into communities, while connecting distant worlds like Virtual Reality, Robotics, Additive Manufacturing, and Digitalization with a sustainable and playful approach to work.

Martin Holečko

Martin Holečko is a visionary passionate about exploring how converging exponential technologies rapidly and profoundly change our lives, inspiring others to use them wisely to improve the world around us.

Currently, Martin leads Future Port Prague, an international futuristic conference and festival focused on exactly that. Since 2017, it has become a leading Central European gathering of innovators, enthusiasts, and leaders with over 10,000 annual attendees.

Back in 1997, Martin co-founded Etnetera, now a group of hi-tech companies reinventing their clients’ businesses for the digital age. He was also involved in the founding of VRgineers in 2016, the world’s leading producer of high-end VR headsets for professional use.

Martin’s secret weapons are imagination, creativity, and the ability to excite and lead others toward a bold vision. He is most inspired by encouraging others to dare to think big.