# Transcript: Inspiration from Baťa – how to be stronger and happier according to Tomáš Baťa’s life principles

## Description

The legacy of Tomáš Baťa is not just to be studied and read about; it must be lived. In her lecture, Gabriela will bring the Baťa philosophy closer and explain how it functions in everyday life.



Who is Gabriela Končitíková?



Gabriela Končitíková is a project manager at the Tomáš Baťa Foundation, a lecturer, and a writer of the Baťa philosophy legacy, as well as the author of the project Inspiration Baťa. She has been studying Baťa’s legacy for fourteen years and is the author of ten Baťa-related books. She has been with the Tomáš Baťa Foundation since 2016, focusing her professional work on the possibilities of applying the Baťa Management System to today’s business environment. Her lecturing is focused on specific parts of the Baťa Management System, Baťa leadership, and the Baťa management system in general. Her latest book, titled Inspiration Baťa, offers readers guidance on how to start incorporating Baťa principles into their own lives.

## Transcript

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**[00:10:00]** People often think that starting anything from Batia is incredibly complicated in the sense that

**[00:10:08]** either it’s impossible because it’s outdated, or it’s time-consuming,

**[00:10:13]** or it simply can’t be done. This is already completely anti-Batia thinking.

**[00:10:18]** The Batia methods are really about taking it step by step.

**[00:10:22]** Today, if you ask someone how long a habit or personal transformation takes,

**[00:10:26]** I always love hearing answers like,

**[00:10:31]** 28 days, 1 month, and so on. The Batia people laughed at that.

**[00:10:36]** They said, if you last 3 years. First, what really guided you.

**[00:10:40]** Step by step. There was truly a position of a personal referent,

**[00:10:45]** who today would serve as a personal coach,

**[00:10:51]** a life coach, someone who simply helps you navigate life.

**[00:10:56]** And when you start to go through those Batia methods and begin to hear this,

**[00:11:00]** you start to realize one really fundamental thing.

**[00:11:04]** Batia says every human behavior must be converted into a number to be measurable.

**[00:11:10]** Because if you can’t measure it, you don’t know if you’re growing, declining, or what.

**[00:11:14]** On the other hand, the same person says it’s impossible to create a rule for people,

**[00:11:20]** that you have to understand people.

**[00:11:22]** And for me, that’s absolutely essential, as he has a beautiful quote where he really says,

**[00:11:28]** why didn’t anyone tell me that if I want to be a good shoemaker,

**[00:11:32]** first of all, I have to be a good psychologist.

**[00:11:35]** And I think Tomáš Batia realizes the limits his company has

**[00:11:39]** and that they can only be overcome by one thing.

**[00:11:41]** When you truly ignite people, when you inspire them.

**[00:11:44]** He simply works with a completely different approach to work.

**[00:11:48]** And that’s the kind of energy a passionate person can create.

**[00:11:53]** That’s when Batia says he doesn’t want to pay people just for

**[00:11:57]** being physically present at work.

**[00:11:59]** He doesn’t want to pay them just for being mentally there, but also spiritually.

**[00:12:03]** And that’s when you really think about how something can be improved, how it can be used.

**[00:12:09]** If teaching happiness helps someone, if you want that.

**[00:12:13]** Those are the higher emotions.

**[00:12:15]** And suddenly you realize that Batia’s way, where he teaches people to sleep, eat, and keep things orderly,

**[00:12:21]** all these kinds of tricks lead to one thing.

**[00:12:24]** Time.

**[00:12:25]** Batia is completely obsessed with time.

**[00:12:28]** How incredibly valuable time is.

**[00:12:30]** That's the only justice in the world for him.

**[00:12:33]** Because we all have 24 hours.

**[00:12:36]** Exactly the same.

**[00:12:37]** No matter how much wealth we have.

**[00:12:40]** No matter which country, latitude, or anything.

**[00:12:43]** Just 24 hours a day. Everyone.

**[00:12:45]** And you either use them fully or you don't.

**[00:12:47]** And Batia says we completely forget that

**[00:12:50]** at work we give the most valuable thing we have.

**[00:12:53]** Time and energy.

**[00:12:54]** And we just get paid for that.

**[00:12:56]** And then we have no space in life to enjoy it.

**[00:12:59]** And suddenly I started to realize

**[00:13:01]** that he thinks about work completely differently

**[00:13:04]** than how it has been presented until now.

**[00:13:06]** Because one thing is the system and numbers.

**[00:13:09]** And another thing is the life in it,

**[00:13:11]** when Batia really says,

**[00:13:13]** that we live every day.

**[00:13:15]** Not just two weeks somewhere on vacation in summer.

**[00:13:18]** Not just at Christmas or on weekends.

**[00:13:21]** That's nonsense.

**[00:13:22]** That you really have a daily experience.

**[00:13:24]** And then you suddenly go into the things of the personal officer,

**[00:13:28]** into Batia's HR approach.

**[00:13:30]** And there you see that in the company

**[00:13:32]** in the 1930s someone cared about whether

**[00:13:34]** you sleep well, eat well,

**[00:13:36]** plan experiences,

**[00:13:38]** what you last read,

**[00:13:40]** when you last went out with friends.

**[00:13:42]** And I was only interested in one thing: why do they do it?

**[00:13:44]** Why, if Batia is really just about numbers,

**[00:13:47]** just about money,

**[00:13:48]** does he care about this?

**[00:13:50]** And that's exactly the reason.

**[00:13:52]** Can you really imagine thirty people in a workshop,

**[00:13:54]** who are sleep-deprived, hungry,

**[00:13:56]** unhappy in life?

**[00:13:58]** And can you imagine the same thirty people,

**[00:14:00]** who are prepared for that work commitment

**[00:14:02]** and are somewhat happy in life,

**[00:14:04]** have some fulfillment.

**[00:14:06]** That's a whole different place.

**[00:14:07]** And then he says that beautiful quote from Batia,

**[00:14:09]** that thought is the mover of everything.

**[00:14:12]** That really,

**[00:14:13]** when a person decides they want to,

**[00:14:15]** they can.

**[00:14:16]** And he says about that,

**[00:14:17]** you just have to be ready.

**[00:14:19]** And the question arises,

**[00:14:20]** why did Batia do it?

**[00:14:23]** We all know the answer today.

**[00:14:25]** We all live in it.

**[00:14:27]** Really, when you read the things,

**[00:14:29]** that Batia simply has around him in the company,

**[00:14:31]** you suddenly see

**[00:14:33]** the everyday things you experience.

**[00:14:34]** And that's what he says.

**[00:14:36]** That his system remains

**[00:14:37]** useful to everyone.

**[00:14:40]** That it's not bricks,

**[00:14:42]** it's not just buildings.

**[00:14:43]** In 1929 he says,

**[00:14:44]** there is no one in the world,

**[00:14:45]** who would think,

**[00:14:46]** that behind Batia's company's success

**[00:14:47]** is the production of buttons.

**[00:14:49]** That behind Batia's company's success

**[00:14:50]** is the Czechoslovak person,

**[00:14:51]** whom Batia's company had to inspire.

**[00:14:53]** And that's when he really says,

**[00:14:56]** if anything wishes us well,

**[00:14:57]** let's stop feeling

**[00:14:59]** so small before the world.

**[00:15:01]** That really, without the seriousness,

**[00:15:03]** that we have inside us,

**[00:15:04]** we would never

**[00:15:07]** he didn't build.

**[00:15:08]** Because then,

**[00:15:09]** when he tests the system in India,

**[00:15:11]** or anywhere else,

**[00:15:12]** they react completely differently.

**[00:15:14]** People, we simply,

**[00:15:15]** the nature of the Czechoslovak person

**[00:15:17]** is great.

**[00:15:18]** When I start my lecture,

**[00:15:20]** because the Batioviny

**[00:15:21]** are simply tailored for that.

**[00:15:23]** They really come from our mentality.

**[00:15:25]** And when I always ask,

**[00:15:27]** what are we like,

**[00:15:28]** if someone already

**[00:15:30]** has a bit of the Batioviny in them,

**[00:15:32]** they say we are clever,

**[00:15:33]** this, that, something we are good at.

**[00:15:35]** Usually, if you really ask,

**[00:15:36]** what is a Czechoslovak person like,

**[00:15:37]** you get answers like,

**[00:15:39]** that we are lazy, envious,

**[00:15:40]** whiny.

**[00:15:42]** And I always don't know,

**[00:15:44]** how it really is,

**[00:15:45]** that we are simply cunning.

**[00:15:46]** Simply,

**[00:15:47]** it's really said about us,

**[00:15:48]** that we are just sly.

**[00:15:49]** That when a rule is found,

**[00:15:50]** Czechs figure out

**[00:15:51]** how to completely bypass it.

**[00:15:52]** And Batia would tell you,

**[00:15:54]** that none of these traits

**[00:15:55]** are negative.

**[00:15:57]** They are perfectly positive,

**[00:15:58]** if you know how to flip them.

**[00:16:00]** And that's the Batiovina,

**[00:16:01]** that you see the positive things in it.

**[00:16:04]** Because the fact that we are envious,

**[00:16:06]** the salary system at Batiu is transparent.

**[00:16:08]** The career system at Batiu is transparent.

**[00:16:11]** That we really are the kind of people,

**[00:16:12]** who try to skip everything.

**[00:16:14]** The biggest feedback I got was that,

**[00:16:16]** the more you jump,

**[00:16:17]** and the more holes in the system you fix.

**[00:16:19]** Because at that moment,

**[00:16:20]** you improve the system.

**[00:16:22]** And there are many such things.

**[00:16:24]** And suddenly you come to the HR department

**[00:16:26]** and see that all the transparency

**[00:16:28]** in business is completely useless to you,

**[00:16:30]** if people can't think transparently.

**[00:16:32]** And suddenly you find a lot

**[00:16:34]** of courses, types, tricks,

**[00:16:36]** on how to have transparency first with yourself.

**[00:16:39]** And that was what I thought.

**[00:16:41]** Hey, this is what we need today.

**[00:16:43]** Because this is when he really says,

**[00:16:45]** he doesn't refer to the system

**[00:16:48]** in the sense of just,

**[00:16:50]** that today we will produce like Baťa.

**[00:16:52]** Today, we need to ask,

**[00:16:54]** why Baťa dealt with it.

**[00:16:56]** And today we face exactly the same questions.

**[00:16:58]** People often think,

**[00:17:00]** that these two parts can be separated.

**[00:17:02]** That one thing is really like

**[00:17:05]** the Baťa management system.

**[00:17:07]** That it is simply

**[00:17:09]** the participation in profit and loss,

**[00:17:11]** self-management, workshops, and all these

**[00:17:13]** individual Baťa principles.

**[00:17:15]** And the other part is Baťa philosophy.

**[00:17:17]** But that's not true.

**[00:17:19]** They can only go hand in hand.

**[00:17:21]** Because you can implement

**[00:17:23]** virtually any system you want,

**[00:17:25]** if people are not prepared for it.

**[00:17:27]** And if it doesn't come from the leader,

**[00:17:29]** it will never work.

**[00:17:31]** Tomáš Baťa was incredibly aware

**[00:17:33]** of one thing: that people will never

**[00:17:35]** work harder, better,

**[00:17:37]** or faster than the leader is willing

**[00:17:39]** to do for the cause himself.

**[00:17:41]** The only real way to create change

**[00:17:45]** and this is what Baťa's principles

**[00:17:47]** keep bringing us back to.

**[00:17:49]** We have learned tremendously that

**[00:17:51]** we simply expect

**[00:17:53]** someone else to change things for us,

**[00:17:55]** that something will change.

**[00:17:57]** And that is also the reason

**[00:17:59]** why Baťa started doing it.

**[00:18:01]** A question often arises,

**[00:18:03]** why he took on so much,

**[00:18:05]** why it became necessary to change people's mindset.

**[00:18:07]** Someone has to do it.

**[00:18:09]** Because Baťa says,

**[00:18:11]** either we keep waiting

**[00:18:13]** for society to do it,

**[00:18:15]** or the current generation.

**[00:18:17]** Neither of them can.

**[00:18:19]** Because he says the state lacks the capacity

**[00:18:21]** and resources,

**[00:18:23]** society doesn't even know how to do it,

**[00:18:25]** and the current generation is struggling

**[00:18:27]** with its own problems.

**[00:18:29]** It has to be done by the business sector

**[00:18:31]** for the future generation.

**[00:18:33]** And don't look for any philanthropy in Baťa.

**[00:18:35]** It really applies that nothing is free,

**[00:18:37]** because that just ruins

**[00:18:39]** the transformation, it makes no sense at all.

**[00:18:41]** Philanthropy is more like,

**[00:18:43]** let's do good,

**[00:18:47]** That's probably the biggest nonsense according to Baťa's principles.

**[00:18:49]** Because you don't do any good with it,

**[00:18:51]** you just teach people

**[00:18:53]** that someone else will solve it for them.

**[00:18:55]** Baťa's principles always pull you

**[00:18:57]** towards personal responsibility.

**[00:18:59]** You decide for yourself. People often ask me,

**[00:19:01]** but the company interfered so much in people's lives.

**[00:19:03]** People didn't force you to do it.

**[00:19:05]** No one held a gun to your head,

**[00:19:07]** telling you that you must develop, grow, and so on.

**[00:19:09]** I love Baťa's principles,

**[00:19:11]** especially my Baťa lecture on Baťa motivation.

**[00:19:13]** It basically starts

**[00:19:15]** and ends with the first slide.

**[00:19:17]** Baťa says you can't motivate people.

**[00:19:19]** Like, why would you?

**[00:19:21]** You can only inspire people with facts.

**[00:19:23]** And you can only inspire them by personal example

**[00:19:25]** and the energy you have.

**[00:19:27]** Baťa's principles also say

**[00:19:29]** that each of us has an inner compass.

**[00:19:35]** You know who you want to work with

**[00:19:37]** and who you absolutely don't want to work with.

**[00:19:39]** For example, Tomáš Baťa strictly followed this,

**[00:19:41]** never suppressing it within himself.

**[00:19:43]** They even did their own research,

**[00:19:45]** for example in the HR department

**[00:19:47]** between 1929 and 1931.

**[00:19:49]** They measured for two years.

**[00:19:51]** During interviews with people,

**[00:19:53]** you get the feeling there's something...

**[00:19:55]** They all have great results that benefit the company, but there's that little something.

**[00:19:57]** They found that 70% of people where they sensed that little something left the company within those two years.

**[00:19:59]** It's incredibly important to pay attention to what you feel.

**[00:20:00]** Baťa's principles say you can only truly feel if you have time and space.

**[00:20:06]** It doesn't work under pressure or stress.

**[00:20:25]** And Tomáš Baťa is learning one thing – to slow down.

**[00:20:30]** That's something people never expect from Baťa, because you're focused on results, you're racing against time.

**[00:20:35]** But Baťa's principles actually include a rule like this, which is also in the book.

**[00:20:40]** Your 100% daily performance should only require 70% of your energy, time, and capacity.

**[00:20:47]** People should have room to make mistakes and not meet the plan.

**[00:20:52]** Because Baťa will tell you that nothing ever inspires anyone in life like that.

**[00:20:56]** Today is great, today I can't do it like I did yesterday.

**[00:20:59]** That doesn't work. We need experiences where we accomplish something, where we succeed.

**[00:21:05]** For me, it was fascinating that when you were really hired by Baťa,

**[00:21:10]** I thought when I started studying it that you had to know how to make shoes,

**[00:21:14]** that you had to be manually skilled and so on.

**[00:21:17]** You know what a shock it was for me when I read the principles of the school for newly hired employees,

**[00:21:22]** and you see that it's a deeply profound psychoanalysis.

**[00:21:25]** And once they hired you, they really guided you toward mental freedom

**[00:21:31]** and simply pride in yourself.

**[00:21:33]** In the 1930s, they addressed how to teach people not to be dependent on praise.

**[00:21:38]** Imagine the feeling when someone tells you that you look good,

**[00:21:43]** that you're clever, that you succeeded, and it's someone you care about.

**[00:21:47]** A husband, wife, partner, boss, anyone.

**[00:21:50]** You know that feeling from that praise under your feet, like 'I'm a princess'?

**[00:21:55]** And they tell you, that's only in your head.

**[00:21:58]** If anyone else can make you feel that way, why can't you make yourself feel it?

**[00:22:02]** You know this can be trained?

**[00:22:04]** And your personal reference really depends on whether you train it.

**[00:22:08]** And if you don't train honestly, you really can't set it up for yourself.

**[00:22:12]** I've been practicing this Baťa principle for the last year,

**[00:22:15]** I've known it for years, but it was really strange for me to tell myself at the end of the day,

**[00:22:20]** 'You're good because you managed this, you did that, you did the other thing.'

**[00:22:24]** And Baťa's principles really guide you to

**[00:22:27]** be able to praise yourself, to value yourself.

**[00:22:31]** They don't just want you to have healthy self-confidence.

**[00:22:35]** They want a person who has value within themselves,

**[00:22:38]** to be hard to manipulate.

**[00:22:40]** So you can manage a company with people

**[00:22:43]** who think for themselves and can rationally evaluate

**[00:22:48]** whether yes or no.

**[00:22:50]** Because if any rumors, fears, or worries reach them,

**[00:22:55]** they can think about them.

**[00:22:57]** Because the moment we're dependent on praise,

**[00:23:00]** it's enough for some manipulator to discover that

**[00:23:03]** and he'll start nodding at you like that.

**[00:23:05]** And the Baťa stories, for me, and he also comes to realize

**[00:23:09]** incredibly just through his personal experiences.

**[00:23:12]** When he's completely down, it means nothing,

**[00:23:16]** he doesn't care what anyone really thinks about him.

**[00:23:18]** Baťa survived his business because he could rise above it,

**[00:23:22]** because everyone despised him.

**[00:23:24]** He goes to ten meetings, nine kick him out, don't even let him in,

**[00:23:28]** because he really has nothing at twenty.

**[00:23:31]** To those people, he's a lowly business partner, not at all.

**[00:23:35]** And he says, that's good, that motivates you.

**[00:23:37]** It motivates you because you want to build it, achieve everything.

**[00:23:40]** You want their respect, you want to have that status.

**[00:23:44]** And he says, but watch out, watch out when you're at the top.

**[00:23:47]** He says many people were never killed by failure in life.

**[00:23:51]** Many were killed by success.

**[00:23:53]** That's when you start thinking too highly of yourself,

**[00:23:57]** thinking you can't learn from anyone else.

**[00:24:01]** And those thoughts you find in the book,

**[00:24:05]** where he says one of the most important things is to keep an open mind

**[00:24:11]** and hold on to some humility,

**[00:24:13]** so after learning, you can draw from every situation.

**[00:24:17]** Those are really beautiful stories, and he can say it about himself,

**[00:24:20]** that he is truly a personal example, a leader to those people.

**[00:24:24]** When he really passes the tire, has a flat, and he's also the smartest.

**[00:24:30]** I didn't mention this at the start,

**[00:24:34]** but if someone asks if I'd want to meet Baťa,

**[00:24:37]** I say maybe after his fifties,

**[00:24:40]** because at twenty he knew everything, he was the best.

**[00:24:44]** At thirty he was a total hard worker, everything could be fought for,

**[00:24:48]** and if you can't keep up, die trying, it doesn't matter.

**[00:24:52]** At forty, I say he was still a bit rough around the edges,

**[00:24:56]** because he had the patent on wisdom.

**[00:24:58]** And at fifty he says, why didn't anyone tell me

**[00:25:01]** that apologizing is actually a privilege of conscious people.

**[00:25:05]** That apologizing is really great in life.

**[00:25:08]** I really say, he couldn't apologize until fifty, that man.

**[00:25:11]** And at fifty he realizes that when you apologize to someone,

**[00:25:14]** that's the greatness of a person, because you can admit a mistake

**[00:25:17]** and be an example to people that when you are wrong,

**[00:25:21]** So you just say that there's really nothing to it.

**[00:25:24]** I always say I'd like to meet Baťa,

**[00:25:26]** really after he turned fifty.

**[00:25:28]** But he knows how to say this to people, and for me,

**[00:25:31]** that's truly fascinating.

**[00:25:33]** Today, we're incredibly pressured by the idea

**[00:25:35]** that in every situation we must be perfect,

**[00:25:37]** deliver great performance, so someone will respect us.

**[00:25:40]** And Baťa's approach says no, quite normally,

**[00:25:42]** you can admit any mistake, anything,

**[00:25:45]** and say what you learned from it.

**[00:25:47]** And Baťa tells this to people.

**[00:25:49]** You're really not able to think in two ways at once.

**[00:25:51]** You can't sit somewhere, criticize, be negative,

**[00:25:53]** and at the same time be the smartest person there,

**[00:25:55]** advising everyone on what to do.

**[00:25:58]** Baťa says that's the biggest waste of time in life.

**[00:26:00]** Nobody asked for those advices anyway.

**[00:26:03]** Don't do it, because people will just think

**[00:26:05]** you're an idiot, wasting your energy and time.

**[00:26:07]** Not at all.

**[00:26:10]** He says, in every situation you're in,

**[00:26:11]** think about one thing only.

**[00:26:13]** What can you gain from this?

**[00:26:15]** What can you take away?

**[00:26:17]** What can you learn?

**[00:26:18]** Even if it's just telling yourself,

**[00:26:19]** I don't want to do it like this in life,

**[00:26:21]** I don't want to affect people like this.

**[00:26:23]** And he really tells this to young men,

**[00:26:25]** when they go out into the world,

**[00:26:27]** he tells them,

**[00:26:29]** don't pay attention to what doesn't work.

**[00:26:30]** Only notice what works.

**[00:26:32]** Absorb that into your mind.

**[00:26:34]** Bring it home.

**[00:26:35]** Adapt it to your own company.

**[00:26:36]** And he always says,

**[00:26:38]** I even learned from a barefoot old lady, I, the king of shoes.

**[00:26:43]** What kind of king of shoes am I?

**[00:26:45]** So he was passing the tire,

**[00:26:48]** it was flat, and he couldn't do it.

**[00:26:50]** And Baťa was a hothead at the start.

**[00:26:53]** Don't think he didn't struggle with those machines on the fourth floor

**[00:26:56]** and didn't yell, 'Throw it to hell,'

**[00:26:58]** and wanted to throw it out the window.

**[00:27:00]** He's a normal man of flesh and blood,

**[00:27:03]** that's why I really respect him,

**[00:27:05]** because you can see

**[00:27:07]** how he grows and changes.

**[00:27:09]** And he was also passing the tire,

**[00:27:11]** he couldn't do it,

**[00:27:12]** and some old lady came with a bundle on her back.

**[00:27:16]** And she was even blocking him with that bundle.

**[00:27:19]** And she was barefoot.

**[00:27:20]** And now she wanted to give him advice.

**[00:27:22]** He was a second away from,

**[00:27:23]** just as you take a breath,

**[00:27:24]** telling someone to go to hell,

**[00:27:25]** because you know how to do it.

**[00:27:26]** What some old lady,

**[00:27:27]** who has never even seen a car in her life,

**[00:27:29]** doesn't know what he's doing there,

**[00:27:30]** is going to advise him.

**[00:27:31]** And she says to him,

**[00:27:32]** if he, Mr. Factory Owner,

**[00:27:34]** isn't putting it on the wrong way.

**[00:27:36]** And he was like,

**[00:27:37]** and now he looked at it,

**[00:27:39]** looked at the old lady,

**[00:27:40]** then at the wheel,

**[00:27:41]** turned it, put it on,

**[00:27:42]** and it worked.

**[00:27:43]** And he says,

**[00:27:44]** before you just boo someone off,

**[00:27:46]** before you just do something,

**[00:27:48]** think about it.

**[00:27:50]** So then he told the old lady,

**[00:27:51]** that he would take her to the first Baťa store,

**[00:27:53]** and she got in trouble for that good advice,

**[00:27:54]** because he said,

**[00:27:55]** she was still barefoot,

**[00:27:57]** and I generally don't like barefoot people, you know.

**[00:27:58]** He really knows how to admit,

**[00:28:00]** that this is not the way, you know.

**[00:28:01]** And that started to become

**[00:28:02]** really valuable to me,

**[00:28:04]** when I said, yes,

**[00:28:05]** we are not really led or familiar with Baťa in a way

**[00:28:07]** that many things

**[00:28:09]** can simply be done differently in life,

**[00:28:11]** just by admitting it,

**[00:28:12]** by facing it head-on.

**[00:28:14]** And this is the foundation

**[00:28:16]** of Baťa's transparency.

**[00:28:17]** And that's exactly what

**[00:28:19]** we think today

**[00:28:21]** can be separated.

**[00:28:23]** Today we think

**[00:28:24]** you can create

**[00:28:26]** a transparent wage system,

**[00:28:27]** but people are not capable

**[00:28:29]** of thinking transparently.

**[00:28:30]** Not even to themselves,

**[00:28:31]** let alone to others.

**[00:28:32]** And Baťa says,

**[00:28:33]** you can't separate that.

**[00:28:35]** You can't have

**[00:28:36]** a perfectly designed system,

**[00:28:38]** but no people ready

**[00:28:39]** to live that system.

**[00:28:41]** He saw the company

**[00:28:42]** as a living organism.

**[00:28:53]** And then I think to myself,

**[00:28:54]** okay, well, just,

**[00:28:55]** you have

**[00:28:56]** a whole bunch of those Baťa principles,

**[00:28:57]** so what now?

**[00:28:58]** Because a lot of people will tell you,

**[00:29:00]** hey, but I never intend

**[00:29:01]** to be an entrepreneur,

**[00:29:02]** I don't want to be the next Baťa,

**[00:29:03]** and so on.

**[00:29:04]** I say, there are actually many

**[00:29:05]** principles that the Baťa people

**[00:29:07]** worked with when dealing with people,

**[00:29:09]** which anyone can start with.

**[00:29:11]** And I know that somewhere,

**[00:29:12]** it will even be in the presentation,

**[00:29:13]** right at the end,

**[00:29:14]** where Baťa says,

**[00:29:15]** that the only thing

**[00:29:16]** that holds us back in life

**[00:29:17]** is fear and laziness.

**[00:29:18]** And that it always comes down

**[00:29:19]** to a person's decision,

**[00:29:21]** whether they submit to it or not.

**[00:29:24]** And he really says,

**[00:29:25]** each of us decides

**[00:29:27]** whether we want to or not.

**[00:29:29]** And to me, that seemed

**[00:29:30]** like an incredible power

**[00:29:31]** each person has,

**[00:29:32]** which we actually

**[00:29:34]** greatly deprive ourselves of.

**[00:29:36]** We basically let

**[00:29:37]** other people decide

**[00:29:39]** for us,

**[00:29:40]** which the Baťa people

**[00:29:41]** don't do.

**[00:29:42]** They say,

**[00:29:43]** if you want to, then go ahead

**[00:29:44]** and you can simply change it.

**[00:29:46]** And often it seems like

**[00:29:47]** the question arises,

**[00:29:48]** what am I,

**[00:29:49]** I look at it,

**[00:29:50]** when my watch isn't working.

**[00:29:51]** Is it good,

**[00:29:52]** because it always beeps at 8

**[00:29:53]** and I don't know how to stop it.

**[00:29:56]** So it was kind of like,

**[00:29:57]** I tell myself,

**[00:29:58]** whether it is or not.

**[00:29:59]** But often it also comes up.

**[00:30:00]** and the question arises, like why did Baťa do it so intensely.

**[00:30:04]** He takes on the responsibility of that time.

**[00:30:08]** He talks about it quite often, saying you really need better workers.

**[00:30:12]** But not just workers from nine to five. You simply need better people.

**[00:30:16]** And no one ever gave those people a guide on how to be better.

**[00:30:20]** How to truly develop, how to work on themselves.

**[00:30:24]** And he actually comes with the idea of filtering the people you hire into the company,

**[00:30:28]** starting to work with them, beginning to change their views,

**[00:30:32]** showing them through the company culture. Then he establishes the Baťa school of work,

**[00:30:36]** where you educate the young, then you have basic schooling,

**[00:30:40]** and then the children from that basic school, when you later hire them into the company,

**[00:30:44]** the circle closes. It all just passes on.

**[00:30:48]** And that's basically when Baťa says, that's one generation.

**[00:30:52]** One generation must change, or the whole thing must go through one generation,

**[00:30:56]** so it can continue to work afterwards.

**[00:31:00]** And that's his plan.

**[00:31:04]** That even the intense Baťa personnel work, that activity,

**[00:31:08]** is just for one period. And he says, sooner or later,

**[00:31:12]** someone will have to do it, so let's just do it now.

**[00:31:16]** And that's when, if you really teach people the basics,

**[00:31:20]** and they know it, then the children raised by that generation apply.

**[00:31:24]** The circle closes. You don't have to teach them so intensely,

**[00:31:28]** the absolute basics. And those people teach the absolute basics.

**[00:31:32]** They really teach them things like whether you can say no,

**[00:31:36]** whether you have space for your free time, your hobbies,

**[00:31:40]** because they really experience, they deal with completely different questions

**[00:31:44]** in the sense that Baťa, although a workaholic who loves his job,

**[00:31:48]** knows that 80% of people will never have it like that in the company.

**[00:31:52]** So what now? And now you can't fight them,

**[00:31:56]** because it all relies on the principle of Baťa-style cooperation.

**[00:31:59]** And Baťa will tell you that pressure causes only one thing: counter-pressure.

**[00:32:03]** Baťa's principles nowadays are not enough just to read,

**[00:32:07]** or simply study. We have to start living them.

**[00:32:11]** Because really, if each of us starts with that little thing on our own,

**[00:32:15]** yes, that's what will start changing things for you.

**[00:32:17]** Then above all, don't be sad or disappointed,

**[00:32:20]** because the formula Baťa mentions probably starts to apply.

**[00:32:24]** That roughly only 30% are compatible with it.

**[00:32:27]** If you accept it as your own, it will hurt for a while,

**[00:32:31]** that maybe you can no longer go for coffee with a friend.

**[00:32:35]** Or just go somewhere with someone, and suddenly you start to see it.

**[00:32:39]** Because Baťa's principles, for example, have the rule

**[00:32:42]** that you should get rid of all those sighing types.

**[00:32:45]** Because really, when you were accepted at Baťa,

**[00:32:48]** we had a very pleasant interview with you.

**[00:32:51]** And it would be like if I asked you now,

**[00:32:55]** how you like it here, what you have achieved, and how you are in life.

**[00:32:59]** And you started simply by saying it’s Thursday morning,

**[00:33:03]** and now I mean about Baťa,

**[00:33:06]** this morning you were late to work.

**[00:33:09]** The personal officer would do only one thing.

**[00:33:12]** Mark how many times you sigh.

**[00:33:15]** If you sighed more than twice during the interview,

**[00:33:18]** there was a note not to accept sighing types.

**[00:33:21]** Don't laugh, go through it in your head now,

**[00:33:24]** how many colleagues, friends, or anyone you have.

**[00:33:27]** Those are clearly sighing types.

**[00:33:30]** And Baťa's principles tell you in the background,

**[00:33:33]** time is the most precious thing you have.

**[00:33:36]** And it pulls you down, do you want to listen to it?

**[00:33:39]** And they have tricks on how to get rid of such people.

**[00:33:42]** And you suddenly realize that we spend a lot of time

**[00:33:45]** just talking about what should be done,

**[00:33:48]** without actually doing it or changing things.

**[00:33:51]** And Baťa's principles keep pushing you.

**[00:33:54]** And they say, well, the fact that he sighs, you can't do anything about that.

**[00:33:57]** But the fact that you listen to the sighing is already a problem.

**[00:34:00]** Because they really have one rule.

**[00:34:03]** A complainer is enough for that workshop, within a week everyone will be complaining.

**[00:34:06]** And in a month you can replace them.

**[00:34:09]** Don't expect any esotericism in Baťa's approach.

**[00:34:12]** But at that time he really says we have low energies,

**[00:34:15]** like the feeling that things don't work, envy, anger.

**[00:34:18]** And there are higher energies, where you really have the drive,

**[00:34:21]** the desire to achieve something.

**[00:34:24]** He says it's completely logical that when there's too much of the low energy,

**[00:34:27]** people prefer to complain.

**[00:34:33]** To just vent somewhere that you want to achieve something.

**[00:34:36]** And he says the task of people who have that passion inside,

**[00:34:39]** is to not waste time and energy on those who don't want to.

**[00:34:44]** Baťa's principles really say,

**[00:34:47]** attract those who simply want to.

**[00:34:50]** And just reading about Baťa, even a little,

**[00:34:54]** when you start with any of these principles,

**[00:34:57]** it suddenly changes your own energy,

**[00:35:01]** your own perspective on things.

**[00:35:03]** Because, for example, Baťa's principles are really hard for women.

**[00:35:07]** Because you really have to stop rescuing.

**[00:35:10]** Stop finishing things for others. And we always feel,

**[00:35:13]** that we can save everyone and finish everything for everyone,

**[00:35:16]** no one meant harm, everyone wanted to help,

**[00:35:18]** but Baťa's principles tell you, no, that's just in your head.

**[00:35:21]** Look at the results of the work.

**[00:35:23]** That's the first step. Then you can evaluate it.

**[00:35:25]** Suddenly you become transparent to yourself.

**[00:35:28]** You start to truly value your time.

**[00:35:31]** You really start thinking about why Baťa says you see your children grow up only once.

**[00:35:33]** And that work will never embrace you.

**[00:35:36]** You simply can't be constantly at work.

**[00:35:39]** And a boss who wants 100% commitment from their people is just crazy.

**[00:35:43]** It can never work.

**[00:35:45]** First, you lose the relationship with those people.

**[00:35:49]** And these are the kinds of things that, if you start gradually,

**[00:35:51]** it just starts to work.

**[00:35:54]** Another beautiful Baťa quote for me is about having the courage to change.

**[00:36:07]** They simply say that even if nothing else from the Baťa service remains,

**[00:36:10]** this is really the most important thing,

**[00:36:13]** the best thing you can give yourself.

**[00:36:18]** When you truly have the courage to change.

**[00:36:20]** Because a lot of time, and sometimes people even spend their whole life,

**[00:36:24]** is wasted thinking about what it might be like.

**[00:36:28]** But we don't do much about it.

**[00:36:30]** Baťa principles are about planning a small piece every day.

**[00:36:33]** Your personal advisor helped you with that.

**[00:36:36]** They really don't expect you to know everything about everything.

**[00:36:40]** But it's precisely at Baťa,

**[00:36:42]** where I first encountered such an intense awareness

**[00:36:46]** of life balance.

**[00:36:48]** Why it is important.

**[00:36:50]** And for example, the Baťa service,

**[00:36:54]** where you often hear 'our customer, our master.'

**[00:36:57]** If you take nothing from the talk about Baťa

**[00:37:00]** and haven't read the book,

**[00:37:01]** remember this one Baťa principle.

**[00:37:04]** You can never give what you don't have.

**[00:37:07]** Baťa principles don't believe in any perpetual motion,

**[00:37:10]** where you somehow draw energy, enthusiasm,

**[00:37:14]** the desire to achieve something,

**[00:37:17]** if you don't supply it yourself.

**[00:37:19]** It simply doesn't come from some imaginary place.

**[00:37:23]** The Baťa person says, you have to find your own sources of energy.

**[00:37:26]** And for them, these are really things

**[00:37:28]** that fuel your physical body, mental and spiritual.

**[00:37:33]** A common question is what is the difference at Baťa

**[00:37:36]** between mental and spiritual.

**[00:37:38]** The head.

**[00:37:39]** He says you can buy physical work.

**[00:37:43]** You can buy mental work,

**[00:37:46]** which he really sees as paying people

**[00:37:49]** to think for your project.

**[00:37:51]** What you can never buy, Baťa says, is the spiritual in the sense

**[00:37:54]** that you buy people's enthusiasm.

**[00:37:56]** You buy that they want to achieve things with you.

**[00:38:00]** And he says, that can't be bought.

**[00:38:02]** You can only earn it.

**[00:38:04]** And you only get it by sharing with those people,

**[00:38:06]** by spending time with them.

**[00:38:08]** And it's like everything else. It's not just at work.

**[00:38:11]** It's also in family, with your partner, with your kids.

**[00:38:13]** He says, whatever you don't give time to,

**[00:38:15]** doesn't create a relationship.

**[00:38:17]** You need to have a relationship.

**[00:38:19]** And even though Baťa is one of the world's workaholics,

**[00:38:22]** he says, work will never hug you.

**[00:38:25]** In life, it's always like this,

**[00:38:27]** when you're sick, you have someone to make you tea.

**[00:38:31]** That's one of the successful pillars

**[00:38:34]** for life to actually work.

**[00:38:37]** He thinks deeply about things

**[00:38:40]** that reflect in going to work satisfied.

**[00:38:43]** And Baťa doesn't believe in one thing,

**[00:38:45]** that we think can work.

**[00:38:47]** The more, the less it can work in Baťa's world.

**[00:38:50]** You've either gone through those doors or those doors.

**[00:38:53]** You go through thousands of doors daily.

**[00:38:56]** I don't know where the mistake came from,

**[00:38:58]** thinking you can come to work,

**[00:39:00]** leave your emotions, experiences, pains, fears,

**[00:39:03]** whatever troubles you physically, mentally, or psychologically,

**[00:39:06]** it doesn't matter what, leave it like a coat,

**[00:39:09]** do a super great job,

**[00:39:12]** and then pick it up again and take it home.

**[00:39:14]** That's nonsense, it doesn't work.

**[00:39:17]** Baťa says we really want from people

**[00:39:19]** that readiness, that performance.

**[00:39:22]** They have to come to work prepared.

**[00:39:24]** That's why Baťa company starts caring about how you live,

**[00:39:27]** whether you really have breakfast, how much time you spend weekly

**[00:39:31]** on sports, on experiences,

**[00:39:34]** on planning experiences.

**[00:39:37]** Who among us plans an experience today,

**[00:39:39]** when going on a business trip,

**[00:39:41]** when Mrs. Kýve, the lady is great,

**[00:39:44]** the lady has something of Baťa in her.

**[00:39:49]** Your personal advisor asked you about,

**[00:39:52]** when was the last time you visited the New Café,

**[00:39:54]** what you read, what you treated yourself to,

**[00:39:56]** what nice things you bought,

**[00:39:58]** really having those experiences in life.

**[00:40:00]** Because it gives us back positive energy.

**[00:40:03]** Baťa's approach teaches one thing for sure.

**[00:40:07]** I always say, Baťa today would open any browser

**[00:40:10]** and read the news it offers,

**[00:40:13]** then just close the laptop and either cry or throw it against the wall.

**[00:40:18]** Baťa's press, Baťa's sharing is about positive news.

**[00:40:22]** Even if there is a negative issue that needs addressing,

**[00:40:25]** they inform about it, but you have a solution.

**[00:40:29]** Baťa really says he wouldn't watch a horror movie,

**[00:40:31]** wouldn't listen to songs that are truly depressing or sad,

**[00:40:36]** wouldn't read books about decline,

**[00:40:38]** because he says you absorb all that,

**[00:40:40]** and then you pass it on to others.

**[00:40:42]** He even says we don't think enough about

**[00:40:44]** what we let into our minds.

**[00:40:46]** He says the biggest killer of any work

**[00:40:50]** and any activity in life is fear.

**[00:40:52]** And he simply says, eliminate fear.

**[00:40:55]** If you consider that today we really live in times

**[00:40:57]** where we are constantly under pressure from fear,

**[00:41:00]** whether it's lockdowns, a looming war conflict,

**[00:41:04]** rising prices, or anything else, we always live in fear.

**[00:41:07]** And Baťa says this is something

**[00:41:09]** the media must not impose on people.

**[00:41:12]** That's why he started publishing his own press.

**[00:41:16]** And so this book began to take shape here.

**[00:41:18]** The book is divided into four main chapters.

**[00:41:23]** And they are based on Baťa's fundamental divisions.

**[00:41:27]** Baťa divides every person into the physical,

**[00:41:30]** which a few of us are here, so if I pinch you, it hurts.

**[00:41:34]** If you pinch me back, it would probably hurt more.

**[00:41:36]** We are here physically.

**[00:41:38]** Baťa always says it would be great if we were also here with our mind.

**[00:41:42]** Meaning we really think about things.

**[00:41:44]** And even better, it would be if we were here in spirit.

**[00:41:47]** And the thing is, whatever you hear, you really think about

**[00:41:51]** how it could benefit you, how you could use it

**[00:41:55]** and it stirs some emotions in you.

**[00:41:58]** And preferably positive ones.

**[00:42:00]** Baťa also really says that every person is divided exactly like this

**[00:42:04]** and that the company must take care of whether the employee is ready for the work performance like this

**[00:42:08]** or not.

**[00:42:10]** Today, this is taught at a minimum in elementary schools,

**[00:42:13]** and usually not at all in high schools or universities.

**[00:42:15]** Today, we are really taught how to be a great worker, how to have great performance,

**[00:42:20]** but very few teach us how to be a truly great person,

**[00:42:22]** how to have value within yourself, how to work on yourself.

**[00:42:25]** And the Baťa principles bring people right back to the beginning.

**[00:42:28]** Baťa principles are really tough; they tell you that until you can take care

**[00:42:32]** of your physical body, what do you want to develop, the mental and spiritual.

**[00:42:36]** Because even the soul and the mind reside in the body.

**[00:42:39]** They constantly guide you to regularly take care of your physical health.

**[00:42:45]** Today, when the question often comes up, like from Gába, about what she learned from the Baťa principles,

**[00:42:52]** everyone is really disappointed,

**[00:42:54]** because my answer is that I am learning to sleep 8 hours a day.

**[00:43:00]** Who here really sleeps 8 hours a day?

**[00:43:05]** Start voting. Great, at least half the people here.

**[00:43:12]** Let's start the poll. Who here really sleeps 8 hours a day?

**[00:43:16]** Even in the book, even in the Baťa principles, you will find when simply...

**[00:43:23]** I tend to look at the results, then switch.

**[00:43:27]** And that was the first thing your personal referent started addressing with you.

**[00:43:32]** When you really started going to work with the expression of a startled squirrel pulled from its hole

**[00:43:37]** and you were just annoyed by the whole world and everyone,

**[00:43:40]** they first started asking if everything was good at home.

**[00:43:44]** And if so, really, if you sleep 8 hours a day,

**[00:43:47]** you will find an analysis of healthy sleep by Baťa,

**[00:43:50]** you will find the ten commandments of healthy sleep,

**[00:43:53]** constant articles about how important sleep is.

**[00:43:56]** For the Baťa principles, sleep is the fundamental source of energy.

**[00:43:59]** God, you know how he struggles with it,

**[00:44:01]** because he really has 4 or 6 hours, yeah, he can't manage it.

**[00:44:05]** He tries to sleep outside too,

**[00:44:08]** he trains himself to actually sleep under a tent,

**[00:44:12]** to lower his body temperature, now he can't do it,

**[00:44:14]** so he shamefully always comes home at 11 or 12 at night,

**[00:44:18]** then he convinces Marie Baťová and sleeps with her in that tent,

**[00:44:21]** there she tells him she couldn't fall asleep,

**[00:44:23]** she basically said to him, 'Tomo,' and he said, 'Máníčko,' right,

**[00:44:26]** he says, 'I wouldn't fall asleep there,' and he says, 'That's okay, you can keep watch,' right,

**[00:44:29]** but as a leader, he's really great in that he tests things on himself first,

**[00:44:33]** and he knew very well that when he didn't sleep,

**[00:44:36]** he was incredibly irritable.

**[00:44:38]** But the Baťa people don't just say it's your willpower,

**[00:44:42]** whether you want to sleep 8 hours a day or not,

**[00:44:45]** they tell you it's your duty,

**[00:44:47]** because only if you were a shepherd,

**[00:44:50]** somewhere out there herding sheep, you could sleep 3 hours, it doesn't matter.

**[00:44:55]** But the moment you live with another human being or work,

**[00:45:01]** your duty is to be fully prepared for interaction with another person,

**[00:45:06]** and the basis is 8 hours of sleep,

**[00:45:08]** because then you have a completely different energy,

**[00:45:11]** you're less irritable, you react better,

**[00:45:14]** and you're simply ready to perform.

**[00:45:16]** And Baťa says people should come prepared for life, for the company, anywhere.

**[00:45:21]** And that really, like, depriving yourself of sleep,

**[00:45:25]** they see as the biggest sin,

**[00:45:27]** you commit against yourself,

**[00:45:28]** because you can't make up those hours later.

**[00:45:30]** You can't say, 'Okay, I'll just sleep 5 hours a day during the week,'

**[00:45:35]** and then catch up with 20 hours on the weekend, that's nonsense.

**[00:45:38]** And they really talk about things like,

**[00:45:41]** how your hormones balance out, your soul rests,

**[00:45:46]** and so does your brain, Baťa people see it that way.

**[00:45:49]** And they keep emphasizing it.

**[00:45:50]** And that's really one of the things,

**[00:45:53]** when you expect that if you were hired by Baťa,

**[00:45:57]** your mom would just talk about how to make a shoe.

**[00:46:00]** No, they talked about how you sleep and whether you pay attention to it.

**[00:46:03]** You'll find those little details, like we should sleep in white pajamas and white sheets.

**[00:46:07]** Because if nothing else, psychologically.

**[00:46:10]** That's the Baťa style.

**[00:46:12]** So many people tell me, 'Gábina, my husband read your book,'

**[00:46:15]** and we have to buy those, you know, white sheets.

**[00:46:18]** That even with a wife.

**[00:46:19]** But can you tell me, where can I buy men's white pajamas?

**[00:46:22]** He got boxers.

**[00:46:23]** Yeah, like he's a coupe.

**[00:46:25]** I say, wow, everyone takes something different from this,

**[00:46:27]** but the Baťa people really say that when you come home,

**[00:46:31]** you take everything off

**[00:46:33]** and then mentally put on white pajamas

**[00:46:36]** and go to sleep under white sheets

**[00:46:38]** and you kind of mentally wear that white robe,

**[00:46:41]** leaving the whole day behind you

**[00:46:43]** and giving space to your mind and body,

**[00:46:46]** as if to reset.

**[00:46:47]** Because they say we are really under brutal pressure daily.

**[00:46:51]** Emotions, tastes, smells, colors, people's demands,

**[00:46:54]** always something.

**[00:46:57]** So you should have a space for the day when you just go,

**[00:47:00]** put everything down, and in the morning you start fresh again.

**[00:47:04]** That's just one of the Baťa principles.

**[00:47:06]** And for the Baťa people, it really applies,

**[00:47:07]** sleep, eat, exercise.

**[00:47:10]** That's the absolute foundation of building our energy,

**[00:47:14]** the physical body energy we have.

**[00:47:17]** And your personal reference constantly asks you,

**[00:47:20]** whether you exercise,

**[00:47:22]** when you last exercised,

**[00:47:24]** because Baťa really says that sport is one of the few areas

**[00:47:28]** you can't skip or speed up.

**[00:47:30]** You either do it regularly, or you don't do it at all.

**[00:47:33]** And they really say muscle has a completely different energy than fat.

**[00:47:36]** Because you mainly have to fight that with yourself.

**[00:47:39]** You don't feel like it.

**[00:47:40]** I was talking about this yesterday

**[00:47:42]** with a lady, a Baťa HR person.

**[00:47:45]** And she said how Baťa exercised.

**[00:47:47]** I say the funniest thing is the memories of when

**[00:47:49]** he found his personal trainer.

**[00:47:52]** And after three weeks, he says that while rolling on the carpet,

**[00:47:55]** he really felt like a total fool, that he was ignoring it.

**[00:47:58]** That it just wasn't for him.

**[00:48:00]** And he went to play football, saying

**[00:48:03]** that sport is collective and you have some commitment,

**[00:48:06]** So it makes sense for him.

**[00:48:08]** But not exactly like that.

**[00:48:10]** And Baťa's people also have their 8-8-8 rule.

**[00:48:13]** And it often caused some friction,

**[00:48:15]** because you can't exactly do 8-8-8.

**[00:48:17]** But you don't have to do exactly 8-8-8.

**[00:48:19]** Just keep in mind the life balance.

**[00:48:22]** And that's when they really say, sleep 8 hours.

**[00:48:27]** Without 8 hours of sleep, it just doesn't work.

**[00:48:30]** Baťa's people say ideally work only 8 hours a day.

**[00:48:34]** And the work should really take,

**[00:48:36]** according to Baťa's rules, 6 hours a day.

**[00:48:40]** The 8 hours is there for,

**[00:48:43]** some buffer, anything.

**[00:48:45]** You have time to fix it,

**[00:48:47]** because Baťa's people are incredibly focused on effective planning.

**[00:48:51]** You really plan only an agenda for the day,

**[00:48:54]** that you can complete,

**[00:48:56]** so you can leave with a clear head at the end of the day.

**[00:48:59]** Baťa's people say the biggest problem with procrastination is,

**[00:49:02]** that you sometimes have to finish it later.

**[00:49:04]** And so even when you're home relaxing,

**[00:49:07]** you're actually not relaxing at all,

**[00:49:09]** because you're still thinking about what needs to be done.

**[00:49:12]** If you haven't been in top management

**[00:49:15]** and haven't been involved in visions

**[00:49:18]** or some urgent project,

**[00:49:21]** where yesterday was already too late,

**[00:49:23]** he also has this part here,

**[00:49:25]** Baťa's people have a rule,

**[00:49:28]** to not contact employees after work hours.

**[00:49:32]** It simply doesn't exist.

**[00:49:34]** They really have time and space to rest from the company.

**[00:49:38]** Because you know, Baťa's people say,

**[00:49:40]** when do you lose your employees the most?

**[00:49:43]** When your employees, or even we ourselves,

**[00:49:46]** start complaining about work at home,

**[00:49:49]** that's simply death.

**[00:49:51]** At that moment, everything goes downhill fast.

**[00:49:54]** Because it comes down to one thing.

**[00:49:57]** When we transfer those negative emotions to our partner and family just because we need to vent somewhere,

**[00:50:00]** they only absorb that negative image

**[00:50:03]** about the company, the job, or whatever.

**[00:50:05]** They start to hate the job.

**[00:50:08]** And the moment the partner starts to hate our work,

**[00:50:11]** it reinforces our feelings and then everything just goes downhill.

**[00:50:13]** So they say the ideal is

**[00:50:16]** to not talk about work at home at all.

**[00:50:20]** You should really have so many shared hobbies,

**[00:50:22]** interests, and values with your partner

**[00:50:24]** that you simply don't need it.

**[00:50:27]** Baťa's people, I don't know, in that book you find those kinds of tricks

**[00:50:30]** on how to really perceive food.

**[00:50:32]** For Baťa, food is a completely fundamental source of energy.

**[00:50:35]** You just can't do without it.

**[00:50:38]** And they really say that you should approach food...

**[00:50:43]** How to say it politely?

**[00:50:45]** I'll just say it bluntly.

**[00:50:49]** And Baťa's people basically say,

**[00:50:52]** that eating with someone is the second most intimate thing in life.

**[00:50:55]** Really, the first is usually what you have behind closed bedroom doors,

**[00:50:58]** and Baťa's people, when they talk about it directly,

**[00:51:01]** say we should approach food like sex.

**[00:51:04]** You don't just have sex on the street with someone for a quickie,

**[00:51:08]** or with someone you hate, just to get it over with.

**[00:51:12]** And Baťa's people say, now start thinking about that when you eat.

**[00:51:15]** And Baťa himself is not a bore.

**[00:51:18]** He also says it's nice that you can eat publicly with several people at once

**[00:51:20]** and no one gets upset.

**[00:51:24]** So he jokes about it himself.

**[00:51:26]** But they really say that when you eat with someone,

**[00:51:28]** you take in their energy, you take in the energy of the food,

**[00:51:31]** and they pay brutal attention to what people eat during the workday.

**[00:51:33]** That's why, for example, you really didn't get dessert

**[00:51:35]** when you were in back office, when you had a clerical position,

**[00:51:54]** When you were a worker, eat what you want,

**[00:51:56]** because the work pace will get you moving.

**[00:51:58]** But post-meal drowsiness was very noticeable among the Baťa workers,

**[00:52:04]** like you would literally start falling asleep.

**[00:52:07]** Like after lunch.

**[00:52:09]** They have a two-hour lunch break.

**[00:52:11]** Because ideally, you would go home

**[00:52:14]** with your partner or your wife would prepare lunch for you,

**[00:52:17]** and you would eat with your family.

**[00:52:19]** So it wouldn't just be that in the evening, everyone is eating something somewhere.

**[00:52:23]** They had a rule that once a month,

**[00:52:25]** the man should cook at least once with the woman.

**[00:52:29]** That the kids should help with meal preparation.

**[00:52:32]** That once a month, partners should go out to eat,

**[00:52:35]** so the wife would also have someone prepare food for her somewhere.

**[00:52:38]** That you constantly think about what you eat.

**[00:52:41]** Because it's the basic source of energy.

**[00:52:43]** And the Baťa people, they have funny things like breakfast.

**[00:52:48]** And we can actually vote on this too.

**[00:52:51]** Who of you regularly eats breakfast?

**[00:52:53]** Yeah, here it's less than with you too,

**[00:52:56]** but you try.

**[00:52:57]** And that's what really...

**[00:52:59]** I would say, what do you get from Baťa?

**[00:53:01]** So I try to sleep and I started eating breakfast.

**[00:53:03]** Because the Baťa people tell you one beautiful thing.

**[00:53:06]** And that is, they say you must not be late.

**[00:53:10]** Whenever you are late anywhere, that's the biggest offense,

**[00:53:13]** because you waste other people's time.

**[00:53:15]** So he himself is almost always late,

**[00:53:18]** that's why he pulls 20 crowns out of his pocket.

**[00:53:21]** Supposedly that corresponds to about 4,500 today.

**[00:53:25]** So when you waited for Baťa, he paid you for it.

**[00:53:28]** Because at least somehow, it balanced out.

**[00:53:31]** And he tried to avoid it.

**[00:53:33]** But when you really can't make it on time, they say,

**[00:53:37]** it's better to be late than to come without breakfast.

**[00:53:40]** And the Baťa people, don't expect any higher philosophy in that.

**[00:53:45]** When you're hungry, you're not 100% ready

**[00:53:49]** for work performance because your brain can't function at all

**[00:53:52]** focus on how to do the work better, faster,

**[00:53:55]** because you're thinking about only one thing.

**[00:53:57]** When you'll finally eat, what you'll have, if it smells good,

**[00:54:00]** and you're just completely somewhere else.

**[00:54:03]** The moment the body is truly hungry, neither the mind nor the soul

**[00:54:06]** can perform at their best.

**[00:54:09]** And he simply says that denying any

**[00:54:12]** purely physical, purely physiological human needs

**[00:54:15]** is just complete nonsense.

**[00:54:17]** And that the company's task is to create a corporate environment

**[00:54:21]** where this simply works.

**[00:54:23]** Báťa himself, already the owner of a billion-dollar company at the time,

**[00:54:27]** would walk around and check if every workshop

**[00:54:30]** had enough drinking water.

**[00:54:32]** He was insanely obsessed with making sure we drank

**[00:54:35]** a lot of clean water daily, because he would tell you,

**[00:54:38]** "Thanks, I’m saving mine, thanks."

**[00:54:42]** And he said negative emotions can be urinated away.

**[00:54:46]** So if you ever underestimate hydration,

**[00:54:49]** in Baťa's factories everyone gets up for water,

**[00:54:52]** which is nice.

**[00:54:56]** It’s about getting it out of your system.

**[00:54:58]** When Báťa talks about needing

**[00:55:02]** experiences, needing to switch off.

**[00:55:05]** Why do you think Báťa used to walk to the factory and back as a reward?

**[00:55:08]** He had a rule of 30 minutes outside in fresh air daily,

**[00:55:11]** because otherwise no one could stand him.

**[00:55:14]** So he really said, you need to go outside,

**[00:55:17]** even if just for a moment alone with yourself.

**[00:55:20]** I laughed a lot when the lockdown came

**[00:55:23]** and cold exposure became a hit.

**[00:55:26]** If you didn’t have a photo of cold exposure, it was like you weren’t there.

**[00:55:29]** And you find that in Baťa’s principles: expose yourself to cold.

**[00:55:32]** For one simple reason. We still struggle

**[00:55:35]** to live in the present because our mind keeps wandering.

**[00:55:38]** Either to the past or just somewhere else.

**[00:55:41]** So Baťa says, really go into the cold and freeze.

**[00:55:44]** Tell me one thing you think about when you’re really cold,

**[00:55:47]** tell me one thing: how to warm up. That’s the moment

**[00:55:55]** to be in the present, because there's nothing else there.

**[00:55:58]** And they say, this can be learned too.

**[00:56:01]** That you can recall that feeling.

**[00:56:04]** That's their principle. How to learn to smile.

**[00:56:07]** Who among you hasn't read the book yet,

**[00:56:10]** or listened to some podcast,

**[00:56:13]** that we can consciously think about our mood

**[00:56:16]** and how we affect people, that's fantastic.

**[00:56:20]** We can do a lot on our own.

**[00:56:23]** Without it costing money, without it costing

**[00:56:26]** a huge amount of time. It costs a lot.

**[00:56:30]** It costs our energy and determination.

**[00:56:33]** But the Baťa principles, that's what Baťa says.

**[00:56:36]** He wishes well for the Czechoslovak person. That's the beauty of the philosophy.

**[00:56:39]** The first idea is incredibly noble.

**[00:56:42]** Let's stop feeling so small in front of the world.

**[00:56:45]** Let's get rid of the dogma that everywhere else in the world they do it better,

**[00:56:49]** that they are smarter, more amazing, and great.

**[00:56:52]** Baťa says that without the Czechoslovak person, he wouldn't have done it,

**[00:56:55]** the company. It just wouldn't work.

**[00:56:58]** The second thing is, let's learn to have breakfast.

**[00:57:01]** That coffee and a roll might be enough for the French.

**[00:57:04]** I don't know why the French. He says the biggest bad habit

**[00:57:07]** of the Czechoslovak person is that they have a roll

**[00:57:10]** or a piece of bread and coffee for breakfast. That's not breakfast.

**[00:57:14]** And maybe they learn to have breakfast in America, like white yogurt, flakes,

**[00:57:17]** nuts, dried fruit. Later it's broths.

**[00:57:20]** Big English breakfasts. Morning should simply be full.

**[00:57:24]** That's the second thing, breakfast. And the third thing Baťa says,

**[00:57:28]** to the Czechoslovak person, is to learn to smile.

**[00:57:31]** Poor guy would probably suffer now with those respirators,

**[00:57:34]** because you just can't see it. But he says, that's the most,

**[00:57:38]** you can share with other people. Emotions.

**[00:57:41]** And when you were hired at Baťa, one of your first

**[00:57:45]** homework assignments was this. And it hurts, but take it all

**[00:57:49]** as homework. Even from this talk,

**[00:57:53]** for 15 minutes for three weeks, stretch your mouth wide.

**[00:57:57]** From ear to ear. After three minutes it cramps up.

**[00:58:01]** But you stretch your mouth. And the brain doesn't know. The brain is messed up,

**[00:58:06]** because we are taught to smile only when things go well,

**[00:58:10]** But this morning there was just traffic, it's raining, and there's too much work.

**[00:58:14]** You have no reason to smile, but you do.

**[00:58:18]** And after ten minutes, he supposedly gives up. After ten minutes,

**[00:58:22]** he resigns and starts releasing endorphins because you're simply happy.

**[00:58:26]** He doesn't know why, but it happens. And they say you have to hold on

**[00:58:30]** for another three or four minutes. If you hold on three or four minutes,

**[00:58:34]** your body just accepts it, it changes inside. And they say your spirit accepts it.

**[00:58:38]** The moment your spirit accepts it, which really means it has caught up with you,

**[00:58:42]** your eyes start to reflect it. You're able to go and smile at other people.

**[00:58:46]** That's one thing. And they really say that after three weeks,

**[00:58:50]** a minute is enough, then you can trigger it on demand.

**[00:58:54]** Now, when they say the mind can be trained incredibly,

**[00:58:58]** it's not about learning something and the mind deciding for us.

**[00:59:02]** We decide about the mind. This was incredibly new to me,

**[00:59:06]** from those Baťa principles. But there's no reason that when you walk down the street,

**[00:59:10]** smiling, people smile back. They really say there's more to it,

**[00:59:14]** that you consciously learn to perceive yourself

**[00:59:18]** and how you affect other people. That when you're standing in line,

**[00:59:22]** you realize you have the expression of a badger pulled from its den,

**[00:59:26]** and you think, leave me alone. And then you switch it off.

**[00:59:30]** You can perceive it. You can become aware of moments

**[00:59:34]** when you make a face at someone. And they really say, smile at someone.

**[00:59:38]** It costs nothing and changes everything.

**[00:59:42]** And that's what the Baťa people themselves say. It costs nothing,

**[00:59:46]** but earns a lot. And according to them, that's a smile

**[00:59:50]** and Baťa service. And Baťa service is that little extra.

**[00:59:54]** And the whole Baťa philosophy is based on that.

**[00:59:58]** If you open any Baťa book, you'll find...

**[01:00:00]** It's like: serve, learn to serve.

**[01:00:03]** If we serve, we have open doors in business, life, everywhere.

**[01:00:09]** It sounds like a joke, right?

**[01:00:11]** Serve. Why should I serve?

**[01:00:14]** But that's a misunderstanding of the whole Baťa philosophy.

**[01:00:17]** If we had more time for ourselves,

**[01:00:19]** Baťa service first means serve yourself.

**[01:00:22]** Because don't forget, you can't give what you don't have.

**[01:00:26]** And once you learn to serve yourself,

**[01:00:28]** which means you actually sleep, eat, exercise,

**[01:00:31]** you have space for yourself, you live your life,

**[01:00:37]** then learn to serve your loved ones.

**[01:00:39]** Once you learn to serve your loved ones, truly having relationships,

**[01:00:42]** making time for them, knowing how to treat your partners,

**[01:00:45]** your children, sharing with them, having experiences together,

**[01:00:48]** then I say learn to treat your coworkers the same way.

**[01:00:51]** And that really means not handing in unfinished work.

**[01:00:54]** Not taking on more tasks than necessary.

**[01:00:56]** Because you simply function as part of the team.

**[01:00:58]** That’s when customer service comes in.

**[01:01:00]** So next time you hear, 'the customer is king,'

**[01:01:03]** just know that there’s an incredible agenda behind it,

**[01:01:07]** because Baťa-style service is sincere,

**[01:01:11]** it can’t be fake, the customer can tell.

**[01:01:14]** You can’t smile at the customer, provide service,

**[01:01:17]** and not have a relationship with yourself, not respect yourself,

**[01:01:20]** not have time for yourself, be truly exhausted, worn out, and unhappy.

**[01:01:23]** Ask yourself, what’s the point of that?

**[01:01:25]** And then it’s first service to the company, and then service to the public.

**[01:01:29]** So honestly, we should only enter political and public roles once we have all this behind us.

**[01:01:33]** The gentleman smiles nicely, he surely imagines how it would work.

**[01:01:35]** And actually, above it all, Baťa-style service is service to life.

**[01:01:41]** And Baťa-style service to life is what Baťa values most in people.

**[01:01:47]** And that is never giving up.

**[01:01:51]** You know, today when we say 'never give up,'

**[01:01:54]** we often imagine something huge, like you have to save the world.

**[01:01:57]** They have an amazing idea. They say, don’t save the world.

**[01:02:01]** Not at all. First, always save yourself,

**[01:02:05]** because the world doesn’t need saving.

**[01:02:09]** So you save yourself, and in doing so, you’ve saved the world,

**[01:02:12]** which didn’t have to save you.

**[01:02:15]** And that’s why Baťa’s people really don’t accept pointless self-sacrifice,

**[01:02:18]** where you give everything to everyone, surrender everything.

**[01:02:21]** And today, if you ask how Baťa learned this,

**[01:02:25]** it’s from the example of old shoemakers. If Baťa couldn’t stand something,

**[01:02:28]** it was seeing men around 65 and older,

**[01:02:31]** who gave everything to their children and grandchildren,

**[01:02:34]** and in the end, in old age, were left alone and became a burden to the system,

**[01:02:38]** which had to take care of them, without resources or anything.

**[01:02:42]** And Baťa said, no way. First and foremost, take care of yourself.

**[01:02:45]** And he had a really nice thought,

**[01:02:52]** Don't prepare wealth for your children's lives,

**[01:03:00]** just teach them how to earn it.

**[01:03:03]** That's really the only thing we can do for future generations.

**[01:03:07]** And the only real way to do it is by personal example.

**[01:03:11]** This is the Baťa matrix of balanced life.

**[01:03:15]** I don't have it nicely designed yet,

**[01:03:17]** because I'm still working on my dissertation,

**[01:03:19]** and as Jan Fan says, I'm almost done,

**[01:03:21]** just two more days and it will be finished.

**[01:03:23]** But they really say that sleep is the absolute foundation.

**[01:03:26]** Everything rests on it.

**[01:03:28]** I know that from today's perspective, there's endless debate

**[01:03:31]** about whether the mind and soul rest when we sleep.

**[01:03:34]** Baťa simply says yes.

**[01:03:36]** In work, he says the body and mind must be active.

**[01:03:41]** That's where performance happens.

**[01:03:42]** But the soul doesn't have to be happy there at all.

**[01:03:45]** And to have great work performance,

**[01:03:48]** we need to experience spiritual happiness.

**[01:03:52]** Baťa says people can find that spiritual happiness completely outside the company.

**[01:03:56]** But the company should help them get there.

**[01:03:58]** Because anyone who knows the feeling

**[01:04:01]** when you're in your flow, you enjoy it, you love it,

**[01:04:05]** you know what?

**[01:04:06]** It doesn't have to be anything sophisticated.

**[01:04:09]** Today, people often think Baťa is always about education.

**[01:04:13]** I get goosebumps when someone asks me for a 4-hour Baťa lecture.

**[01:04:18]** I give it, I love it, it's easy for me.

**[01:04:21]** But poor people, I really think they must be 'Baťa-ed' out.

**[01:04:25]** Because the main Baťa principle is,

**[01:04:27]** no training should be longer than 45 minutes.

**[01:04:30]** Because after 45 minutes, people don't know anymore and the trainer doesn't either.

**[01:04:33]** Their minds are elsewhere.

**[01:04:35]** So break it up at least every 45 minutes.

**[01:04:38]** But Baťa's ideas really say it's crucial

**[01:04:42]** that people learn to feel that this is mine, I love this.

**[01:04:48]** And that's why the company always encouraged you

**[01:04:50]** to try any activity, any course.

**[01:04:54]** They really pushed you to go and explore.

**[01:04:56]** And it's totally fine to say, this is a dead end, I never want to do this again.

**[01:05:00]** But at least you tried.

**[01:05:02]** Like, you're searching for your thing.

**[01:05:03]** And they say, it doesn't matter if you enjoy dancing, books, lounging,

**[01:05:06]** kids, grandchildren, dogs, flowers, cars.

**[01:05:10]** I don't know what guys like, anything, sports.

**[01:05:13]** I don't know, whatever you really like.

**[01:05:15]** Just to experience that feeling, like this is my wow.

**[01:05:18]** Because when you experience your wow, even outside of work,

**[01:05:21]** you're able to bring that energy into your work.

**[01:05:24]** That's why the company Baťa cared so much about you,

**[01:05:26]** actually having your own hobby.

**[01:05:28]** And being able to say what you're best at.

**[01:05:32]** That's my frequent question from Tomáš Baťa.

**[01:05:34]** Seriously, just try it.

**[01:05:36]** Always ask yourself.

**[01:05:38]** Then ask your colleagues, partner, children.

**[01:05:41]** What are you really good at? What do you praise yourself for today?

**[01:05:44]** We're not taught to think this way at all.

**[01:05:47]** Today, ask someone what they want to improve.

**[01:05:50]** I see it in myself, I can list 20 things.

**[01:05:52]** I should exercise more, improve my English, more...

**[01:05:55]** And what are you good at?

**[01:05:58]** And that's what Baťa's ideas really say, you train this.

**[01:06:01]** You train this so you can really say what you're good at.

**[01:06:05]** And they just say, this helps you find your thing,

**[01:06:08]** what truly makes you happy.

**[01:06:09]** And that's personal development.

**[01:06:10]** They say the body, the mind, sure, we're there physically,

**[01:06:14]** but the soul is happy. It has its flow.

**[01:06:17]** And Baťa's ideas say everyone should find in life

**[01:06:20]** where their flow is.

**[01:06:22]** And it doesn't have to relate to the work itself.

**[01:06:25]** This is actually said incredibly often.

**[01:06:27]** Well, okay, but Baťa wanted people to eat, sleep,

**[01:06:31]** and he himself didn't fully do that.

**[01:06:34]** And I say, that's the greatness of that leader.

**[01:06:36]** Because he acknowledges that you have 80% of people in the company

**[01:06:40]** who need it, because he says,

**[01:06:42]** 80% of people in life will never have it so that

**[01:06:45]** they are happy at work, that they experience that feeling,

**[01:06:48]** that truly, honestly satisfies you inside.

**[01:06:52]** And he says, and that's totally fine.

**[01:06:54]** But they should have something they like there.

**[01:06:56]** And that can be that it's a perfectly paid job,

**[01:06:59]** that you enjoy it so much, that you have nice colleagues,

**[01:07:02]** a good lunch, close to work, it doesn't matter what.

**[01:07:05]** But you have to have a positive relationship with it.

**[01:07:07]** And Baťa says, these are people who get energy back from the fact

**[01:07:10]** that they live after work.

**[01:07:12]** They really need to have space for that.

**[01:07:14]** Only 10% of people in life really have it like that,

**[01:07:17]** that they get energy back the more they work.

**[01:07:20]** That really, the more you do something, the more energy you get back.

**[01:07:24]** You love it. The more you could do.

**[01:07:26]** The Baťa people acknowledge that it really isn't at all tied

**[01:07:29]** to some managerial or director position,

**[01:07:31]** or anything like that.

**[01:07:33]** You can just be a cleaning lady,

**[01:07:35]** who loves a polished hallway,

**[01:07:37]** and she prefers to do it three times,

**[01:07:39]** because she looks at it and is proud of it.

**[01:07:41]** And he says the problem at that time was that

**[01:07:45]** 80% of people think they belong to the 10%.

**[01:07:50]** That they don't need to sleep, eat regularly, have experiences,

**[01:07:54]** because they enjoy it.

**[01:07:56]** And they say that's the fastest way,

**[01:07:58]** today we call it burnout syndrome,

**[01:08:00]** Baťa called it work disgust.

**[01:08:03]** So they constantly guided you

**[01:08:05]** to prevent this from happening.

**[01:08:06]** Because they knew how incredibly costly it is

**[01:08:10]** to lose that person.

**[01:08:13]** Also, not to lose Baťa's humility,

**[01:08:15]** and that character was really the ticket into the Baťa company.

**[01:08:18]** So we came up with 99 ways

**[01:08:22]** to start building yourself.

**[01:08:24]** Because when you say 99 rules,

**[01:08:26]** everyone gets overwhelmed,

**[01:08:27]** because 99 rules is really too much.

**[01:08:29]** These are 99 types of tricks for

**[01:08:31]** how we can each simply start on our own.

**[01:08:34]** And the only thing really holding us back,

**[01:08:38]** is what Baťa says.

**[01:08:40]** And it then becomes a principle

**[01:08:41]** of Baťa's personnel policy.

**[01:08:43]** It is that the only thing really holding us back,

**[01:08:45]** is fear and laziness.

**[01:08:47]** Because only fear and laziness hold us back,

**[01:08:49]** and having discipline in things.

**[01:08:51]** And discipline for Baťa is not a bad word,

**[01:08:53]** that is really unpleasant and hurts us.

**[01:08:55]** It is what saves us,

**[01:08:57]** what is most valuable in life.

**[01:08:58]** And that is time.

**[01:08:59]** Because Baťa says,

**[01:09:00]** the biggest time losses

**[01:09:01]** are searching and tidying up.

**[01:09:03]** They even have a system for this,

**[01:09:06]** and tricks on

**[01:09:08]** how to get rid of things

**[01:09:10]** and how to say goodbye and thank them.

**[01:09:13]** You can find that in Baťa's principles too.

**[01:09:15]** So thank you very much,

**[01:09:17]** and now we will have the Q&A part.

**[01:09:20]** I can applaud you.

**[01:09:21]** You can.

**[01:09:27]** I'll sit here next to you.

**[01:09:29]** I won't drink your water,

**[01:09:30]** because I know it's important to you.

**[01:09:32]** Thank you very much for the questions you are sending.

**[01:09:36]** So if you want to know what you're good at, then...

**[01:09:39]** I think your lecture,

**[01:09:41]** which you just gave,

**[01:09:43]** is something you need to borrow, like, I don't know,

**[01:09:45]** every morning.

**[01:09:46]** You know, just to say it to yourself like that.

**[01:09:48]** Ahohoho, come on, come on.

**[01:09:50]** We have lots of questions,

**[01:09:51]** I don't want to get to that yet.

**[01:09:53]** So it clearly goes like this,

**[01:09:58]** like simply food.

**[01:10:00]** these things here. I have really deep discussions with my wife,

**[01:10:08]** who has it lined up like Baťa does, and I just love it.

**[01:10:13]** For me, it's a complete life system that makes sense, and she looks for that,

**[01:10:19]** that you don't have freedom there. You know, it's actually very tied and constrained.

**[01:10:26]** So try to help us somehow with this.

**[01:10:32]** But I can't help you with that, because you know, he really says,

**[01:10:38]** that his philosophy is for 30% of people and he would probably say,

**[01:10:42]** that if you want more freedom, discipline actually gives it to you.

**[01:10:46]** You don't have to think about those things then. So she has more time to,

**[01:10:50]** really be free and enjoy things. And they tell you,

**[01:10:54]** that if you want complete freedom, I don't know if that's exactly what she wants or is looking for,

**[01:11:00]** they actually tell you to go live somewhere up high.

**[01:11:04]** Because the moment you meet, or it depends, maybe she's really that good,

**[01:11:10]** that she doesn't need it. That maybe she doesn't need 8 hours of sleep,

**[01:11:14]** doesn't need food, because she can just give her best energy.

**[01:11:18]** And she belongs to those 10% Baťa people, you know, it pays off.

**[01:11:23]** But he just says that his life experience shows him that,

**[01:11:27]** you really have to give your best.

**[01:11:31]** But I think you need some order and system in everything,

**[01:11:35]** because otherwise the world and other people will consume you.

**[01:11:39]** If you don't have a system, like knowing how to say no, having your free time,

**[01:11:43]** reserving it, that's your freedom now.

**[01:11:47]** You know, like, for example, Baťa things give me freedom.

**[01:11:51]** But I think it depends on the type, because for me it was unimaginable before,

**[01:11:55]** to say no to someone, I'm going home,

**[01:11:59]** because I have yoga and I won't interrupt it.

**[01:12:01]** So this is my freedom and it's also a Baťa rule,

**[01:12:05]** that tells me, hey, no, you finish at this time,

**[01:12:07]** because this week I stayed until eight three times and you can't do it.

**[01:12:11]** Next week you can't do it because you start losing energy.

**[01:12:15]** So it's about how you perceive it.

**[01:12:18]** Luckily, I have you nearby, so we can talk about these things and we do,

**[01:12:24]** which is great, because you can really spend a lot of time on it.

**[01:12:28]** There are a few things I'll take straight from one source.

**[01:12:32]** If you don't follow Gábina, please,

**[01:12:34]** some time ago she started her podcast Baťoviny,

**[01:12:38]** so that's the first source, which is absolutely fantastic

**[01:12:40]** and definitely go for it.

**[01:12:42]** The second thing, you can buy the book

**[01:12:44]** And in a moment, you'll also find out,

**[01:12:46]** that you'll get a small discount on it from Red Button,

**[01:12:48]** so I'll tell you about it in a moment.

**[01:12:50]** Yes, it's already available, and here's another thing.

**[01:12:54]** By the way, you can of course invite Gabča,

**[01:12:56]** to bring Tomáš Baťa to your company for a talk,

**[01:12:58]** and here are a few questions on how to get in touch with you.

**[01:13:00]** And then I actually have one more, which I really liked,

**[01:13:04]** because not much was said about it,

**[01:13:06]** and often when we give lectures,

**[01:13:08]** it's Baťa, Baťa, Baťa,

**[01:13:10]** but here’s a good question,

**[01:13:12]** about how it actually was with the people around him.

**[01:13:16]** Like, was it just him alone?

**[01:13:18]** No, that's always when I really need to talk to the audience,

**[01:13:22]** to cover this at the start,

**[01:13:24]** because after 14 years of doing this,

**[01:13:26]** you tend to,

**[01:13:28]** say, 'Now here’s this for 20 people,

**[01:13:30]** and I’ll just dump it all online,

**[01:13:32]** and they’ll get it in an hour too.'

**[01:13:34]** And when I go fast,

**[01:13:36]** I just forget.

**[01:13:38]** I actually say this often at the start

**[01:13:40]** of every discussion or lecture.

**[01:13:42]** I say, look, it’s easier for me to say,

**[01:13:44]** Baťa did this, that, and the other.

**[01:13:46]** Now I’m more careful about when I say,

**[01:13:48]** this is Baťa’s HR department,

**[01:13:50]** here’s Baťa with barefoot Tetka,

**[01:13:52]** that’s purely Baťa,

**[01:13:54]** but otherwise it’s always Tomáš Baťa,

**[01:13:56]** the whole team of directors,

**[01:13:58]** and that’s my poor way of presenting Baťa’s legacy,

**[01:14:00]** because he himself would really,

**[01:14:02]** he never talks about it.

**[01:14:04]** I did this, I built that, like today,

**[01:14:06]** the more Baťa statues,

**[01:14:08]** the more Baťa paintings,

**[01:14:10]** he would never put any of his own anywhere.

**[01:14:12]** it just completely blew his mind.

**[01:14:14]** He talks about it. We, our company,

**[01:14:16]** our customers, we have built

**[01:14:18]** and his moral testament

**[01:14:20]** is exactly about that, if you really google

**[01:14:22]** the moral testament of Tomáš Baťa,

**[01:14:24]** this is a higher-level understanding of Baťa,

**[01:14:26]** that he saw business completely differently,

**[01:14:28]** than we see it today.

**[01:14:30]** He actually sees it so that,

**[01:14:32]** when you are given something and you know how to

**[01:14:34]** make things work,

**[01:14:36]** then your task is to involve

**[01:14:38]** as many people as possible. You just create the environment,

**[01:14:40]** you are not the owner of it,

**[01:14:42]** and he simply says that the moment

**[01:14:44]** someone starts to consider it their own,

**[01:14:46]** that's the way back.

**[01:14:48]** It's wrong. And he realizes this in his 20s,

**[01:14:50]** when he really says,

**[01:14:52]** he himself wouldn't do it.

**[01:14:54]** This is, for example, the question that arises,

**[01:14:56]** what is the key to Tomáš Baťa.

**[01:14:58]** We all really have it inside us.

**[01:15:00]** I don't want it to sound too sentimental,

**[01:15:02]** but the only thing this guy does all the time,

**[01:15:04]** is he perceives how people affect him,

**[01:15:06]** what they do to him, say,

**[01:15:08]** how they treat him,

**[01:15:10]** and he works with that in the company.

**[01:15:12]** Because he really experiences a time

**[01:15:14]** when everyone wants to make money off him.

**[01:15:16]** And the only thing you start thinking about is

**[01:15:18]** how to defend against that.

**[01:15:20]** Now, when you think about it,

**[01:15:22]** you create nothing new in your head.

**[01:15:24]** So he says, you have to break this in the company.

**[01:15:26]** Your people can't feel like they're holding you back.

**[01:15:28]** No one will do that. I myself wouldn't do it.

**[01:15:30]** I myself wouldn't go to work and do more,

**[01:15:32]** better, more amazing, if it didn't directly affect me,

**[01:15:34]** I wouldn't be involved in it

**[01:15:36]** and I couldn't influence it.

**[01:15:38]** And that's like x rules.

**[01:15:40]** And otherwise Baťa, that's simply

**[01:15:42]** Tomáš Baťa,

**[01:15:44]** Leopold Baťa, Antonín Baťa,

**[01:15:46]** Jan Antonín Baťa.

**[01:15:48]** Their wives, not much is said about them,

**[01:15:50]** but those women are Baťas,

**[01:15:52]** some kind of social system of the Baťa company,

**[01:15:56]** the perception of women in the Baťa company.

**[01:15:58]** He doesn't know everything.

**[01:16:00]** And now logically,

**[01:16:02]** he simply,

**[01:16:04]** has almost zero education,

**[01:16:08]** nothing, he just operates on principles

**[01:16:10]** of pure common sense,

**[01:16:11]** but he is a genius in one thing.

**[01:16:13]** You must always surround yourself with people

**[01:16:15]** who are experts in the given field.

**[01:16:18]** They must be better than you,

**[01:16:20]** but you have to ignite them for your vision.

**[01:16:22]** You simply can't have just a hater there,

**[01:16:24]** who will pull you down.

**[01:16:25]** The entire Baťa management system

**[01:16:27]** actually grows on the sharpening of Tomáš Baťa

**[01:16:29]** and his management team.

**[01:16:31]** Dominik Čipera, Baťa,

**[01:16:33]** Baťa is magical.

**[01:16:34]** And I frankly say, Baťa is a darling,

**[01:16:36]** he comes with the idea that,

**[01:16:37]** he simply wants participation in profit and loss,

**[01:16:39]** and if I really respect anything about him,

**[01:16:41]** it's perseverance,

**[01:16:43]** because he started with it already around 1919.

**[01:16:45]** He anchored it simply in 1925,

**[01:16:48]** after 25 years in business.

**[01:16:50]** When you carry the idea in your head,

**[01:16:52]** you try it and so on.

**[01:16:54]** And I say bluntly,

**[01:16:55]** that the universe liked him,

**[01:16:56]** because it sent him Dominik Čipera.

**[01:16:58]** Čipera is the economic brain of the Baťa company.

**[01:17:00]** And he can translate Baťa's visions into numbers.

**[01:17:03]** And that's the brilliant symbiosis,

**[01:17:05]** where simply Čipera would never have been invented,

**[01:17:07]** in my opinion, the principle,

**[01:17:09]** that this is important

**[01:17:10]** and Baťa would never have converted it into numbers.

**[01:17:12]** And that's how it works.

**[01:17:14]** And the question arises,

**[01:17:15]** how did Baťa meet these brilliant people?

**[01:17:17]** He says there's only one tip, one trick,

**[01:17:19]** talk to people.

**[01:17:21]** Perceive them and listen to what they tell you.

**[01:17:23]** And bring the capable ones into the company.

**[01:17:25]** Because Čipera only came to ask

**[01:17:27]** for the hand of some Boženka Klausová.

**[01:17:29]** She was a girl who was starting up Baťa's business in Poland.

**[01:17:31]** Because she is Tomáš Baťa's niece.

**[01:17:33]** And she no longer has parents,

**[01:17:35]** so he goes to ask the highest-ranking man

**[01:17:37]** in the family, which is simply Tomáš Baťa.

**[01:17:39]** The marriage proposal lasted 6 hours.

**[01:17:42]** After 6 hours they discussed it.

**[01:17:44]** Simply economic.

**[01:17:47]** Everything, everything, everything.

**[01:17:49]** I recently read it in Čipera's archive,

**[01:17:51]** when he really left us

**[01:17:53]** sweating on his back.

**[01:17:55]** After those 6 hours they agreed

**[01:17:57]** that Čipera would start at the company tomorrow.

**[01:17:59]** And he simply asks him,

**[01:18:01]** "Can I marry her?"

**[01:18:03]** And Baťa says, Božena is of age,

**[01:18:05]** she can marry whoever she wants, but I expect you in my office at 7 tomorrow.

**[01:18:07]** So he simply...

**[01:18:09]** I always say that the universe really liked him,

**[01:18:13]** who meets the right people.

**[01:18:15]** And mainly, Baťa surrounded himself with people,

**[01:18:17]** who could completely...

**[01:18:19]** He really knew they were people,

**[01:18:21]** who were experts and passionate.

**[01:18:23]** And he loved being told off by these people.

**[01:18:25]** Because Baťa had thousands of ideas,

**[01:18:27]** and he survived by

**[01:18:29]** them telling him it wouldn't work,

**[01:18:31]** or that it would.

**[01:18:33]** They challenged each other.

**[01:18:35]** And that's how it simply crystallized.

**[01:18:37]** Baťa didn't like people who just

**[01:18:39]** didn't know.

**[01:18:41]** If he knew something,

**[01:18:43]** it was that many of his ideas

**[01:18:45]** were simply nonsense.

**[01:18:47]** So that's Baťa and the whole team.

**[01:18:49]** Here it is actually,

**[01:18:51]** when Jan Antonín, Baťa's successor,

**[01:18:53]** took over Tomáš Baťa's principles.

**[01:18:55]** It was so deeply rooted,

**[01:18:57]** that even after 1945 or 1948,

**[01:18:59]** the communists couldn't completely

**[01:19:01]** eradicate it.

**[01:19:03]** It stayed in the people.

**[01:19:05]** Watch Češi na špici.

**[01:19:07]** What Jardařas, Mr. Hoffman, and these guys

**[01:19:09]** actually put together.

**[01:19:11]** These are interviews with witnesses of the time.

**[01:19:13]** If you really asked me where

**[01:19:15]** my passion for Baťa was born and why it started

**[01:19:17]** to make sense to me, I saw it live.

**[01:19:19]** Really, for real.

**[01:19:21]** Watch it, they are 90 years old.

**[01:19:23]** Everyone there, except one,

**[01:19:25]** has since

**[01:19:27]** passed away, because I met them

**[01:19:29]** about 14 years ago,

**[01:19:31]** when I was 20,

**[01:19:33]** They were simply 90 years old.

**[01:19:35]** I always say, all my best friends are dead.

**[01:19:37]** Everyone always expects some tragedy,

**[01:19:39]** but they really were 90. You haven't experienced that.

**[01:19:41]** You meet one, then another,

**[01:19:43]** you recognize the third right away.

**[01:19:45]** I was completely fascinated by it.

**[01:19:47]** I studied a field where we were all girls.

**[01:19:49]** At 20, we were all hot and it was great,

**[01:19:51]** but we didn't have their eyes.

**[01:19:53]** Seriously, they had eyes

**[01:19:55]** of a 20-year-old enthusiastic kid,

**[01:19:57]** endured for life, performance, anything.

**[01:20:00]** And behind them was the era after 1945, when you didn't know if Baťa was still around or not.

**[01:20:06]** Now they had all the diseases in the world. I don't know, Jobs died and they discussed with me,

**[01:20:11]** how Apple stocks would develop and they were totally shocked that I didn't care.

**[01:20:14]** They discussed absolutely everything with you.

**[01:20:18]** Those were six-hour talks, and they kept going, and you just soaked it all in.

**[01:20:24]** And then, what's really fascinating, their kids are different.

**[01:20:28]** They really managed to pass it on. It just changes you.

**[01:20:34]** And those were the graduates of the Baťa School of Work. And I thought,

**[01:20:37]** if Baťa managed that, then it makes sense.

**[01:20:41]** And then you go on and see how it’s created.

**[01:20:44]** Yeah, I can support that the hardest thing at the top is imagination.

**[01:20:48]** And since the question is how to somehow

**[01:20:53]** indoctrinate today's managers, maybe before you answer,

**[01:20:57]** I'll try to say that at Brain and Breakfast breakfasts,

**[01:21:01]** we invite people from companies. Milan Zelený was here,

**[01:21:05]** a he's a professor, so there's also the question. That means he's someone

**[01:21:08]** who somehow carries that legacy. But what is

**[01:21:11]** far more fascinating to me as an outcome, and I really respect these people,

**[01:21:14]** like Jarda Žasa, Mirek Hofman,

**[01:21:18]** Fosfa, Ivan Baťka, Stanislav Martinec.

**[01:21:22]** People who actually build and maintain this in their companies here.

**[01:21:26]** And for me, that's something that it's really not science fiction,

**[01:21:29]** and that it can actually be addressed even now. But when we come

**[01:21:33]** into a company like this, I think

**[01:21:36]** the things you say are absolutely clear.

**[01:21:39]** But why is it so hard? Why does it actually...

**[01:21:42]** Or how to start maybe? Maybe just buy a book and read it.

**[01:21:46]** We don't have that common sense in it, you know. We unnecessarily look for something

**[01:21:49]** that doesn't work, because Baťa's system is really based on the fact

**[01:21:53]** that you can't even say or name those things.

**[01:21:56]** He simply goes to the essence of the matter. From that, you just take the principles

**[01:22:01]** and now you're actually asking and looking at whether you do it or not,

**[01:22:04]** why you don't do it, what impact it has.

**[01:22:07]** Today we think that our performance... The more we work,

**[01:22:09]** the higher the performance will be. Janko Košturek wrote that

**[01:22:13]** you actually get further by going slower, you know. And that's really what it's about,

**[01:22:18]** even Baťa's principles say that... He says it himself.

**[01:22:22]** We don't have a problem teaching people to work. We have a problem teaching people to rest.

**[01:22:27]** We simply don't perceive how important rest is.

**[01:22:31]** What it brings to the company. We don't address transparency in companies, for example.

**[01:22:35]** We don't address career growth. He says, for example, that's why Baťa's system doesn't allow someone

**[01:22:38]** who isn't kind as a person to take a leadership position. We're just fools,

**[01:22:43]** because now we even measure ourselves by how many languages we know,

**[01:22:46]** how many programs we operate in, how many courses we've completed,

**[01:22:49]** and how many degrees we have. Just consider Baťa's idea.

**[01:22:53]** Baťa highly values educated people, but he says

**[01:22:56]** that a degree and university education is 20% of a person.

**[01:22:59]** It shows that someone attended school for some time and studied something.

**[01:23:03]** Another 20%, Baťa says, is whether you can use what you learned at school in practice.

**[01:23:07]** And whether what you have from your practice,

**[01:23:12]** that's another 20%, whether you are useful to someone.

**[01:23:17]** That's already the basis of Baťa's principles, what I do, to whom, and how I am useful.

**[01:23:21]** And that's 60% of a person. The rest, 40%, sometimes Baťa's system says 50%,

**[01:23:25]** is who we are. And that's what Baťa really valued,

**[01:23:31]** what you know, how compatible you are with different job positions.

**[01:23:36]** And the other part was how you actually deal with people, whether you can stand up and say what you want.

**[01:23:40]** How you act under pressure, how you treat your subordinates,

**[01:23:45]** how you treat your superiors, how you talk about customers,

**[01:23:48]** how you spend your free time, what kind of energy you have, how you react to gossip.

**[01:23:52]** There you find all kinds of things, there are about 45 evaluating areas

**[01:23:57]** for what kind of person someone is. And that's the start of Baťa's principles,

**[01:24:02]** where we really begin to care more about who we really are as people.

**[01:24:07]** I find the whole system fascinating and I'd like to go deeper into it with you,

**[01:24:10]** because I know we had HR at Baťa and there's actually the role of the personal officer.

**[01:24:15]** The personal referent, right, I forget that too.

**[01:24:26]** And that's just somehow the role that fascinates us.

**[01:24:30]** And I feel like that's actually what we're missing.

**[01:24:34]** Exactly, because it basically says that, or that was the reason,

**[01:24:37]** why I really pushed myself to finally finish that dissertation,

**[01:24:40]** because I have this topic of the personal referent,

**[01:24:43]** and company culture.

**[01:24:46]** And I really don't know how else to do it,

**[01:24:49]** because that's what Bata said in the 1930s.

**[01:24:52]** He said no paper, no system, no spreadsheet

**[01:24:56]** can convey what is most valuable in the company.

**[01:24:59]** And that is human emotion.

**[01:25:01]** That transferring human emotions, that you sense the other person,

**[01:25:04]** and start working with that, can only be done by another person for now.

**[01:25:08]** And the personal referent basically does this one thing,

**[01:25:11]** he simply brings it out. But at the same time, he goes with people to the workshop

**[01:25:15]** and observes your behavior.

**[01:25:17]** Because they say you can keep up a role for a month or two,

**[01:25:20]** but then it will be revealed.

**[01:25:24]** And this was really one of the indicators,

**[01:25:26]** whether you were growing in the Bata company.

**[01:25:29]** Because they say every leadership position

**[01:25:31]** actually builds the company culture and clearly shows

**[01:25:34]** what the company is, who represents it, how it treats people.

**[01:25:39]** And they really start from the idea

**[01:25:41]** that your people will never do more than you do yourself.

**[01:25:45]** Now look at how the boss really works.

**[01:25:48]** Is he doing his maximum?

**[01:25:50]** That's a common question: why didn't Bata go to Bali for two months?

**[01:25:53]** Well, because for those two months on Bali, he would have had to supervise every worker too.

**[01:25:57]** And the company simply couldn't function.

**[01:26:00]** Why does Bata go to work at seven like everyone else?

**[01:26:03]** Why is he accessible to the people?

**[01:26:05]** Because the moment you separate the leader,

**[01:26:08]** it just can't work.

**[01:26:10]** And there are many such principles, that's Bata's HR philosophy.

**[01:26:13]** It will be published next year.

**[01:26:16]** Because I actually heard a specific example,

**[01:26:19]** about the role of that person.

**[01:26:21]** How the person simply didn't come to work.

**[01:26:24]** And he got up and went there.

**[01:26:26]** Because you want to find out the cause.

**[01:26:28]** And he actually found out that his wife was ill,

**[01:26:30]** that he had to take care of this.

**[01:26:32]** And they basically calmed down the angry guy.

**[01:26:34]** He simply didn’t know.

**[01:26:36]** That’s something that just fascinates me.

**[01:26:38]** For example, just think if you are in some leadership positions,

**[01:26:41]** what your work agenda looks like.

**[01:26:43]** With the Baťa company, you should have half

**[01:26:45]** of what you currently have.

**[01:26:47]** Because they tell you that leading means exactly that: to lead.

**[01:26:51]** And you can lead people only when you have time and space for it.

**[01:26:55]** You can simply perceive them and everything.

**[01:26:59]** So the work agenda of Baťa’s leaders

**[01:27:02]** was only 50-60% about sometimes passing something on,

**[01:27:06]** carrying things, filling out forms, and so on.

**[01:27:09]** So you might have 4-5 hours of work to do that day,

**[01:27:14]** and the rest of the time is when you can talk to those people, listen to them,

**[01:27:18]** solve something, plan something.

**[01:27:21]** You simply can’t do that after work.

**[01:27:23]** So that’s Baťa’s approach.

**[01:27:26]** Gabča, time is up.

**[01:27:28]** I know.

**[01:27:30]** And that’s great, because this is just a taste.

**[01:27:31]** If you want more, as I said, you can access it, like, where.

**[01:27:35]** I might borrow the presentation for a moment now.

**[01:27:40]** That means if you take the slide again

**[01:27:46]** and write us a little if you enjoyed it even a bit.

**[01:27:51]** We have a system where five stars means good, one star

**[01:27:55]** means it wasn’t worth much and you got a bit older,

**[01:27:58]** so definitely let us know.

**[01:28:00]** There are three words that come to your mind

**[01:28:02]** in connection with today’s lecture.

**[01:28:04]** We would really appreciate your feedback.

**[01:28:06]** I know many people voted,

**[01:28:08]** whether they have breakfast and if they sleep regularly.

**[01:28:10]** We can actually check at the end

**[01:28:13]** if someone has already voted,

**[01:28:15]** so please go ahead, and it looks like

**[01:28:20]** that the right hills are growing there, so we hit the mark.

**[01:28:24]** Let's move on.

**[01:28:27]** We actually like that,

**[01:28:30]** when we learn something,

**[01:28:32]** it doesn't just go through us.

**[01:28:34]** Not just in one ear and out the other.

**[01:28:36]** But that we actually try to think about it a bit.

**[01:28:38]** That means we encourage everyone,

**[01:28:40]** who is sitting somewhere, like we are here,

**[01:28:42]** to take a round and talk about it.

**[01:28:44]** Or try to answer a few questions,

**[01:28:46]** what surprised you,

**[01:28:48]** and try to reflect on it.

**[01:28:50]** We support that reflection a bit by

**[01:28:53]** actually continuing on December 2nd,

**[01:28:56]** at Baťa with Gábina

**[01:28:59]** and guests listed here.

**[01:29:02]** Ján Košturek, Roman Stupka, and others.

**[01:29:04]** We will talk more deeply about this,

**[01:29:07]** because often something matures in our minds,

**[01:29:09]** and we want to clarify something.

**[01:29:11]** That's exactly why Digestive exists,

**[01:29:13]** which we will broadcast on Red Button EDU.

**[01:29:15]** I'll just show the books,

**[01:29:18]** which are the books of the month.

**[01:29:22]** Every month, one member selects interesting books,

**[01:29:25]** so Where Did My Sir Go?

**[01:29:27]** is the book of the month for November,

**[01:29:29]** selected by Radek Gajduše,

**[01:29:31]** whom I see here somewhere.

**[01:29:33]** Tradináč is the book of the month for December,

**[01:29:35]** it's a new book about animals, about traditions,

**[01:29:37]** so definitely check it out at rbknia.cz

**[01:29:40]** and while you're there,

**[01:29:42]** we are opening a special edition

**[01:29:45]** of the book of the month,

**[01:29:48]** which is exactly Inspirace Baťa.

**[01:29:50]** So if you look there and enter redbutton20

**[01:29:53]** in the foundation's eShop,

**[01:29:55]** you'll get a 20% discount, there's a link.

**[01:29:57]** So this is definitely a gift.

**[01:29:59]** Shop now!

**[01:30:00]** For everyone in the company, everyone in the family. I really think it's worth it.

**[01:30:06]** Keep watching, here is the program for the next broadcast on Red Button Edu,

**[01:30:11]** I think there's a lot to look forward to. And I'd like to invite you to the last

**[01:30:17]** breakfast of this year. It will be a bit unique and special,

**[01:30:22]** as it usually is, so definitely come either here to Magenta,

**[01:30:26]** or sign up. It will be about digital people who are coming.

**[01:30:30]** Besides Honza Tyl and Dita Malečková, who will be guests, I don't want to reveal too much,

**[01:30:37]** but maybe some other interesting personalities will come to see us,

**[01:30:41]** and you'll be able to ask them questions. So ask away, or follow us

**[01:30:46]** on social media to know who and where to ask.

**[01:30:51]** And to add more news, we will also broadcast this breakfast

**[01:30:56]** in the virtual space of the Moravian-Silesian Innovation Center.

**[01:31:00]** That means you can either come here, watch on Edu,

**[01:31:03]** or join the virtual world, so no virus or anything like that can stop us now,

**[01:31:07]** we will just keep broadcasting.

**[01:31:10]** So I'm really looking forward to seeing you on 16.12. at the next Brain & Breakfast,

**[01:31:14]** or on the 2nd for the discussion. Take care, thanks, and Gaby,

**[01:31:18]** thanks again for your time.