# Transcript: czeXperiment – a lab where Czechia examines itself

## Description

What happens when you put a flatlander in a room with an astronaut? When you open up stories of women behind bars or test whether someone at a bus stop will stand up for a Ukrainian woman? And what if it turns out that Czechs are far less prepared for a crisis than they think?Jan Látal takes a behind-the-scenes look at projects that, instead of traditional surveys, rely on experience, creativity, and a well-posed question. The lecture also touches on the broader context: why traditional media are gradually losing their influence and why social networks tend to deepen polarization rather than resolve it. And most importantly – how a well-designed experiment can help people understand each other a little better.



Who is Jan Látal



Jan Látal is a documentarian, director, and author of the media project czeXperiment. His videos are watched by hundreds of thousands to millions of people and regularly spark public discussion. In his work, he seeks ways to talk about sensitive social topics clearly and humanely – without unnecessary polarization.

## Transcript

**[00:00:00]** I call it a miracle in Košov; something happened there that I also consider very powerful.

**[00:00:05]** Which experiment made you feel the most depressed?

**[00:00:08]** If you ever need to arrange something, you have reflective vests on you.

**[00:00:11]** I was pleased that it activated a group of seniors.

**[00:00:14]** Even on such polarized topics, you can have conversations with people.

**[00:00:18]** We were doing a social experiment here, testing this.

**[00:00:24]** Today I will talk about the experiment, how we started, how I started.

**[00:00:29]** Let's start right away with the first question.

**[00:00:34]** Imagine it's night, around 9 p.m., and you're walking on a bridge.

**[00:00:41]** Here you can imagine the railway bridge in Prague.

**[00:00:45]** And you see a girl sitting there, sobbing like this.

**[00:00:51]** I'm interested if you think you would stop and offer her help.

**[00:00:58]** You now have the chance to rate yourself in our poll.

**[00:01:12]** It turns out these are all empathetic people who would offer help.

**[00:01:20]** That's beautiful, if the world looked like that.

**[00:01:23]** We were doing a social experiment here, testing this.

**[00:01:27]** And now, after I spoke, it’s starting to increase.

**[00:01:35]** We did this experiment in Prague, on the railway bridge.

**[00:01:41]** It turned out about every tenth person stopped.

**[00:01:45]** They were mostly women.

**[00:01:48]** What we just saw in the live feed is the above-average effect.

**[00:01:54]** That means we tend to think we are better than we really are.

**[00:01:58]** We tested this again in Ostrava, or asked Ostrava residents about it.

**[00:02:02]** Here you see a poll where we made two circles in a square in Ostrava.

**[00:02:06]** One for yes, the other for no.

**[00:02:07]** We asked people if they think they have above-average IQ.

**[00:02:13]** You see 92% of Ostrava residents think they have above-average IQ,

**[00:02:17]** and 8% think they have below-average IQ, which logically can't be.

**[00:02:22]** But this is exactly the effect of thinking we are better than we are,

**[00:02:26]** which also showed up in that poll.

**[00:02:30]** Today I will present a project called CheXperiment.

**[00:02:34]** Maybe some of you have already heard about this project.

**[00:02:37]** Our subtitle is that we are a probe into the soul of the Czech nation.

**[00:02:44]** We are mainly a media project that we would like to gradually become

**[00:02:49]** also a project, a civic platform with some concrete impact in reality,

**[00:02:56]** which, in the form of social experiments, opens important topics for millions of people.

**[00:03:02]** This is important for millions of people; we try to do it so,

**[00:03:05]** so that everyone really understands it, so that it is clear,

**[00:03:08]** so that we can deliver it on the scale we saw in Ostrava,

**[00:03:16]** intelligence layer by layer, to cover the largest possible society.

**[00:03:22]** I'll start a bit with myself, because I'm a documentary filmmaker,

**[00:03:27]** I studied at FAMU and I've been using the experiment from the beginning,

**[00:03:33]** and I really like it because an experiment is a form,

**[00:03:36]** where you create a playground, let reality in, and when you set some rules for that playground,

**[00:03:43]** reality starts to reveal something about itself.

**[00:03:47]** What you see here is my bare butt.

**[00:03:50]** It's a film from my first year when I went naked into the world,

**[00:03:54]** and as part of the experiment, I was finding out how society would take care of me.

**[00:03:58]** I forbade myself to manipulate money, so I only offered my work

**[00:04:02]** in exchange for people giving me accommodation or food.

**[00:04:05]** I had to get to Moravia to avoid starving,

**[00:04:10]** because it was hard in Bohemia, but in the end, I was doing great.

**[00:04:15]** I found out that people are very kind beings face to face,

**[00:04:19]** and when they realize I'm not a beggar but offering work,

**[00:04:22]** I even teared up at the end. I had a sleeping mat in my backpack.

**[00:04:28]** It was a kind of test of how society would take care of me, and it took good care.

**[00:04:32]** Another experiment we did with my friend,

**[00:04:36]** where we gathered all the things he owns, from a toothbrush to a car,

**[00:04:40]** into one hall and tried to make a portrait of his life from it.

**[00:04:47]** Here you see all the things he has. That was a film, I think, from the second year.

**[00:04:54]** And my third-year film Portrait was a portrait of Jiří Paroubek

**[00:05:00]** through photos that come up when you type his name into Google.

**[00:05:05]** I printed the first 50 photos.

**[00:05:08]** At that time, Jiří Paroubek was a person who stirred huge emotions,

**[00:05:12]** and in those photos, he was depicted either as Hitler,

**[00:05:16]** or in various caricatures. Then I went to journalists,

**[00:05:21]** to different people, even to him personally, and asked,

**[00:05:24]** which of those Paroubeks is theirs.

**[00:05:27]** I wanted to show that the people we think about

**[00:05:32]** and don't know are mostly reflections of our own ideas,

**[00:05:36]** and that we often paint on a wall in front of us,

**[00:05:40]** an image we need to see.

**[00:05:45]** Then my friends Honza Žaludský, Míša Klakůrková and I

**[00:05:48]** loaded studio Družina, which was an ad agency for nonprofits.

**[00:05:52]** And when a nonprofit came to us wanting to run a campaign,

**[00:05:56]** usually they have no budget for media. That means they have some budget

**[00:06:00]** for production, but none to pay for media.

**[00:06:04]** That means no billboards, etc. So that actually forced

**[00:06:08]** or forced me to think about something called viral,

**[00:06:12]** actually making campaigns so people would share them

**[00:06:16]** and you had to pay for their reach.

**[00:06:20]** Nevertheless, we made a lot of campaigns. Maybe some of you remember

**[00:06:24]** the campaign of salty greens. My voice is green. Ondra Liška.

**[00:06:28]** Or the Vietnamese Senetika. Or here the campaign

**[00:06:32]** Disability kills, which was a pre-election campaign.

**[00:06:36]** A few years ago, we did a lot of work

**[00:06:40]** for many nonprofits. From Člověk v tísni,

**[00:06:44]** through Kauta, to Greenpeace and some European campaigns.

**[00:06:48]** But gradually, as I did it for a long time, burnout came

**[00:06:52]** and I started looking for something new to do,

**[00:06:56]** because I felt I was always serving for a moment, a month, two months

**[00:07:00]** some topic, but it had no continuity

**[00:07:04]** and no development.

**[00:07:08]** So a new beginning came and I was looking for some long-term

**[00:07:12]** project that makes sense and impact and ideally

**[00:07:16]** builds up like a snowball, growing and somehow expanding

**[00:07:20]** and is not a one-time thing.

**[00:07:24]** That was some idea of mine,

**[00:07:28]** which I searched and struggled with for about two years.

**[00:07:32]** And also in the context of the world,

**[00:07:36]** where in today's society the role of classic media

**[00:07:40]** is fading, discussions on social networks are polarized,

**[00:07:44]** serious topics remain closed in bubbles,

**[00:07:48]** distrust benefits autocrats,

**[00:07:52]** and there is a lack of some positive societal vision.

**[00:07:56]** And so the idea was born

**[00:08:00]** to connect some of my desire and love

**[00:08:04]** for experiments with trying

**[00:08:08]** to apply it to the whole Czech Republic.

**[00:08:12]** The project ČeXperiment was born,

**[00:08:16]** which is a kind of laboratory where Czech society

**[00:08:20]** learns to understand itself.

**[00:08:24]** When you have an idea like this, you have two options.

**[00:08:28]** Either you can approach TV, for example Vojo or Czech Television,

**[00:08:32]** or there are internet series, TV, streams,

**[00:08:36]** social networks, so-called on your own.

**[00:08:40]** You have YouTube, Instagram, TikTok available.

**[00:08:44]** Here's another poll. I'm curious,

**[00:08:48]** which path you would choose,

**[00:08:52]** if you had to choose between these two options.

**[00:08:56]** You are choosing social networks.

**[00:09:00]** You are choosing social networks.

**[00:09:04]** I'm curious why, because I didn't think that.

**[00:09:08]** I started approaching TV stations and wanted to do it with TV,

**[00:09:12]** but everyone rejected me and social networks kind of remained for me.

**[00:09:16]** And today I'm very glad for that, because I have simple freedom

**[00:09:20]** and I found out that the possibilities that YouTube offers,

**[00:09:24]** are great because you can do whatever you want.

**[00:09:28]** You get immediate feedback from people and it gives you freedom

**[00:09:32]** and you can get collaborations, etc.

**[00:09:36]** So yes, I know that now too,

**[00:09:40]** but my initial thought was

**[00:09:44]** that I actually wanted to do it with some TV station.

**[00:09:48]** What attracted me

**[00:09:52]** and what I felt I would enjoy,

**[00:09:56]** what I call visual voting.

**[00:10:00]** A sample from the American style of voting, where they took Democrats and Republicans and asked them about 20 questions.

**[00:10:08]** They gave one group red shirts, the other blue.

**[00:10:10]** And they basically examined how these two camps think. They asked about adoption by homosexuals and other questions.

**[00:10:19]** And it turned out that the two camps are very diverse and not as homogeneous as one might think.

**[00:10:26]** And I said, great, let's do such a visual poll, I would like that in the Czech Republic too.

**[00:10:30]** And I got some money from Martin Ducháček to start, because I was working on a campaign for Petr Pavel and he supported him.

**[00:10:39]** He liked it, so he gave us some initial input, I'm very thankful for that.

**[00:10:44]** And we actually went to Ostrava, where we did this second type of voting in the square.

**[00:10:51]** We invited Ostrava residents, it was incredibly difficult because we had zero recognition, no one knew us.

**[00:10:57]** We had to get 100 Ostrava residents, in the end only 60 came, but it was really 14 days of work and we asked them various things.

**[00:11:05]** The only thing was that women had red caps and men blue.

**[00:11:10]** I think it's not very visible here, but we made a set of questions, where we asked, for example, about helping Ukrainians or if they had seen UFOs.

**[00:11:20]** I was supposed to ask in the slide if people had seen UFOs.

**[00:11:23]** For example, I've seen people being intermediaries for homosexuals.

**[00:11:29]** We also added social experiments to these videos, which we conducted directly on the streets of Ostrava.

**[00:11:36]** Now I'd like to show our longest clip, where we did an experiment on something called the bystander effect,

**[00:11:46]** where we had two actors, one playing an angry drunk, the other playing a Ukrainian woman, and we tested if anyone would stand up for the Ukrainian woman.

**[00:11:58]** Please show the clip, it's all in portrait mode.

**[00:12:00]** Are you from Ukraine? And what are you doing here? We're all paying money for you here. What do you want from Ukraine?

**[00:12:06]** Why should I watch this here? Are you from Ukraine? If you want to attack me, attack me. Come on!

**[00:12:12]** We're testing if Ostrava residents will stand up for her.

**[00:12:14]** A Ukrainian woman at the bus stop.

**[00:12:16]** Being attacked by an aggressive drunk.

**[00:12:19]** What are you doing here? What do you want? Go to Ukraine!

**[00:12:24]** Is that Ukraine?

**[00:12:26]** Is Ukraine over there?

**[00:12:29]** What do you want from Ukraine?

**[00:12:32]** She paid 19,000 at the gym for two months and we're paying for her.

**[00:12:37]** From Ukraine?

**[00:12:38]** What are you studying here? Or what are you doing here?

**[00:12:41]** What do you have here? Why are you wearing that? We're paying for them here. What are you doing? Are you from Ukraine?

**[00:12:50]** Are you from Ukraine? What are you doing? We're all paying money for you here.

**[00:12:54]** Take it off, take it off. What are you doing? We're paying for them. Take it off, I said. Take it off, put it down.

**[00:13:03]** What is she doing here?

**[00:13:05]** What is she doing here?

**[00:13:07]** Everyone. You're paying for them. What is she doing? Let her have it back. Let her have it for Ukraine.

**[00:13:15]** Let her take the money. You don't have to worry about it. It's not your business.

**[00:13:18]** How is it not?

**[00:13:19]** Leave them alone.

**[00:13:20]** She doesn't want to. It's mine. She doesn't want to give it to me.

**[00:13:22]** Then go your own way and leave them alone.

**[00:13:24]** So what is she doing here? Let her go home.

**[00:13:27]** She's poor here. She's poor here.

**[00:13:30]** You won't be starting here at the bus stop. This is the hardship of the Czech Republic. Stop complaining about your valleys.

**[00:13:36]** What hardship? I've done my work. They have support so we can pay for them.

**[00:13:42]** I'm glad we're paying for them.

**[00:13:44]** Go to Ukraine. What do you want here?

**[00:13:46]** When she's not at home in the house, she won't return there. Where will she be? Here.

**[00:13:52]** Ukraine will stand up for Ukraine and Czechs keep quiet.

**[00:13:56]** Why should I watch out for Ukraine?

**[00:14:00]** You're here on my turf.

**[00:14:02]** What does she want here?

**[00:14:04]** She's a woman.

**[00:14:06]** And what are they doing here? You're paying for those Ukrainians.

**[00:14:08]** 18 thousand.

**[00:14:10]** In two months, they paid 18 thousand for two Ukrainian women here.

**[00:14:18]** Can you kindly go to hell?

**[00:14:20]** I'm speaking politely. What is she doing here?

**[00:14:22]** Why should we pay for them?

**[00:14:24]** And does my cop know, asshole?

**[00:14:26]** You're going to call me an asshole?

**[00:14:28]** You're going to call me an asshole?

**[00:14:30]** They're a bunch.

**[00:14:40]** You're great.

**[00:14:42]** You're great.

**[00:14:44]** Really, thank you.

**[00:14:46]** Thank you.

**[00:14:48]** You're great.

**[00:14:54]** So here is the video, which I'm really happy with how it turned out.

**[00:15:02]** In every situation, someone stood up for someone else.

**[00:15:06]** I see that it moved someone here.

**[00:15:08]** That's exactly the message I felt needed to be delivered,

**[00:15:14]** when there was such an anti-Ukrainian mood, when people on Facebook were really attacking them.

**[00:15:23]** It seemed important to me that it turned out this way.

**[00:15:33]** This video sparked huge reactions.

**[00:15:37]** Most people saw it on social media.

**[00:15:41]** What surprised me, or maybe didn't surprise me, was that it reached the biggest audience in Ukraine.

**[00:15:47]** So we added subtitles and it went through all the media there.

**[00:15:53]** They even came to shoot a report for Ukrainian television about why we make such videos here.

**[00:15:57]** It's actually obvious, because that topic is even more important for Ukrainians,

**[00:16:03]** when they see there's a voice here standing up for them.

**[00:16:07]** So about 7 million Ukrainians saw it in Ukraine.

**[00:16:11]** For which I'm very glad.

**[00:16:13]** We also did some lighter topics there.

**[00:16:17]** For example, we tried what happens when people start reacting,

**[00:16:21]** if you wear a vest, a reflective vest for 150 CZK,

**[00:16:27]** which you can buy in a regular store. Here's another example.

**[00:16:35]** Hello, please stay right on the grass here.

**[00:16:39]** Ma'am, could you hold onto the railing a bit?

**[00:16:43]** For your safety, thanks.

**[00:16:45]** Please quickly jump over this section.

**[00:16:49]** That's enough, thanks.

**[00:16:51]** Don't look up for a moment, the president will fly by here,

**[00:16:55]** and the security just doesn't want it.

**[00:16:57]** So small, you can't stop it. Thank you.

**[00:17:03]** I can't handle this.

**[00:17:09]** At first without the vest, everyone ignored it,

**[00:17:11]** but the moment you actually started jumping,

**[00:17:14]** that's when they whistled.

**[00:17:16]** If you ever need to arrange something,

**[00:17:18]** just swap reflective vests for the mouth and boards,

**[00:17:21]** and everything will work out.

**[00:17:28]** Honza already mentioned that he registered us for the first time ever

**[00:17:32]** in a debate with flat-earthers.

**[00:17:34]** We're here after that series of videos from Ostrava, of which there are more.

**[00:17:40]** You can watch them later on the internet.

**[00:17:43]** I somehow felt that we needed to so-called

**[00:17:48]** pop the bubble and move forward.

**[00:17:50]** And because I was watching Guilty Pleasure flat-earthers just like you,

**[00:17:55]** and saw how much emotion it brought,

**[00:17:58]** I thought it would be great to try to make

**[00:18:00]** a debate between flat-earthers and scientists.

**[00:18:03]** Or with some opponents.

**[00:18:06]** And because a friend was filming a documentary then

**[00:18:10]** with our only astronaut, Vladimír Remek,

**[00:18:14]** I thought, who else should stand up

**[00:18:16]** but the only Czech who really saw the planet from space

**[00:18:20]** and saw with his own eyes that it is round.

**[00:18:22]** None of us have seen it, maybe at the sea,

**[00:18:25]** but we haven't seen it completely.

**[00:18:27]** So I wondered how they would react

**[00:18:30]** when Vladimír Remek stood up to them here.

**[00:18:32]** And we actually made this debate here,

**[00:18:35]** which was always based on the fact that

**[00:18:38]** the flat-earthers first had to face Tim Kožuch,

**[00:18:41]** who is a professional debater of academic debates

**[00:18:44]** in the Czech Republic.

**[00:18:46]** Then it was Jan Lukáčevič,

**[00:18:49]** a science popularizer and physicist.

**[00:18:53]** And then, as a surprise, they didn't know,

**[00:18:56]** Vladimír Remek came, who told them,

**[00:18:59]** I saw it, it's round.

**[00:19:04]** Here you see that they still had the chance

**[00:19:07]** to make various sketches and draw.

**[00:19:10]** Here is the result of one of those debates,

**[00:19:13]** where they drew the Fourth Earth and marked the surface like this.

**[00:19:17]** And I encountered an interesting phenomenon there,

**[00:19:21]** when I was leaving.

**[00:19:24]** Now I have something off,

**[00:19:27]** and I was really puzzled by it,

**[00:19:30]** because those flat-earthers,

**[00:19:33]** who deal with it for several hours every day,

**[00:19:36]** are extremely skilled and knowledgeable.

**[00:19:39]** While the opponents who dealt with the shape of the Earth

**[00:19:43]** spent about two seconds on it in school.

**[00:19:46]** The Earth is round, okay, let's move on.

**[00:19:49]** And it looked like,

**[00:19:52]** if you put in the ring a person

**[00:19:55]** who is very well prepared on the topic.

**[00:20:00]** If that person didn't spend two minutes in the ring, it ended up looking like the flat-earthers really overwhelmed them

**[00:20:08]** and convinced them with their arguments, which of course are fabricated and all those terms don't actually exist.

**[00:20:16]** But to the viewer, it didn't look like that, because they responded to every argument with ten counterarguments,

**[00:20:22]** but it looked like they were extremely, extremely good.

**[00:20:26]** And I myself left the filming thinking, so how is it really.

**[00:20:30]** Is it flat or what?

**[00:20:34]** And I thought, well, I'll measure it later, find out it's flat,

**[00:20:38]** and I'll have to commit social suicide in front of my friends and the world,

**[00:20:43]** by starting to believe that it's flat.

**[00:20:46]** And it completely unsettled me when I thought, so Vladimír Remek,

**[00:20:49]** they wanted him to swear on something big, like the health of his children,

**[00:20:55]** or something like that.

**[00:20:58]** And he said, I don't care, I won't swear, I just saw it and that's it.

**[00:21:04]** And I thought, so if he saw it, why didn't he swear on his child?

**[00:21:09]** Like, yeah, it's nothing against anything.

**[00:21:12]** So they planted a seed of doubt in me too.

**[00:21:16]** Of course, I slept on it and today I'm back among you round-earthers.

**[00:21:22]** But I just want to illustrate that conspiracy is dangerous

**[00:21:27]** and I totally understand, of course not so extremely,

**[00:21:30]** that bit by bit, a person starts to believe one small thing

**[00:21:33]** and gradually moves to the other side of the river,

**[00:21:37]** until then they are among their own in the opinion

**[00:21:41]** that the Earth is a round surface, or hollow, or whatever the different theories are,

**[00:21:47]** a meme was created from this, where actually Vladimír Remek

**[00:21:55]** he confronted them with the question of what buoyancy is.

**[00:21:58]** That was basically the only counterattack that all those fans felt,

**[00:22:02]** that now they couldn't go further because they couldn't answer this question.

**[00:22:07]** There were terrible discussions and reactions around it and so on.

**[00:22:12]** I'll play a clip from this discussion again.

**[00:22:17]** We simply don't live on a ball, that's just theory.

**[00:22:20]** And that's exactly not true.

**[00:22:21]** The rocket launches, that's true, but if you noticed,

**[00:22:23]** Disney also has it in their version, so the rocket probably falls

**[00:22:26]** into the Bermuda Triangle.

**[00:22:27]** But that's not true at all.

**[00:22:28]** Have you ever seen the Earth ball?

**[00:22:30]** There could be other continents here, there could be other studies here.

**[00:22:34]** That person is an idiot.

**[00:22:35]** This is not proof.

**[00:22:37]** People wake up and realize that those who govern them are lying to them.

**[00:22:40]** Now I called you a flat-earther, what do you have to say?

**[00:22:43]** Yeah!

**[00:22:44]** That's an insult to ordinary critical thinking.

**[00:22:47]** Hello, I'm Vladimír Emek.

**[00:22:50]** I can confirm that I have seen with my own eyes that the Earth is round.

**[00:22:55]** You can watch the full video on the CheXperiment YouTube channel.

**[00:23:01]** So check it out.

**[00:23:03]** It's really a mind-blowing matter.

**[00:23:05]** People even wrote to me that they can't sleep because of it.

**[00:23:08]** That they wanted to jump in and explain it to them and curse them.

**[00:23:12]** I think I would be glad if the video didn't create more people

**[00:23:19]** who believe that the Earth is flat.

**[00:23:22]** That it had more of the opposite effect.

**[00:23:26]** But I think it at least had the effect

**[00:23:30]** that people had to think about how to verify it

**[00:23:33]** and maybe open a physics textbook and look at

**[00:23:38]** how it is with the Earth ball.

**[00:23:40]** Maybe it can be an added value by itself.

**[00:23:45]** It's interesting that proving the Earth is flat

**[00:23:48]** is not as simple as proving the Earth is round.

**[00:23:50]** I'm already getting confused myself.

**[00:23:52]** Those were some clips.

**[00:23:54]** Now you can have some dirt on me.

**[00:23:57]** That it's not as trivial as it might seem.

**[00:24:02]** Anyway, it worked out.

**[00:24:04]** Over a million viewers watched this series.

**[00:24:07]** And it brought us about 20,000 subscribers,

**[00:24:10]** which was a huge boost from the initial thousand subscribers

**[00:24:13]** to 20,000.

**[00:24:16]** And it helped us tell more stories,

**[00:24:20]** which had deeper layers.

**[00:24:23]** But the attractor of those flat-earthers really helped us grow.

**[00:24:27]** Because I worked a long time for nonprofits,

**[00:24:31]** I met many NGOs.

**[00:24:33]** And I know there are people here who aren't heard.

**[00:24:36]** I did several campaigns for the Rubicon center,

**[00:24:39]** which helps prisoners who get out to get a second chance and reintegrate into society.

**[00:24:43]** And I thought it would be great to make a visual voting with prisoners directly in prison.

**[00:24:46]** We started with women, making a big circle in the prison yard.

**[00:24:50]** There were 70 female prisoners, and they voted by entering the circle or stepping out on about 40 questions.

**[00:24:54]** It was the first voice from behind the walls,

**[00:24:58]** because I feel we kind of pushed prisoners behind barbed wire and high fences,

**[00:25:03]** so we wouldn't have to deal with them much.

**[00:25:09]** And they are the bad ones serving their sentences.

**[00:25:13]** This was an attempt to bring a message from there.

**[00:25:17]** Please show an example.

**[00:25:20]** We drew a big circle in the prison yard.

**[00:25:23]** Prisoners bravely answered by stepping inside.

**[00:25:26]** My sentence is 28 months, I've been here a year.

**[00:25:30]** I have until December, I'm going home and never again. Never.

**[00:25:34]** 80 women answered 40 questions.

**[00:25:38]** In an experiment unique here.

**[00:25:41]** Do you miss your children?

**[00:25:45]** When they locked me up that day, I was still breastfeeding.

**[00:25:48]** My children are in a children's home.

**[00:25:52]** Have you forgiven yourself?

**[00:25:56]** I asked my children to forgive me.

**[00:25:59]** But I haven't forgiven myself.

**[00:26:02]** If I hadn't forgiven myself, I would be trapped here.

**[00:26:06]** My children are in a children's home.

**[00:26:08]** Have you forgiven yourself?

**[00:26:11]** I asked the children to forgive me.

**[00:26:13]** But I couldn't forgive myself.

**[00:26:15]** If I hadn't forgiven myself, I would be stuck here.

**[00:26:19]** Do you think you deserve a second chance?

**[00:26:24]** Every morning I wake up knowing I have to fight.

**[00:26:27]** Every night I pray that I can fall asleep.

**[00:26:30]** With everything I have here.

**[00:26:33]** You can find the full video on our YouTube.

**[00:26:40]** So, thanks.

**[00:26:41]** This is a video that about 750 thousand people have seen today.

**[00:26:45]** Not this one, but the long one, about 20 minutes.

**[00:26:49]** About 750 thousand people have seen it, and I'm really glad about that,

**[00:26:52]** because somehow, according to the comments

**[00:26:55]** people read under the video, it changes how people view

**[00:26:59]** prisoners.

**[00:27:00]** We started with women because we believed

**[00:27:03]** that people would have more empathy for them because of motherhood

**[00:27:06]** and the crazy things, like a female prisoner telling you

**[00:27:10]** she was locked up while still breastfeeding.

**[00:27:12]** These are things that raise important questions about whether

**[00:27:17]** our justice system is properly designed, etc.

**[00:27:23]** Then about a year later, we continued with men,

**[00:27:27]** and we decided to add something called a men's circle,

**[00:27:33]** because at the end we were giving flowers,

**[00:27:39]** and it had an emotional character,

**[00:27:43]** because there was one woman who had never received a flower before.

**[00:27:46]** She got one from us for the first time there, which was nice.

**[00:27:49]** We wondered what we would give the men.

**[00:27:51]** Should we give them coffee or alcohol? We can't give cigarettes,

**[00:27:55]** that would be weird.

**[00:27:57]** Then my wife, who is sitting over there by the way,

**[00:28:01]** the author of my best ideas,

**[00:28:05]** thought we could do something with artificial intelligence

**[00:28:09]** that would remind them of some vision of theirs.

**[00:28:11]** So we asked them how they see themselves in ten or five years,

**[00:28:13]** after they leave prison.

**[00:28:16]** We wrote it down and then with an AI expert,

**[00:28:18]** we created a vision and gave them photos

**[00:28:25]** of their vision of what they want to be.

**[00:28:29]** You see, their dreams are very ordinary.

**[00:28:35]** Someone said they want to be a woodsman outside in the forest, etc.

**[00:28:39]** And that they want the things we all have,

**[00:28:43]** And that things we all have will come along,

**[00:28:48]** but for them, these are the most valuable.

**[00:28:52]** Besides doing this voting,

**[00:28:55]** we also did something that happened for the very first time

**[00:28:58]** in a Czech prison, and that is the Men's Circle.

**[00:29:00]** The Men's Circle is a form of circular communication,

**[00:29:02]** where no one judges anyone.

**[00:29:04]** Maybe you know women's circles, men's circles.

**[00:29:06]** Some of you might have been to one.

**[00:29:08]** When no one judges anyone, people are equal there

**[00:29:10]** and can share their stories.

**[00:29:12]** Thanks to the prison service, which was very cooperative,

**[00:29:21]** they allowed us to hold the Men's Circle.

**[00:29:23]** I think that so many drums as we brought

**[00:29:27]** through the X-ray in the Pardubice prison,

**[00:29:30]** have never passed through any prison before,

**[00:29:32]** about 40 drums.

**[00:29:34]** And something happened there that I consider

**[00:29:37]** very strong and emotional,

**[00:29:39]** for example, this prisoner here,

**[00:29:42]** who is serving time for the murder of his wife,

**[00:29:45]** according to the therapist who was with us,

**[00:29:50]** after several years, he finally let out

**[00:29:53]** some tears and emotions, and something miraculous happened.

**[00:30:00]** Also, look at this, I think it's worth seeing, and I ask for a demonstration.

**[00:30:07]** I am here for the murder of my wife.

**[00:30:12]** I invite into the circle anyone who has survived the last year.

**[00:30:17]** I have only one wish, to survive it all.

**[00:30:20]** Visits are at least somewhat good, and just to reflect on oneself,

**[00:30:25]** but there is still some breaking point.

**[00:30:27]** Now I want to invite into the circle someone who fears

**[00:30:31]** that their children will follow in their footsteps.

**[00:30:33]** It's a story about how a person can lie to themselves.

**[00:30:38]** So I am some kind of failure.

**[00:30:41]** That's hard for me, I have nowhere to return to.

**[00:30:44]** Then quite a few react that it's like that there.

**[00:30:47]** I killed a close relative.

**[00:30:53]** I didn't realize what it was.

**[00:30:57]** Some of the Men's Circle films are already on our YouTube.

**[00:31:02]** So you can watch that if you haven't seen it.

**[00:31:06]** Let's continue.

**[00:31:09]** Or further, I also wanted a summary.

**[00:31:11]** I already said at the beginning that many people actually saw it.

**[00:31:15]** And I'm glad that based on this film, it's now about,

**[00:31:19]** whether a regular men's circle will be established in the Pardubice prison,

**[00:31:23]** which is exactly about the impact we want our videos to have.

**[00:31:28]** So it's not just about people watching something, but that something actually happens.

**[00:31:34]** Then there's the topic of justice,

**[00:31:35]** because with this prison topic came the issue,

**[00:31:39]** which concerns cannabis and the absurd punishments

**[00:31:44]** people receive for it.

**[00:31:47]** I have another question here on the slide.

**[00:31:50]** If you saw twelve cannabis plants in a square like this,

**[00:31:58]** and there was a little watering can with a note below it,

**[00:32:03]** saying you could pick it up and water the cannabis,

**[00:32:07]** but there's a chance you'd become a criminal.

**[00:32:11]** But at the same time, you'd help or symbolically support

**[00:32:17]** the victims of these crimes.

**[00:32:19]** So would you water it or not?

**[00:32:33]** Great.

**[00:32:35]** Quite a few brave people would water it.

**[00:32:39]** We did this experiment for one reason,

**[00:32:43]** because there is a case of a man who grew nine plants in the forest.

**[00:32:48]** In the forest, which doesn't make sense because there's no sunlight there.

**[00:32:50]** He was an amateur.

**[00:32:52]** He did it with his friend, and because they went there,

**[00:32:56]** the police set up cameras, like trail cameras,

**[00:33:01]** and because he watered it with his friend,

**[00:33:04]** the court made it organized crime,

**[00:33:07]** and he got eight years for it.

**[00:33:11]** This man is completely destroyed.

**[00:33:13]** He has three children, his life is completely ruined.

**[00:33:15]** He said how he failed in his role as a father,

**[00:33:18]** because by the time he gets out, his son will almost be an adult.

**[00:33:22]** And we said this is absolutely outrageous,

**[00:33:26]** that people go to prison for things like this.

**[00:33:29]** And we made a video, which I'll send you again.

**[00:33:34]** Now I'll play a clip.

**[00:33:36]** What happens when we place 12 cannabis plants in a Prague square?

**[00:33:40]** What happens when we encourage people to break the law by watering them?

**[00:33:44]** Is that illegal?

**[00:33:45]** Yes.

**[00:33:46]** I didn't know that.

**[00:33:47]** I'm a bit afraid I'll go to jail.

**[00:33:48]** I just got out of the metro holding a joint in my hand

**[00:33:51]** and I see a plant here that I can water.

**[00:33:53]** That will be brilliant.

**[00:33:55]** Who among them will be willing to commit a crime for a good cause?

**[00:33:59]** I would say that's a crime.

**[00:34:01]** I don't feel like a perpetrator.

**[00:34:02]** So we could have ended up in prison, you think?

**[00:34:04]** That's quite likely.

**[00:34:05]** I probably could have.

**[00:34:06]** Well, not in the Czech Republic.

**[00:34:07]** We're no longer on that planet, hopefully.

**[00:34:11]** I'm serving 8 years for growing cannabis for my 9 plants,

**[00:34:16]** which just grew in the wild.

**[00:34:19]** What kind of people are these?

**[00:34:20]** I'm labeled a criminal.

**[00:34:22]** My son was 6 when they locked me up.

**[00:34:24]** He'll be 18 when I finish serving.

**[00:34:26]** 12 years compared to murderers getting 7.

**[00:34:29]** I don't see justice.

**[00:34:31]** I have a vascular disease and face 8 years for illegal production, and I have a record.

**[00:34:38]** Someone thought it up, someone else waters it, and someone else calms it down.

**[00:34:41]** An organized group, because we could have been here too.

**[00:34:44]** I simply refuse that and am willing to become a perpetrator of kindness.

**[00:34:47]** What will we know in every way?

**[00:34:49]** Regarding the past of that president.

**[00:34:52]** Who among them found the courage to lift the watering can and become part of organized crime,

**[00:34:57]** and how would you act?

**[00:35:01]** The whole film is now on our YouTube.

**[00:35:05]** So, this film is coming alive again because the issue is resurfacing,

**[00:35:09]** even though a law was passed allowing the cultivation of 10 plants today.

**[00:35:13]** I'm glad that thanks to this film, which many people have already seen,

**[00:35:18]** 350,000 crowns were raised to help cannabis prisoners.

**[00:35:23]** Mainly legal aid, which they can't afford.

**[00:35:25]** And many of them were also released as part of some,

**[00:35:31]** I don't even want to delve fully into legal terminology,

**[00:35:37]** but as part of some presidential...

**[00:35:41]** I don't want to say it, maybe it's not true.

**[00:35:44]** But simply, they would have been fired, which we were also glad about.

**[00:35:47]** When we left those plants on the square after the experiment,

**[00:35:51]** I was setting up cameras with a friend,

**[00:35:55]** which were powered by large power banks.

**[00:35:57]** I already said, they had to last there for several days,

**[00:35:59]** to monitor what would happen to them.

**[00:36:01]** And within an hour, they were all gone.

**[00:36:03]** By the way, people were growing these plants as flowers here.

**[00:36:11]** They probably enjoyed them.

**[00:36:15]** And then they were probably very surprised to find out in the end,

**[00:36:17]** that it was industrial hemp with no THC.

**[00:36:21]** At least the thieves got a surprise.

**[00:36:27]** Let's move on.

**[00:36:29]** Before the elections, Jiří Valt approached us,

**[00:36:32]** who is the founder of the club of engaged seniors.

**[00:36:40]** There is a large, numerous group here,

**[00:36:44]** which regularly decides elections.

**[00:36:47]** These are seniors who regularly vote,

**[00:36:50]** and have the highest voter turnout.

**[00:36:52]** And they mostly vote for parties

**[00:36:55]** that use some disinformation, manipulation, and so on.

**[00:37:02]** He said it would be great to do some awareness around this.

**[00:37:06]** We teamed up with some of the best people

**[00:37:11]** in political marketing,

**[00:37:14]** who are Tomáš Markvička and Jakub Husar.

**[00:37:17]** These are people who worked on presidential campaigns.

**[00:37:20]** For example, Danušene Rudová and Jakub Husar worked on Fischer's campaign.

**[00:37:26]** And we gave them a simple task,

**[00:37:30]** to create two campaigns.

**[00:37:33]** In one, they must not lie, meaning they have to tell only the truth.

**[00:37:37]** And in the other, they could let their imagination run wild,

**[00:37:41]** where through manipulation and lies, they could populistically promise the impossible.

**[00:37:46]** We used two brothers here in Deutschata for that.

**[00:37:50]** Sorry, I'm going back here.

**[00:37:53]** Two brothers, because we wanted it to be spectacular,

**[00:37:57]** with dressing up and so on.

**[00:38:00]** We created two campaigns here, which then looked like this.

**[00:38:04]** These are some main posters, and there were also spots,

**[00:38:07]** flyers with backsides, and so on.

**[00:38:10]** The right one is where you could sing along.

**[00:38:13]** That means, for example, Antonín Doktoral wore a doctoral robe and so on.

**[00:38:17]** Then we went around Czech towns with those campaigns

**[00:38:22]** and approached people, seniors over 60,

**[00:38:26]** and asked them who they would vote for in such fictional elections,

**[00:38:29]** here you see something like our ballot box, who they would choose.

**[00:38:33]** How do you think it turned out?

**[00:38:36]** You can see on the next slide

**[00:38:44]** which campaign won, the one where lying was forbidden,

**[00:38:47]** or the one where lying was allowed.

**[00:38:50]** Well, 93% of you are right.

**[00:39:10]** The campaign that promised the impossible won with a ratio of 65 to 35,

**[00:39:14]** the one that manipulated fear,

**[00:39:18]** where lying was allowed, and so on.

**[00:39:21]** We actually wanted to show that.

**[00:39:24]** We even had marketers reveal the tactics they used.

**[00:39:27]** We wanted to show how these tactics work,

**[00:39:31]** what they are based on.

**[00:39:33]** And if you do deceptive advertising in the commercial world,

**[00:39:35]** you can be punished for it.

**[00:39:37]** But if you do deceptive advertising in politics,

**[00:39:43]** there are no penalties.

**[00:39:46]** You can really promise people the blue sky,

**[00:39:48]** and no one will punish you for it.

**[00:39:50]** And it just works.

**[00:39:52]** So that was our contribution

**[00:39:54]** to the pre-election discussion, a video also seen by 400.

**[00:39:56]** We have the last two projects ahead. This is our biggest experiment so far, which concerns crisis preparedness.

**[00:39:58]** Has anyone here heard the term 72 hours, the 72-hour manual, have you heard of it? It was actually a huge campaign by the previous

**[00:40:00]** Ministry of the Interior under the last government with Rakušen, when the Czech Post together with the ministry

**[00:40:16]** distributed four and a half million 72-hour manuals into Czech mailboxes. The principle is that if a crisis comes,

**[00:40:27]** whether it’s floods, war, or some epidemic, people should be prepared at home

**[00:40:34]** to survive three days only with supplies they have at home. For a simple reason, because rescue services

**[00:40:41]** need to work where it’s needed and can’t deal with you running out of water somewhere,

**[00:40:50]** or being cold because the heating isn’t working or there’s no electricity. So they need

**[00:41:00]** people to be self-supplied for three days, and after those three days it’s said that the state actually starts functioning,

**[00:41:06]** and there are some strategies, evacuation plans, that things start working.

**[00:41:16]** We wanted to look at that and did this experiment. I’ll ask you a question on the slide,

**[00:41:24]** And now there is some strategy, some evacuation strategies, so it's starting to work somehow.

**[00:41:35]** We wanted to take a look at it and conducted this experiment. I'll ask you a question on the slide,

**[00:41:44]** Are you ready for 72 hours? You have three options.

**[00:42:05]** It's clear that not many of us are prepared. I'd place myself among those somewhat prepared.

**[00:42:20]** The majority are not. There are quite a few. Healthy people can survive three days without water,

**[00:42:32]** with water, of course, without food, even in full discomfort, without information. That's probably okay,

**[00:42:39]** the real problem is vulnerable groups like seniors, where it's no longer a joke.

**[00:42:46]** We went out into the streets and did a survey asking people to put in a square the things they have prepared for 72 hours.

**[00:42:54]** Here you see different individual strategies, where they had five minutes to put in the square what they have.

**[00:43:02]** Here you see Marek has a lot, Šárka mainly has wine and two eggs, but there's also Patrik, who would probably just endure it.

**[00:43:07]** And then there's Genia, a Ukrainian living in the Czech Republic, who experienced war and knows how to handle it.

**[00:43:19]** He made a grill out of a vacuum cleaner, has food for about 20 people, and was highly praised by the officials,

**[00:43:26]** who evaluated their preparation, as we had firefighters assessing them.

**[00:43:40]** We selected 12 people and now I'll send you a sample, or rather ask for a sample.

**[00:43:45]** At the Nášovice exhibition grounds, we created a special box to test how prepared Czechs are for a crisis.

**[00:44:15]** Which of the approached Czechs can survive three days on their own supplies?

**[00:44:21]** Three days, so I could make some food for him.

**[00:44:25]** That's something that can kill you.

**[00:44:27]** You'll find out in our 72-hour experiment on Czechs' crisis preparedness.

**[00:44:28]** Go ahead, yeah.

**[00:44:33]** Okay.

**[00:44:36]** This led to our three-day series, where we really locked people in a box we built at the exhibition grounds

**[00:44:39]** and watched what those three days would do to them.

**[00:44:47]** It was designed so that at first they had...

**[00:44:50]** We chose three days, I said three of them.

**[00:44:53]** At first, each had their own little room where they survived with their supplies,

**[00:44:56]** and they had the option to remove the walls, but they couldn't put them back.

**[00:45:02]** They decided to remove the walls about halfway through, and then it looked like this.

**[00:45:07]** We ran various simulations that experts say happen during crises.

**[00:45:11]** For example, we sent someone who needed their life saved.

**[00:45:17]** Or we did barter trades.

**[00:45:22]** Various things...

**[00:45:25]** Sorry. Thank you.

**[00:45:27]** Thank you very much.

**[00:45:29]** Thank you very much.

**[00:45:32]** We sent the neighbor there, who knocked on their door and begged to be let in, and so on.

**[00:45:40]** You can watch it. It's a three-part series on our YouTube.

**[00:45:45]** What came out of it was surprising to me.

**[00:45:48]** And that was that it wasn't really about, or only slightly about, what supplies they had in that quarter,

**[00:45:55]** but mainly about what they had in their heads in those quarters.

**[00:45:59]** That means, it was about the psyche.

**[00:46:02]** Many times people there cried.

**[00:46:05]** They actually felt like they had somehow hit rock bottom.

**[00:46:09]** Even though it's kind of a silly thing.

**[00:46:12]** Being locked in a box for three days with what you have at home.

**[00:46:16]** And it turned out it was mainly about cooperation.

**[00:46:19]** That the moment we started cooperating, they felt good.

**[00:46:23]** If we didn't cooperate, they would feel bad.

**[00:46:28]** Which is basically the conclusion that came out of it.

**[00:46:32]** And it was also something the Ministry of the Interior, which assigned us the task,

**[00:46:36]** already said in advance that this is usually the case.

**[00:46:40]** And we Czechs are great at cooperation, it turned out,

**[00:46:44]** like when there were floods here, how we managed to send a huge amount.

**[00:46:48]** During COVID, we became seamstresses and sewed masks.

**[00:46:54]** I think that's something a Czech can do.

**[00:46:58]** Or how we behaved when Ukrainian refugees arrived.

**[00:47:02]** Suddenly there were volunteers welcoming them at the train stations.

**[00:47:08]** I think that's something we're good at.

**[00:47:16]** The last thing I'll present to you is something about dialogue between people.

**[00:47:22]** We perceive that the debate on social networks is very heated, polarized.

**[00:47:28]** People hate each other there, send each other away.

**[00:47:32]** And I'm interested in your opinion, whether you think,

**[00:47:36]** because there are different people's opinions in that.

**[00:47:40]** And I'm interested if you can go back to the slide and ask you,

**[00:47:44]** whether you think it makes sense to discuss with extremists.

**[00:47:52]** ...

**[00:48:06]** Interesting, quite a high percentage said no.

**[00:48:10]** Now I'll play a clip from our latest experiment,

**[00:48:16]** which took place in a small village Košov in the southeast of Bohemia.

**[00:48:22]** ...

**[00:48:26]** We invited nine people from the village to the pub and asked them this question.

**[00:48:30]** Should the Czech Republic help Ukraine?

**[00:48:34]** In no case.

**[00:48:36]** It gives nothing, sends nothing.

**[00:48:38]** Now I came to Povel, who uses our social systems here.

**[00:48:40]** I'm not pro-Russian school, but someone might label me that way.

**[00:48:42]** Can people with such different opinions even agree on anything?

**[00:48:46]** ...

**[00:48:48]** It's not even worth responding to that.

**[00:48:50]** Putin would be completely stupid at that moment if he wanted the Czech Republic.

**[00:48:54]** You can already see how it turns out when people in the Czech countryside touch the very essence of democracy,

**[00:48:58]** on our YouTube channel.

**[00:49:00]** ...

**[00:49:04]** So.

**[00:49:06]** We did something we called a people's assembly.

**[00:49:10]** We invited people from Czech villages to a pub or a community hall.

**[00:49:14]** We recorded three experiments here with differing opinions.

**[00:49:18]** In this case, half supported Ukraine,

**[00:49:22]** and half were against it.

**[00:49:24]** We set a simple goal.

**[00:49:26]** Until they agree, they can't go home.

**[00:49:30]** It's a facilitated process.

**[00:49:34]** Here you see the facilitator in white guiding it.

**[00:49:42]** We actually didn't know what they would agree on.

**[00:49:46]** And one more important thing I forgot to mention.

**[00:49:48]** The outcome was supposed to be that they give recommendations to the Czech government.

**[00:49:52]** That means they agree on a set of recommendations,

**[00:49:56]** which they then pass on to politicians.

**[00:50:00]** We had a tool, a board with their names, and when they moved their puck closer to the center,

**[00:50:13]** they believed they would reach an agreement. When they moved it further from the center, they didn't believe in the agreement.

**[00:50:23]** It was really interesting to see how the dynamics of the pucks changed during the discussion.

**[00:50:29]** At the start, when they argued a lot outside during the break, as you can see in some clips,

**[00:50:35]** the pucks almost tipped over the table. No one saw any agreement and everyone said it was impossible.

**[00:50:41]** I can never agree with these people on anything. Believe it or not, by the end the pucks were stacked,

**[00:50:49]** like this, all together. I call it a miracle in Košov because something happened there,

**[00:50:55]** that even I didn't expect, and that is, for example, we had a lecture with Temu.

**[00:51:05]** Not with Temu, but with Temu, where a lady presented numbers, data, and so on.

**[00:51:15]** It didn't move them. It was like, those are your numbers, we have ours.

**[00:51:20]** What succeeded and what the agreement started to build on was that everyone found common ground in the fear of war.

**[00:51:33]** Both supporters of Ukraine and opponents. And here Marcela, who was the biggest anti-Ukraine skeptic,

**[00:51:40]** she started crying and said she was afraid of war. It was a moment that united them and they realized,

**[00:51:46]** that they were all in the same boat, united by one fear. And that was the first stone,

**[00:51:52]** from which others began to form, and based on that they started to feel like a homogeneous group,

**[00:51:57]** that had something in common and could build on it further. So the pucks were stacked on each other

**[00:52:05]** and that's why they could release the dove at the end, which we had there as a symbol of peace.

**[00:52:11]** And there was some reconciliation between the two camps, which I see as a kind of guide to,

**[00:52:18]** show that even in such polarized topics, you can talk with people once you understand,

**[00:52:24]** what the opinions are based on so far and that maybe the emotions behind them are shared.

**[00:52:31]** The path I just showed you also defined some of our mission and vision,

**[00:52:43]** which could be named somehow. We actually exist because

**[00:52:49]** we perceive that society is divided and cannot communicate with each other.

**[00:52:54]** We try to find some connection and seek deeper understanding.

**[00:53:00]** What is important is the method. That means we don't present opinions,

**[00:53:05]** but show people an experience that tends to connect them.

**[00:53:10]** And we do it for Czechs and Slovaks. Actually for everyone, but 'everyone' is a bad word.

**[00:53:15]** For people who are willing to open their minds and try to understand the world.

**[00:53:21]** What is important and what we want to do, and lies ahead of us as a big task,

**[00:53:27]** is that each of our videos should have some impact. In reality, we don't want to just make videos,

**[00:53:32]** but also want other actions to follow. For example, we have supported

**[00:53:37]** some help in promoting certain laws regarding cannabis, financial collections,

**[00:53:41]** or activating society.

**[00:53:44]** I'll show another layer we're developing now, and that is merch.

**[00:53:51]** We don't want to sell caps, pens, t-shirts, but want to do something more sophisticated.

**[00:53:56]** We want to send people a taste of experiments also in the form of physical products.

**[00:54:02]** That means, based on that puck game, we created the discussion game Člověče do mluvce,

**[00:54:07]** which helps people discuss in a way that they find agreement in polarized topics,

**[00:54:12]** and in the 72 hours project, we developed our own evacuation bag,

**[00:54:17]** which you can buy on our e-shop and prepare for a crisis.

**[00:54:21]** Here are just three things we've learned about Czech society during the three years we've existed.

**[00:54:27]** I already mentioned the first one. It means that it's something important to me,

**[00:54:35]** and that is that opinions divide us, but experience unites us,

**[00:54:38]** and the moment we experience something together, it is centripetal.

**[00:54:42]** The moment we try to convince someone of an opinion, it divides us.

**[00:54:48]** In a crisis, cooperation is what matters. That's also what the 72 Hours project taught us.

**[00:54:56]** And face to face, we are good in most cases.

**[00:55:01]** What allows us to be cruel is that we don't see the other person's eyes,

**[00:55:07]** how they look, we don't see their emotions, but the moment people meet face to face,

**[00:55:12]** we are evolutionarily programmed not for fighting, but for understanding,

**[00:55:17]** which I think is good news. And we often form our view of the world

**[00:55:21]** through social networks, which act like a magnifying glass,

**[00:55:25]** amplifying negative emotions, but don't believe

**[00:55:30]** that the world looks like it does on social media.

**[00:55:36]** I'll quickly go over what we're preparing because we have a lot ahead,

**[00:55:40]** we're looking forward to it. We're preparing an episode about sekteřinčonž,

**[00:55:47]** which we filmed for a long time. An episode about sexual abuse in churches

**[00:55:54]** and abuse of power in churches in general. Sexual violence against women,

**[00:56:02]** which is a topic being reopened now.

**[00:56:07]** That's the experiment from the future, which follows Jan Masaryk,

**[00:56:11]** who sent us a letter prepared in a time capsule,

**[00:56:18]** and we decided to continue the relay and make a film

**[00:56:22]** that none of us will see and release it in 100 years.

**[00:56:27]** Digital addiction of children is also a topic being discussed now.

**[00:56:31]** I have two children and I know what the problem is with them,

**[00:56:35]** how to set some boundaries regarding mobile phone use.

**[00:56:41]** So that's also something we want to look into.

**[00:56:44]** Defense test, how willing we are to defend our homeland in case of conflict.

**[00:56:50]** National constellation is a project we have already filmed.

**[00:56:54]** Using the method of systemic constellations,

**[00:56:57]** which you might know from family constellations,

**[00:56:59]** we wanted to look at hopeful moments in our past.

**[00:57:02]** In this case, the expulsion of Sudeten Germans and 1968.

**[00:57:07]** The brand of Czechia, what we want people to say about Czechia in 15 years.

**[00:57:11]** Whether it's Bataford, girls, beer, hockey, or if we want to update that.

**[00:57:15]** And we want to organize the Creators for Good festival,

**[00:57:21]** where we want to bring together all creators who have reach

**[00:57:25]** and also impact.

**[00:57:29]** And we would like them to meet with business, with nonprofits,

**[00:57:33]** and create a festival where we meet and connect with interest.

**[00:57:37]** Quickly, some vision in three points.

**[00:57:40]** We want to grow, we want people to talk about us,

**[00:57:43]** right now we have about 70 thousand subscribers,

**[00:57:46]** we want to have about 300 thousand subscribers on YouTube.

**[00:57:49]** We want to get into general awareness,

**[00:57:52]** so that when a new experiment has to be made,

**[00:57:55]** people know what we are talking about.

**[00:57:58]** And we want it all to lead to helping create

**[00:58:01]** a confident Czech Republic that is resistant to manipulation

**[00:58:04]** and open to dialogue.

**[00:58:07]** And what is personally most important to me is,

**[00:58:10]** that the Czech Republic or Czechs or Slovaks,

**[00:58:13]** for whom we also started telling a new common story,

**[00:58:17]** because I think we look a lot into the rearview mirror

**[00:58:20]** and keep rehashing something that happened to us,

**[00:58:23]** but we lack a vision for the future,

**[00:58:26]** from which we would realize how good we have it,

**[00:58:31]** how good we are, how we live in a beautiful world.

**[00:58:34]** And say that we can be proud of something

**[00:58:37]** and have a goal where we are heading.

**[00:58:40]** Something that the Nordic countries have had for a long time.

**[00:58:43]** So this is my scene,

**[00:58:46]** that I want to work on together with Čekxperiment.

**[00:58:49]** And everyone watching us now,

**[00:58:52]** if you want to be part of this with us,

**[00:58:55]** at least subscribe, but feel free to contact us too.

**[00:58:58]** And we will gladly work on some topic,

**[00:59:01]** that you think is important.

**[00:59:04]** Of course, it's always about money, finding some financial resources,

**[00:59:07]** but I say that if a good idea is found,

**[00:59:10]** it attracts support from some side.

**[00:59:13]** That means I am very glad I could be here.

**[00:59:16]** I am very glad I opened some bubble now towards business.

**[00:59:19]** And if anyone feels,

**[00:59:22]** that it resonates with them

**[00:59:25]** and wants to be part of it,

**[00:59:28]** contact me and I will gladly connect with you.

**[00:59:31]** Thank you very much.

**[00:59:41]** So. Thank you for moistening my eyes.

**[00:59:46]** It's nice to see it visually rather than just talk and read about it.

**[00:59:53]** I'm especially eager for Ostrava,

**[00:59:56]** because it's a distinctive region and I know what I'm talking about,

**[00:59:59]** because it's tough there.

**[01:00:00]** Why did you actually start in Ostrava?

**[01:00:03]** Because it's a distinctive region and our goal was to cover Ostrava, Brno, and Prague, which hasn't happened yet,

**[01:00:12]** but we decided to try Ostrava first. We were just drawn there somehow.

**[01:00:19]** The questions are increasing a lot, so maybe I'll start with the very first one.

**[01:00:27]** Filip asks how you perceive the dispute between Petr Pavel and the government and whether it might be worth some experiment

**[01:00:38]** and doing something about it?

**[01:00:42]** I don't really know if it's worth an experiment.

**[01:00:46]** However, I try to stay apolitical in these matters because we want to reach all Czechs

**[01:00:55]** and we don't want to take sides completely, because that would disqualify

**[01:01:01]** the other side, which might think differently and would then, so to speak, strangle us.

**[01:01:07]** So these are things we want to be above, things that are beyond those disputes.

**[01:01:14]** Will you answer the question?

**[01:01:17]** I see it as a dispute that reveals important things about power negotiations

**[01:01:28]** and important matters that show how democracy works.

**[01:01:32]** I think it's beneficial that we have a strong president who doesn't let

**[01:01:40]** things dictated that are the true power. I see it as Petr Pavel not fighting for himself,

**[01:01:48]** but fighting for his office, which is important to distinguish.

**[01:01:52]** The first would obviously not be quite kosher, but the second is fine.

**[01:01:57]** Here's a question that people don't want to believe the truth and somehow say

**[01:02:05]** that you edited it anyway. How do you approach this to open your arms

**[01:02:14]** and be able to cover as wide and broad a spectrum of society as possible?

**[01:02:21]** It's precisely through the experience. When you said you had tears in your eyes,

**[01:02:27]** I think that's the thing that's not about opinion, but about experiencing something.

**[01:02:34]** So that's something we believe we succeed at. And of course, people can accuse us

**[01:02:41]** of manipulating it and that it was staged, and so on.

**[01:02:45]** And that I as the author have some opinion is fine.

**[01:02:49]** I think that separates documentary from journalism.

**[01:02:53]** I actually see that we are in the field of documentary and that I have some opinion

**[01:02:58]** that I imprint on it is fine. But the situations are such,

**[01:03:04]** How they are filmed, that's just reality.

**[01:03:08]** I think Gradek will come here.

**[01:03:11]** I just want to quickly thank you for what you do and how

**[01:03:17]** you show us some direction.

**[01:03:21]** Isn't it counterproductive to give space to people who are really wrong?

**[01:03:26]** There are a lot of questions about the flat-earthers.

**[01:03:30]** How did this idea come to you? Or how did you think about it?

**[01:03:34]** Or looking back, how do you see it? Those worlds?

**[01:03:38]** Here, if I could turn back time, I would do it completely differently.

**[01:03:42]** We actually went into it without any idea what it would cause and so on.

**[01:03:48]** It was kind of like testing.

**[01:03:52]** I think we really should have prepared the opponents better.

**[01:03:57]** Maybe we should have done some fact-checking at the end or during it.

**[01:04:01]** But you learn from mistakes.

**[01:04:06]** There are also things that are and aren't as I would have imagined.

**[01:04:10]** I think giving space to people who are wrong

**[01:04:16]** is problematic if you don't try to do fact-checking there.

**[01:04:23]** I'll try to ask. There was one question that keeps me awake.

**[01:04:31]** And that's TV vs. social networks.

**[01:04:35]** I still think TV is a huge powerful tool.

**[01:04:39]** Sure, social media has reach. The question is the target group.

**[01:04:43]** It's just about when you're a celebrity, a famous influencer,

**[01:04:49]** or the project already has some name.

**[01:04:53]** Isn't the way to get into all kinds of shows

**[01:04:57]** and reach productions that could potentially make it

**[01:05:01]** an even bigger mainstream?

**[01:05:04]** It's interesting you ask right now,

**[01:05:07]** because maybe two days ago Czech Television contacted us,

**[01:05:10]** saying they might be interested in buying our stuff,

**[01:05:13]** that they would want it. It's still in negotiation.

**[01:05:16]** But the calls from those TV stations, that they might be interested,

**[01:05:20]** in this case Czech Television, are doubly harder for me.

**[01:05:24]** Yes, TV covers the explorer layer,

**[01:05:28]** which we can't reach with YouTube.

**[01:05:31]** That's mostly the 50+ age group.

**[01:05:34]** And that's obviously the Ideal brand.

**[01:05:37]** If it worked out there too, otherwise we're number one on Steam.

**[01:05:41]** But that's a different audience because many people come from Seznam.

**[01:05:45]** But if TV worked out as well, that would be great.

**[01:05:50]** Here's a question about financing.

**[01:05:53]** We're waving to all companies, here's a call if you'd like to support in any way.

**[01:05:57]** Great, I'll somehow pass it on further.

**[01:06:00]** I really liked the festival you mentioned at the end.

**[01:06:03]** So if I also count myself among these Creators of Good,

**[01:06:07]** I'd gladly join with my whole network ensemble.

**[01:06:11]** I'd be very happy about that.

**[01:06:13]** I'm actually interested in the financing.

**[01:06:15]** Who pays for it and roughly how much such a project costs?

**[01:06:18]** Or I understand it probably varies depending on,

**[01:06:21]** but I'll try to say something about it.

**[01:06:23]** Our productions are completely above standard,

**[01:06:25]** I mean in production, regarding YouTube content creation.

**[01:06:29]** YouTube is usually perceived as,

**[01:06:31]** taking some phone or a small camera

**[01:06:33]** and filming something yourself, then editing it at home in your room.

**[01:06:36]** I'll just share an experience when I visited you,

**[01:06:39]** to shoot a teaser video for Brain and Breakfast.

**[01:06:42]** I came with a phone and said, let's do it like this.

**[01:06:44]** In the end, we ended up with colleague Honzová, who just went,

**[01:06:47]** we went here and he was managing the lighting, everything, and then I looked at it

**[01:06:51]** and said, aha, so this is how it's done differently,

**[01:06:53]** but it was still with the phone, so sorry,

**[01:06:55]** I just wanted to say the experience that you pushed me forward even in this.

**[01:06:57]** So we have a crew, when we shoot with a big crew,

**[01:07:00]** there are about 15 to 20 of us on set.

**[01:07:02]** We do color grading, mix sound in professional studios,

**[01:07:07]** and it's a work process more typical

**[01:07:12]** for TV production or TV film.

**[01:07:16]** And that costs a lot of money.

**[01:07:18]** That means our experiments cost from about 200,000 to 300,000

**[01:07:22]** up to half a million.

**[01:07:24]** 72 hours cost a million, the whole thing.

**[01:07:27]** And we all operate on lower, enthusiastic budgets.

**[01:07:32]** So these are large amounts.

**[01:07:35]** And how do we finance it?

**[01:07:37]** This financing is multi-sourced.

**[01:07:40]** YouTube gives us a little for ads, about 10%,

**[01:07:45]** roughly 300,000 annually.

**[01:07:48]** 10% of what it costs.

**[01:07:51]** A lot comes from foundations or some philanthropists,

**[01:07:55]** which say that this topic is good here.

**[01:07:58]** For example, when we did the campaign with the pensioners,

**[01:08:02]** there were philanthropists who said,

**[01:08:05]** that we need to raise this topic, to show,

**[01:08:08]** that there is manipulation here.

**[01:08:10]** So money is coming in there.

**[01:08:12]** Now we are opening a new revenue channel, and that is Merge,

**[01:08:15]** which makes me very happy.

**[01:08:17]** These are the game 'Human to Speaker' or the evacuation backpack,

**[01:08:21]** which also generates some income.

**[01:08:24]** We want it to be massive.

**[01:08:26]** There is a little bit of Hero Hero, where we try to provide

**[01:08:29]** some bonus content behind a paywall.

**[01:08:31]** I admit we still don't know how to work with that,

**[01:08:34]** because we make one video a month and can't

**[01:08:37]** deliver regular content that people would subscribe to.

**[01:08:40]** But we are also happy for every person who is there.

**[01:08:43]** So it's from multiple sources like this.

**[01:08:46]** And sorry, also cooperation with companies,

**[01:08:49]** which we are now starting.

**[01:08:51]** And maybe since I'm here, if any company feels

**[01:08:54]** that they would like to connect their brand with some story,

**[01:08:57]** which we will open or maybe even create their own,

**[01:09:00]** that's also possible.

**[01:09:02]** For example, Alza.

**[01:09:04]** That was a complete phone call.

**[01:09:06]** After the pensioners, I picked up the phone and a person from Alza called me,

**[01:09:10]** saying they like what we do and want to send us some money.

**[01:09:13]** So I said, that's absolutely great.

**[01:09:16]** So we have various partners like this and somehow it just works out.

**[01:09:22]** And now we also have a main partner,

**[01:09:25]** which is Pilefare Capital, Honza Barta,

**[01:09:28]** who follows what we do.

**[01:09:30]** And he decided to give something not for the videos themselves,

**[01:09:33]** but for running the team,

**[01:09:36]** the foundation.

**[01:09:38]** We have some office and operate with some teams.

**[01:09:41]** Honza always works systematically, you know.

**[01:09:44]** Great, so once again, there is a call for you.

**[01:09:48]** Either share the video or the breakfast or the videos,

**[01:09:51]** So always hit that little bell and this one.

**[01:09:55]** But definitely showing,

**[01:09:57]** that this is a challenge for you.

**[01:10:00]** Keep pushing, keep moving forward.

**[01:10:03]** I'll probably go back, there's a question here about manipulation of seniors in elections.

**[01:10:08]** That it ended up so dismally,

**[01:10:11]** when you basically sum it up,

**[01:10:14]** it's 93% or whatever it was,

**[01:10:17]** that’s what we all kind of think.

**[01:10:20]** And you have the aspiration to somehow change it,

**[01:10:23]** not just point it out.

**[01:10:25]** Are there any other steps?

**[01:10:28]** Have you shown it somewhere? Is anything happening with it?

**[01:10:31]** The video ran on various TV stations,

**[01:10:35]** and there were mostly 10,000 seniors,

**[01:10:38]** so we tried some new channels,

**[01:10:41]** so those who should see it, actually see it.

**[01:10:44]** I was pleased that it activated a group of seniors,

**[01:10:47]** who called me based on that,

**[01:10:50]** saying they wanted to start some awareness among seniors.

**[01:10:53]** So those are kind of the fruits of that.

**[01:10:57]** So these are some fruits of the work,

**[01:11:00]** but the systemic change,

**[01:11:03]** like creating a law that would regulate

**[01:11:06]** pre-election promises, that's still very far off,

**[01:11:09]** although it already exists in some countries,

**[01:11:12]** but I think it definitely should be.

**[01:11:18]** They ask here, you said,

**[01:11:21]** that they should give a recommendation to the government in that committee.

**[01:11:24]** So it didn't happen.

**[01:11:27]** It did, actually my wife, who produced the whole thing,

**[01:11:30]** tried to connect with Andrej Babiš,

**[01:11:33]** who already gave some kind of response and then it finally met.

**[01:11:36]** But the one who opened the door for us,

**[01:11:39]** was Mr. Vystrčil, the second highest constitutional official,

**[01:11:42]** who met with those people and said,

**[01:11:45]** that what they achieved there happens very rarely in politics,

**[01:11:48]** and that it is actually a nice first sign

**[01:11:51]** of a new kind, maybe thinking about

**[01:11:54]** how to agree on things even across the political spectrum.

**[01:11:57]** I feel that when I saw those prisoners,

**[01:12:00]** the men, and then this here,

**[01:12:03]** facilitation is actually extremely important.

**[01:12:06]** Without facilitation, it's hugely complicated.

**[01:12:09]** So I was thinking about those passersby.

**[01:12:12]** You said that managing the discussion

**[01:12:15]** is, in my opinion, the alpha and omega.

**[01:12:18]** Absolutely essential.

**[01:12:21]** From which experiment were you most depressed

**[01:12:24]** and what surprised you most negatively?

**[01:12:27]** You already mentioned the passersby,

**[01:12:30]** but you did a lot.

**[01:12:33]** Jesus, I just got caught off guard.

**[01:12:36]** I've never been depressed.

**[01:12:39]** We run into the fact that face to face,

**[01:12:42]** when something happens, so the people,

**[01:12:45]** are basically...

**[01:12:48]** I was a bit depressed about the girl on the bridge,

**[01:12:51]** where it surprised me.

**[01:12:54]** I thought it would be like here.

**[01:12:57]** Every second, maybe two out of three,

**[01:13:00]** would stop and a small crowd would form

**[01:13:03]** and they would all start dealing with it, but that didn't happen.

**[01:13:06]** So I was kind of surprised.

**[01:13:09]** Then we did bullying at the bus stop.

**[01:13:13]** They care about something beyond their doorstep.

**[01:13:16]** I think others don't care.

**[01:13:19]** This video about the reaction

**[01:13:22]** with the girl on the bridge,

**[01:13:25]** there was also one somewhere at the station.

**[01:13:28]** I was out running just now,

**[01:13:31]** I saw an abandoned backpack there,

**[01:13:34]** so I immediately remembered it.

**[01:13:37]** I said I have to call someone.

**[01:13:40]** It was theirs, you know?

**[01:13:43]** And then there was some third thing

**[01:13:46]** about attention, but I don't remember it anymore.

**[01:13:49]** Bullying was behind this, and then there was a story

**[01:13:52]** about the lady who at the Faculty of Philosophy

**[01:13:55]** sent an email to all the people in that building,

**[01:13:58]** when the shooting happened.

**[01:14:01]** And that was an example of positive practice,

**[01:14:04]** how not to be passive, but that you can even take action

**[01:14:07]** and maybe save someone's life.

**[01:14:10]** Here's a question, I think it's about critical thinking in hindsight.

**[01:14:13]** How do you research historical contexts for topics,

**[01:14:16]** think critically about who is above the audience, and so on?

**[01:14:19]** So it doesn't come across as somehow,

**[01:14:22]** what exactly is the saving mechanism there?

**[01:14:25]** We have a proven tripod,

**[01:14:28]** which I really like and we try to apply

**[01:14:31]** in our work.

**[01:14:34]** Collaboration with an established nonprofit,

**[01:14:37]** which brings the know-how

**[01:14:40]** and also helps us respond to comments and so on.

**[01:14:43]** We always consult with them,

**[01:14:46]** to make sure we're correct.

**[01:14:49]** For example, Rubicon in the case of prisoners and the state.

**[01:14:52]** That means, for example, the prisoners were a perfect case.

**[01:14:55]** Rubicon as a strong nonprofit and a state agency,

**[01:14:58]** the prison service. I think this tripod works great.

**[01:15:01]** For the Everyday Hero, we cooperated with the Police of the Czech Republic,

**[01:15:04]** who gave credit to the fact

**[01:15:07]** that we're not some crazy group doing pranks on the street,

**[01:15:10]** but that there are police officers backing us up

**[01:15:13]** and monitoring everything and are aware of it.

**[01:15:16]** We recently had a fresh experience

**[01:15:19]** within Red Button,

**[01:15:22]** a very intense one with Robin,

**[01:15:25]** who made a big personal trip.

**[01:15:29]** And here is the question, that's why I point it out.

**[01:15:32]** How do you select people to keep the experiments balanced?

**[01:15:35]** Is it random, like you really do something in the metro,

**[01:15:38]** like when people rode the escalator and voted?

**[01:15:41]** Yes, or do the people go through some strict filter?

**[01:15:44]** When we did the discussion in Košov,

**[01:15:47]** we had about 25 candidates

**[01:15:50]** and selected 9 from them.

**[01:15:54]** So we selected through a call on Facebook.

**[01:15:57]** We had to find the people from the other side,

**[01:16:00]** because we paid for it.

**[01:16:03]** It was through the Brigády groups on iChinese School.

**[01:16:06]** So we went with the summer direction.

**[01:16:09]** Otherwise, we selected people like this and then had a call with them,

**[01:16:12]** where we asked them questions

**[01:16:15]** and tried to put it together so that

**[01:16:18]** we created some challenges.

**[01:16:22]** To select the most diverse range of opinions.

**[01:16:25]** When two people completely agreed in opinion,

**[01:16:28]** we decided to choose the other one,

**[01:16:31]** because maybe they spoke better or could argue better.

**[01:16:34]** And also to keep it gender and age balanced.

**[01:16:37]** It's always a kind of alchemy how to choose those people.

**[01:16:40]** As a documentarian, you actually don't know how it will turn out in advance.

**[01:16:43]** That means it has happened to you,

**[01:16:46]** that you simply couldn't publish something

**[01:16:49]** and something failed terribly.

**[01:16:52]** There was a big fear before the Košov,

**[01:16:55]** when we wondered what would happen,

**[01:16:58]** if people agreed here

**[01:17:01]** that we should send all Ukrainians home and not send anything at all.

**[01:17:04]** And then take it to the government.

**[01:17:07]** People agreed, even though it was against our beliefs.

**[01:17:10]** So we were afraid, but luckily it didn't turn out that way.

**[01:17:13]** I don't know how I would have acted.

**[01:17:16]** That happened with the flat earthers.

**[01:17:19]** In the editing room, I thought it looked like this, as it looked.

**[01:17:22]** That they are being crushed and what we will do about it.

**[01:17:25]** I think it's good that you probably released it.

**[01:17:28]** Obviously, flat earthers are leading here.

**[01:17:31]** How did they react to Mr. Remek? Did he convince them?

**[01:17:34]** Or did they keep saying he's under the flat earth and lying to them?

**[01:17:37]** Of course. To maintain the status quo,

**[01:17:40]** they have to rationalize it,

**[01:17:43]** to justify the truth

**[01:17:46]** they can't give up. And they can't give it up not for that reason.

**[01:17:49]** But we have it like that too. It's not that it's a cult.

**[01:17:52]** We have it like that too. We also can't just give up our truth.

**[01:17:55]** That the Earth is round, for example.

**[01:17:58]** Because that's how our environment and the group we live in think about it.

**[01:18:01]** The moment I say here that the Earth is flat,

**[01:18:04]** I lose part of the group,

**[01:18:08]** because they will start thinking I'm crazy and stop being friends with me.

**[01:18:11]** So that's kind of the principle.

**[01:18:14]** And Remek, even though he told them, they found thousands of reasons

**[01:18:17]** why he was lying and why he wasn't there.

**[01:18:20]** And that it was nice.

**[01:18:23]** Mr. Remek, you were indeed in space,

**[01:18:26]** but you were shot into space, yet you flew over that flat surface like this.

**[01:18:29]** And when you looked out the window,

**[01:18:32]** you saw how the flat surface was curved like this.

**[01:18:36]** Something like that, for example.

**[01:18:39]** I actually want to get a bit into...

**[01:18:42]** And this question just leads me there, whether you use AI in creation

**[01:18:45]** actually in this post-factual era.

**[01:18:48]** Meaning that even now...

**[01:18:51]** I want to say that anyone who knows a bit about technology

**[01:18:54]** can probably produce similar videos on a conveyor belt,

**[01:18:57]** as needed, to make it work.

**[01:19:00]** So how would you...

**[01:19:04]** Think about it in this time?

**[01:19:07]** AI is a big helper for me at work.

**[01:19:10]** Meaning text structure,

**[01:19:13]** ideas, inspirations, and so on.

**[01:19:16]** It helps me in life.

**[01:19:19]** We once tried to let AI into video content,

**[01:19:22]** and we did that in 72 hours,

**[01:19:25]** where they had passages

**[01:19:28]** fantasizing about what is happening outside.

**[01:19:31]** If we came to that UFO, someone said

**[01:19:34]** there would be a dog invasion, and we said,

**[01:19:37]** let's make that AI, which we can already do,

**[01:19:40]** now he already knows AI,

**[01:19:43]** so we contacted Svoboda,

**[01:19:46]** that AI creator, Svoboda,

**[01:19:49]** we contacted him to visualize it for us,

**[01:19:52]** and we made visualizations of the dog invasion,

**[01:19:55]** and we got a lot of harsh criticism for it.

**[01:19:58]** So our fans don't want us to use AI, and I understand AI because we do documentary projects and they want certainty,

**[01:20:00]** so our fans don't want us to use AI, and I understand AI because we are documentary projects and they want to be sure,

**[01:20:07]** that what they watch is the truth and they don't want to doubt it. So we probably won't use AI anymore.

**[01:20:16]** I pushed it a bit further with those 72 hours, and that's that I'm quite confident at home, but evacuation is something,

**[01:20:29]** I'm sure of the brochure I got, because if you have a battery radio at home and everyone, I don't know,

**[01:20:37]** some gasoline, some generator, when you need to handle things somewhere else, it's a problem.

**[01:20:44]** That's something eye-opening for me, so I just want to publicly thank you here,

**[01:20:51]** that preparation is important. You actually mentioned your plans, what are you most looking forward to there?

**[01:21:01]** I'm looking forward to the video with the phones because that's a topic I personally deal with,

**[01:21:06]** so I'm curious what we'll come up with, but I'm excited about everything. There are great things,

**[01:21:14]** it will be nice, the constellations really interest me how it will turn out, because I was at the filming,

**[01:21:22]** but there were so many cameras that I didn't really appear in the footage.

**[01:21:28]** I'm looking forward to things and we also have a big feature film about it, in a few years when we're big

**[01:21:36]** and can invite people to the cinema, those are some things I'm looking forward to.

**[01:21:40]** I'm really looking forward to the Czech story because I know here, for example, the second

**[01:21:46]** economic transformation and a few other good ones, by the way, and I will be a guest,

**[01:21:51]** so the Czech flag, you didn't say it so explicitly, but it's Prague, porn, and beer.

**[01:21:56]** Those are the three Bs that are actually connected with us.

**[01:21:59]** I think they want to push it forward, move it further.

**[01:22:02]** I'll keep my fingers crossed, we're in contact, and if you need anything,

**[01:22:07]** just press the red button across the country, or easily find

**[01:22:11]** such an experiment and Honza. So good luck and thank you very much,

**[01:22:16]** for making the trip and maybe spreading it further.